Name a price on the phone, then book the visit at dusk.
A lighting lead is worth an evening only if the homeowner knows roughly what it costs. One sentence on the first call saves a wasted trip.
- Search first, where the buyer already wants an installer
- Route repair calls apart from new designs
- Book an evening visit, not a quote by email
Landscape lighting buyers announce themselves. They type the job and the price: installers near me, how much does it cost. So search leads, and Facebook follows, to put a lit yard in front of people who never asked. Every lead gets a callback that names a starting price and books an evening visit.
Few searches, so every lead counts
Lighting searches are not plentiful. Evergrow, which runs these campaigns, warns that the volume is too low for a big budget (Evergrow, 2025). That makes follow-up the lever: a fast callback, a starting price, and a visit booked for the hour before sunset. The callback matters more than the number of ads.
Sort design leads from repair calls
A dead transformer or a cut wire is urgent and small: repairs average $250 (Angi, 2026), against $4,342 for the average new residential install at one national lighting franchise (Franchise Chatter, 2025). Answer repair calls fast and schedule them by day. Treat design leads as appointments, with time to talk through the yard.
Real work you can check
Straight from Meta Ads Manager
A client account as Ads Manager shows it, not a mockup. Every screenshot we have is on the results page, uncropped.
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What clients say
“Ty has been absolutely amazing! He's helped me out with everything from GoHighLevel and Facebook to building a custom app for my business. Since working with him, my business has been bringing in a ton of high-quality leads. I've worked with several different people in the past, but Ty is on a completely different level. He knows his stuff, gets things done, and actually delivers results. This dude is awesome! I highly recommend him to anyone looking to grow their business.”
A few things you might be wondering
What should the first call say about price?
A starting figure, said early. One installer playbook suggests price-qualifying by phone with a line like "most installs start around" your typical number (Alliance Outdoor Lighting, 2025). People who stay on the line after that know the evening visit is worth their time.
Which lighting leads come from Facebook?
Mostly people who were not shopping. They saw a lit yard in the feed and want theirs to look like it. Expect more questions about cost, power use and upkeep on those calls, and have the answers ready.
Can new pools and patios bring leads?
Yes. A new pool, patio or planting job is a common reason to add lighting. If you work alongside pool or hardscape builders, a referral form for their customers brings leads with the project already decided.
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Month to month, cancel anytime by email. Your ad accounts stay yours.
One outdoor lighting company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
Explore the outdoor lighting market details
Google first. The numbers behind the verdict.
- Why it comes first
- Google first. Somebody sees a neighbor's yard lit up, gets home, and types landscape lighting near me into their phone. They already want it and are shopping for a price. Meta comes in behind that, showing what your work looks like after dark, before spring and at the holidays.
- Google Ads, cost per click
- $4.31 to $11.79 by landscaping service, average $8.42 across 1,928 landscaping leads (99calls 2024 to 2026); Home & Home Improvement search average $8.33 cost per click, $90.92 cost per lead (localiq.com, June 2026); landscaping search cost per lead ran about $46 (2024), about $81 (2025), about $61 (2026 through July)99calls.com, 2026
- Meta, cost per lead
- $41.26 Home & Home Improvement lead-gen cost per lead (cost per click $2.23, conv 5.22%) per LocaliQ Oct 2025; landscaping Meta leads $20 to $50 (watsonco.marketing, 2026)localiq.com, 2025
- Local Services Ads
- Outdoor and landscape lighting are not Local Services Ads categories. Electrician and Landscaper are listed; if you hold an electrical license or build landscapes, start Google's sign-up for your market and see whether one fits, expecting leads for that category's work. Any lighting company can still run Google Search ads.
- Second channel
- Facebook and Instagram. Search finds the people already shopping for lighting. Social puts a night reveal in front of homeowners who never thought to look, before spring and before the holidays.