Stop guessing which ad brings in the soft washing work.
Google first, because the homeowner staring at a green wall is already searching. Facebook next, so the neighbors book too.
- Know which ads paid for the roof jobs and which did not
- Stop letting algae season decide how busy you are
- Stop buying leads the guy down the road bought too
Soft washing leads start with homeowners searching for house washing or roof cleaning. We use Google first, add Meta transformation ads, and track which enquiries turn into washes your crew books.
Separate the house from the roof job
Search ads lead to the relevant surface page with your price information and method. A homeowner worried about shingles should find the roof guidance; someone with green siding should see a house like theirs.
Keep the next step quick
Ask for the address, surface and contact details, then follow up promptly. Compare channels by cost per booked wash, adjusting the budget to local weather, season and the work you want more of.
What clients say
“I highly recommend To The Max Media. He did an excellent job redesigning my website and rebranding my business, and I'm very happy with how everything turned out. He's also managing our advertising, and we're already seeing great traction and positive results.”
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Initial 90-day term, then month to month. Your ad accounts stay yours.
One soft washing company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
A few things you might be wondering
Google or Facebook for soft washing leads?
Google first for people already seeking a cleaner. Meta adds roof and siding transformations for homeowners who have not started searching.
Are Local Services Ads guaranteed?
No. We confirm the available category, job types and screening requirements for your business before including that channel in the plan.
What does a soft washing lead cost?
Results vary by channel, market and landing page. We measure your actual enquiries and booked washes rather than promise a published benchmark.
Which searches do you advertise on?
House washing, roof cleaning and relevant pressure washing searches. The landing page explains soft washing in the language a homeowner understands.
What do you charge for lead generation?
$750 a month per service area plus ad spend paid direct. One exterior cleaning company per service area, first come first served, while you are a client.
Explore the soft washing market details
Google first. The numbers behind the verdict.
- Why it comes first
- Google first, through the badge rather than the search ads. Somebody looks up at the green creeping across their siding, types pressure washing near me into their phone, and calls the first company on the screen. You want to be that name for the price of a badge lead, not the price of a bidding war. Facebook runs alongside it, cheaper again, for the neighbors who were never going to look.
- Google Ads, cost per click
- $8 to $25 on competitive pressure washing terms in mid-size metros (thevalleymarketinggroup.com 2026); five pressure washing advertisers averaged $19.54 a click and $136 a lead at 14.4% click-to-lead, January to August 2026 (99calls.com); home improvement benchmark $8.33 a click, $90.92 a lead (localiq.com 2026)99calls.com, 2026
- Meta, cost per lead
- $15 to $50 per lead with lead forms (leadsync.me 2024 to 2026); target $15 to $25, rework anything above $40 to $50 (clicksgeek.com 2026)clicksgeek.com, 2026
- Local Services Ads
- There is no soft washing category. You sign up under window cleaning and turn on pressure washing as a job type. Background checks and proof of insurance first. Leads averaged $41 (99calls, 2026).
- Second channel
- Facebook and Instagram, once search is running. A photo of one roof, half streaked and half clean, sells people who were not looking. It fills spring, and the weeks before the holidays.