Win the house wash lead on the search for pressure washing, then on Facebook.
Search clicks for washing terms averaged $19.54 across five advertisers in 2026 (99 Calls). Google has no soft washing category for its per-lead ads, so search does the paid work.
- Search ads first, on the words people really use
- A form that asks house size and stories
- Facebook for spring and the weeks before the holidays
House washing leads come from four places that all work: the website and local SEO, the Google Business Profile, Google Search ads, and Facebook and Instagram ads. Google comes first. With no house washing category in Local Services Ads, its paid side is search on pressure washing terms. Facebook, often cheaper per lead, reaches neighbors who are not looking.
What a washing search lead costs
Five pressure washing advertisers averaged $19.54 a click and $136 a lead from January to August 2026, with 14.4% of clicks becoming leads (99 Calls, 2026). Google's per-lead Local Services Ads have no soft washing entry. If another service you sell is on Google's list, its sign-up tool shows whether it fits, and those leads come for that service, not house washes.
Ask the size, then quote the same day
A soft wash is priced by house size, story count and surface. So the form asks those three, plus the town and any deadline. With them you can text a range back the same day instead of booking a visit to look. Every lead goes into the CRM with its source, and the weekly report shows which channel books houses, not just which one rings.
Real work you can check
Straight from Meta Ads Manager
A client account as Ads Manager shows it, not a mockup. Every screenshot we have is on the results page, uncropped.
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What clients say
“Working with Ty has been truly great. Very communicative, patient, and easy to work with. Definitely recommend using his services.”
A few things you might be wondering
Can a soft washer run Local Services Ads?
Not as a soft washer, because no category on Google's list covers house washing. Show proof of insurance, a registered business and a background-checked crew on your own site instead. Those answer the homeowner's question about who will be on the roof.
Where does Facebook fit for a house washer?
Second, once the Google side is answered quickly. Washing lead forms there have run $15 to $50 a lead (LeadSync, 2026). It reaches people who never searched and fills the spring and pre-holiday windows, often on streets where you have already washed a house.
Do shared marketplace leads suit soft washing?
Rarely as the main source. A shared lead goes to several companies at once, and the cheapest pressure washing quote anchors the price. Soft wash wins on method and longevity, which takes a conversation your own leads allow and a price race does not.
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Month to month, cancel anytime by email. Your ad accounts stay yours.
One soft washing company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
Explore the soft washing market details
Google first. The numbers behind the verdict.
- Why it comes first
- Google first, with everything else that works for this trade beside it: a website and local SEO built on the words people type, a complete Google Business Profile, Google Search ads, and Facebook and Instagram ads. Somebody looks up at the green creeping across their siding, types pressure washing near me, and calls one of the first names on the screen. Facebook reaches the neighbors who were never going to look.
- Google Ads, cost per click
- $8 to $25 on competitive pressure washing terms in mid-size metros (thevalleymarketinggroup.com 2026); five pressure washing advertisers averaged $19.54 a click and $136 a lead at 14.4% click-to-lead, January to August 2026 (99calls.com); home improvement benchmark $8.33 a click, $90.92 a lead (localiq.com 2026)99calls.com, 2026
- Meta, cost per lead
- $15 to $50 per lead with lead forms (leadsync.me 2024 to 2026); one agency aims for $15 to $25 and reworks anything above $40 to $50 (clicksgeek.com 2026), a target, not a forecastclicksgeek.com, 2026
- Local Services Ads
- Soft washing gets no category with Google, and neither does house washing. If your crew does glass too, Google's sign-up flow for your town will show whether Window cleaning fits the services you sell; leads then follow that category. Search ads on Google need no category.
- Second channel
- Facebook and Instagram, once search is running. A photo of one roof, half streaked and half clean, sells people who were not looking. It fills spring, and the weeks before the holidays.