Step 2 of 3 · Lead generation

Stop waiting for the phone to ring.

Get more customers without relying on referrals, repeat business, or luck to keep jobs on the calendar.

Know where your next jobs are coming from
Bring in customers who actually need your service
Scale up when you need more work

Four channels, one system

Meta Ads

Facebook and Instagram campaigns show your real work and offer to nearby homeowners, with lead forms connected to follow-up.

See ads management

Google Ads

Search campaigns reach people looking to hire now. Local Services Ads are included where eligible, with qualified leads tracked against spend.

See ads management

Google Business Profile

A complete profile with your services, photos, reviews and accurate contact details helps local customers find and choose you.

See local SEO

Local SEO

Service and town pages answer local hiring questions. We improve the content over time and track the inquiries it produces.

See local SEO

What the ads actually did

Real client ad accounts, screenshots straight from Ads Manager. What a lead costs you depends on your market and offer; we go through realistic numbers on the call.

Straight from Ads Manager. All 10.

Swipe

430 leads at $9.94

$4,275.68 spent on a $30 daily budget, 86,071 people reached.

Lifetime, one campaign

309 leads at $16.77

$5,182.58 spent on a $100 daily budget, 163,659 people reached.

Lifetime, one campaign

192 leads at CA$5.89

CA$1,131.71 spent, 19,723 people reached.

Lifetime, Canadian account

183 leads at CA$5.55

CA$1,015.34 spent, 19,249 people reached.

Lifetime, Canadian account

60 and 131 leads

North Cal at $13.28 a lead, Murrieta at $19.20. Same offer, two towns.

Two service areas, one account

30 leads in a week

Hermosa Beach 8 at $15.27, North Cal 12 at $12.58, Murrieta 10 at $12.06.

Last 7 days, Murphys Turf

91 leads at $7.84

$713.51 spent, 36,342 people reached.

Last 30 days

73 leads at $13.30

$971.24 spent on a $45 daily budget.

Lifetime, one campaign

19 leads at $5.66

$107.60 spent so far.

This month, first days

13 leads at $9.15

$118.99 spent in the first days of a new service area.

New campaign, Sacramento

430 leads at $9.94

$4,275.68 spent on a $30 daily budget, 86,071 people reached.

Lifetime, one campaign

309 leads at $16.77

$5,182.58 spent on a $100 daily budget, 163,659 people reached.

Lifetime, one campaign

192 leads at CA$5.89

CA$1,131.71 spent, 19,723 people reached.

Lifetime, Canadian account

183 leads at CA$5.55

CA$1,015.34 spent, 19,249 people reached.

Lifetime, Canadian account

60 and 131 leads

North Cal at $13.28 a lead, Murrieta at $19.20. Same offer, two towns.

Two service areas, one account

30 leads in a week

Hermosa Beach 8 at $15.27, North Cal 12 at $12.58, Murrieta 10 at $12.06.

Last 7 days, Murphys Turf

91 leads at $7.84

$713.51 spent, 36,342 people reached.

Last 30 days

73 leads at $13.30

$971.24 spent on a $45 daily budget.

Lifetime, one campaign

19 leads at $5.66

$107.60 spent so far.

This month, first days

13 leads at $9.15

$118.99 spent in the first days of a new service area.

New campaign, Sacramento

The case studies behind them

Your trade. Your service area.

We work with one company per trade per service area while the retainer is active. First come, first served.

We check availability on the call.

Ready to turn clicks into inquiries

Before launch, your website needs clear service information, a working quote path and tracking. Need the foundation? See the website offer.

If replying to leads is the bottleneck, add a sales system for fast responses and follow-up.

No markup on ad spend, pass-through only

Month to month, cancel anytime by email

You own your accounts, pixels, and tracking

The full journey

Step 1: Customer Acquisition Website Step 3: Sales System Ads Management Local SEO

By trade

Lead generation for your trade

Flagship

Turf Cleaning

The flagship program. Murphys Turf runs on it at 200+ leads a month.

See the program

Flagship

Turf Installation

Local Services Ads and Search aimed at installation searches from people ready to hire.

See the program

Flagship

Pressure Washing

Before and after creative on a seasonal cadence, with speed to lead behind it.

See the program

Soft Washing Lead Generation Window Cleaning Lead Generation Gutter Cleaning Lead Generation Roof Cleaning Lead Generation Landscape Construction Lead Generation Lawn Care Lead Generation Lawn Treatment Lead Generation Tree Services Lead Generation Hardscaping & Paver Installation Lead Generation Concrete & Driveways Lead Generation Irrigation & Sprinklers Lead Generation Fence Installation Lead Generation Deck Building & Refinishing Lead Generation Snow Removal Lead Generation Outdoor Lighting Lead Generation Holiday Lighting Installation Lead Generation

Find out what your market costs

Managed ads start at $750 a month per service area, plus your ad spend, which you pay the platform direct with no markup from us. More service areas or a wider channel mix get scoped on the call. Wondering what the website side costs first? Run the cost estimator.