Rank fence leads by fences built, not by price per lead.
By Ty Stevens, founder of To The Max Media · Updated
In one agency's 2026 estimates, Facebook fence leads cost the least of the three ad channels and close the least (Home Service Direct). Google goes first because, in those figures, more of its leads become jobs.
- Local Services Ads first, then Search
- Facebook for buyers with a reason but no search yet
- Up to 90 days of follow-up for the planners
Google first, through Local Services Ads in the Fencing pro category, then Search. Facebook comes second, for the pool, pet and new-home buyers who are not searching yet. Each lead is handled by type: ready buyers get an estimate date, and planners get follow-up for up to 90 days, which is what lifts Facebook's close rate.
What each channel costs per fence won, by one estimate
Home Service Direct, a fence marketing agency, published these ranges in 2026 without saying how it got them. It puts Local Services Ads at $20 to $45 a lead closing 30 to 45%, or $44 to $150 per won job. Search: $25 to $65, closing 18 to 32%. Facebook: cheapest at $15 to $35, but closing 8 to 15%, or 18 to 28% with a 90-day follow-up.
From form to estimate
Four questions sort a fence lead: material, rough footage, height and how many gates. That splits an install from a repair before anyone calls back. Ready buyers get an estimate slot. The rest join a follow-up run that names their reason, the pool, the dog or the move, and checks in until they book or say no.
Real work you can check
Straight from Meta Ads Manager
A client account as Ads Manager shows it, not a mockup. Every screenshot we have is on the results page, uncropped.
See all the client results
What clients say
“Ty has been absolutely amazing! He's helped me out with everything from GoHighLevel and Facebook to building a custom app for my business. Since working with him, my business has been bringing in a ton of high-quality leads. I've worked with several different people in the past, but Ty is on a completely different level. He knows his stuff, gets things done, and actually delivers results. This dude is awesome! I highly recommend him to anyone looking to grow their business.”
A few things you might be wondering
Is Facebook worth it for a fence company?
As the second channel, yes. It reaches buyers before they search: a pool going in, a puppy, a new house, a storm. Its leads close slowly, so we run it only with the follow-up in place.
Why not buy leads from a marketplace?
You can, but next to Google the math looks poor. Home Service Direct, which sells a lead program of its own, puts shared fence leads at $55 to $175 closing 5 to 10% (2026), and each one goes to other fence companies too.
What does a good fence lead look like?
One with a material, a length and a reason. "About 150 feet of 6 foot vinyl around a new pool" can get a real number. Arcsite puts a 150 to 300 foot job at $4,000 to $12,000 (2025), so the length tells you the size of the job early.
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Month to month, cancel anytime by email. Your ad accounts stay yours.
One fence installation company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
Explore the fence installation market details
Google first. The numbers behind the verdict.
- Why it comes first
- Google first. A panel rots through or a gate quits latching, and that night somebody types fence companies near me into their phone and calls the first name they see. Meta comes later, for the pool owner and the recent mover who are not looking for you yet.
- Google Ads, cost per click
- About $9.00 for fence terms, typically $3.50 to $20.00 (VibeAds 2026 planning estimate); ready to hire terms $5 to $15 in mid-tier markets, $15 to $40 in competitive metros (Andrew Ryan Marketing)getvibeads.com and andrewryanmarketing.com, 2026
- Meta, cost per lead
- $15 to $35 (Home Service Direct May 2026, an agency's estimate with no method given); about $23 average (Andrew Ryan citing Service Allies)homeservicedirect.net and andrewryanmarketing.com, 2026
- Local Services Ads
- Fencing pro is its own category in Google's Local Services Ads, for companies that pass Google's screening. Home Service Direct, a marketing agency, estimates those leads at $20 to $45 and says more of them become jobs than search leads do (2026). It does not say how it got either figure.
- Second channel
- Facebook and Instagram reach people who have not started searching yet: a new pool, a new dog, storm damage, a quiet fall to fill. Cheaper leads, slower to close, so it fills in around Google.