Catch homeowners the night they decide they want lighting.
Nobody plans landscape lighting for months. They see a lit house, they look it up that night, and you are what they find.
- Get the call while the lit house is still on their mind
- Reach the ones who never thought to light their yard
- Know which ads are filling your evening walkthroughs
Outdoor lighting lead generation should produce design consultations with homeowners in your service area. We start with Google searches, add Meta reveal videos, and track which inquiries become appointments and installation opportunities.
Match the inquiry to the lighting job
Installation, repair and holiday searches lead to their own pages with relevant night photos and prices. The consultation offer explains what happens at the visit. We check current Local Services Ads eligibility before including it in the plan for your business.
Use the reveal to introduce the idea
Meta can show a property changing from dark to lit, then lead interested homeowners to a consultation. The form asks for the address and the areas they want lit. Follow-up and weekly reporting connect the lead with an appointment, rather than count messages alone.
What clients say
“I highly recommend To The Max Media. He did an excellent job redesigning my website and rebranding my business, and I'm very happy with how everything turned out. He's also managing our advertising, and we're already seeing great traction and positive results.”
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Initial 90-day term, then month to month. Your ad accounts stay yours.
One outdoor lighting company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
A few things you might be wondering
Is Google or Facebook better for landscape lighting leads?
Google reaches homeowners already seeking an installer or repair. Meta adds a visual introduction through night reveals, with both judged on consultations booked.
Can a lighting company run Google Local Services Ads?
We check current category and job-type eligibility for your actual services. The plan includes Local Services Ads only when the business qualifies.
What does a landscape lighting lead cost?
We do not promise a lighting-specific lead rate from a broader trade benchmark. Your report shows actual inquiries and cost per booked consultation.
What offer works best in lighting ads?
A clearly explained design consultation or night demonstration, with its actual terms. It gives the homeowner a practical way to assess the proposed lighting.
What does landscape lighting lead generation cost to manage?
Management is $750 a month per service area, plus ad spend paid directly to the platform. One outdoor lighting company per area while you are a client.
Explore the outdoor lighting market details
Google first. The numbers behind the verdict.
- Why it comes first
- Google first. Somebody sees a neighbor's yard lit up, gets home, and types landscape lighting near me into their phone. They already want it and are shopping for a price. Meta comes in behind that, showing what your work looks like after dark, before spring and at the holidays.
- Google Ads, cost per click
- $4.31 to $11.79 by landscaping service, average $8.42 across 1,928 landscaping leads (99calls 2024 to 2026); Home & Home Improvement search average $8.33 cost per click, $90.92 cost per lead (localiq.com, June 2026); landscaping search cost per lead ran about $46 (2024), about $81 (2025), about $61 (2026 through July)99calls.com, 2026
- Meta, cost per lead
- $41.26 Home & Home Improvement lead-gen cost per lead (cost per click $2.23, conv 5.22%) per LocaliQ Oct 2025; landscaping Meta leads $20 to $50 (watsonco.marketing, 2026); one landscape lighting startup hit $15 per Facebook message over 6 months, 100 messages (halsteadmedia.com, 2019)localiq.com, 2025
- Local Services Ads
- No lighting category exists. You run under landscaper, lighting as a job type, or under electrician. Google checks insurance and any license your state requires. Leads averaged $58 (99calls, 2026).
- Second channel
- Facebook and Instagram. Search finds the people already shopping for lighting. Social puts a night reveal in front of homeowners who never thought to look, before spring and before the holidays.