A shared lead goes to two to five crews. A search lead comes to you.
A marketplace lead is sent to 2 to 5 contractors at once (Blue Grid, 2026). Search and Facebook send the homeowner to one company: yours.
- Google first, where a cracked slab sends people
- Facebook second, for next season's pours
- A reply that asks for a photo of the slab
Google first, because a cracked driveway sends people to search, and simple local searches still show the map. Facebook second, for homeowners not shopping yet. Each lead gets a quick reply asking for a photo of the slab, the rough size and the finish they want, so the estimate starts from facts.
Shared leads against your own
Blue Grid compared lead sources in 2026. The big marketplaces send each lead to 2 to 5 contractors, and Angi can add a monthly fee on top. Your own search and Facebook leads are shared with no one. Google's pay-per-lead Local Services Ads list no concrete category, so they are not a lead source for slab work.
Answer before the next crew does
Concrete buyers often choose within minutes, so speed matters more than polish. The reply asks for a photo of the slab, the rough size and the finish. A repair gets a price range by text. A replacement gets a site visit. Winter leads get a spring date instead of silence.
Real work you can check
Straight from Meta Ads Manager
A client account as Ads Manager shows it, not a mockup. Every screenshot we have is on the results page, uncropped.
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What clients say
“Ty has been absolutely amazing! He's helped me out with everything from GoHighLevel and Facebook to building a custom app for my business. Since working with him, my business has been bringing in a ton of high-quality leads. I've worked with several different people in the past, but Ty is on a completely different level. He knows his stuff, gets things done, and actually delivers results. This dude is awesome! I highly recommend him to anyone looking to grow their business.”
A few things you might be wondering
Why do concrete cost-per-lead figures vary so much?
They measure different groups. LocaliQ puts a construction and contractor search lead at $165.67 (2025) and a home services lead at $90.92 (2026). Some agency pages claim $20 to $50 with no method shown. Plan with the benchmarks, then your own numbers.
Is search worth it for one driveway?
HomeAdvisor's $6,400 average driveway equals about 70 search leads at the $90.92 benchmark. Treat that as scale only, not a forecast: your own close rate and margin decide it. It shows why one closed pour can cover a lot of searching.
Where do Facebook leads fit?
Second, for buyers not shopping yet. Home improvement lead ads averaged $41.26 (WordStream, 2025), under half the search figure, but those leads need follow-up and a reason to act, like an open spring date.
See what fits your business.
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Explore the concrete & driveways market details
Google first. The numbers behind the verdict.
- Why it comes first
- Google first. When somebody decides the driveway has to go, they type concrete driveway cost into their phone and start calling the names in front of them. Meta comes in before your pour season, with the stamped patio reveals and the tear out to fresh pour clips.
- Google Ads, cost per click
- $5.31 for construction and contractors (LocaliQ 2025 benchmark, via Steady Pours) to $8.33 for Home and Home Improvement (LocaliQ 2026); Home and Home Improvement cost per lead $90.92 at 8.05 percent conversion; construction and contractors cost per lead $165.67 at 2.61 percent conversion (LocaliQ 2025, via Steady Pours); no concrete-only figure publishedlocaliq.com and steadypours.com, 2026
- Meta, cost per lead
- $41.26 Home and Home Improvement lead campaigns at 5.22 percent conversion (LocaliQ/WordStream 2025); no concrete-only Facebook figure was foundlocaliq.com, 2025
- Local Services Ads
- Google has no concrete or driveway category. General contractor and Foundations pro are on the list, and Google's sign-up screen tells you, by area, whether either suits the jobs you take. Any leads follow that category's job types. A Google Search ad for concrete driveway cost needs no category.
- Second channel
- Facebook, for the homeowner who has not started shopping yet. Before and after photos of your own pours put the idea in their head.