Roof cleaning lead generation

Put the money where roof washes actually get booked.

A roof wash gets bought the moment something forces it, so Google goes first and Facebook fills the spring behind it.

Get in front of homeowners already looking for a wash
See which ad put each roof on the schedule
Turn it up for spring and down when it goes quiet

Roof cleaning leads come from Google first: Local Services Ads under Window Cleaning with rooftop and skylight cleaning as the job type at $43.60 a charged lead (Speedmobi, August 2026), and Search on the near-me and soft wash terms in a category where about 14 of every 100 clicks turn into a lead (LocaliQ, 2025). Meta is second at $15 to $50 a lead with before and after creative in the spring window, because the intent is colder than a triggered search.

The verdict, and the numbers behind it

Roof cleaning is a triggered purchase, and a triggered purchase is a search. Google gives it a native pay-per-lead slot: pressure washing charged leads on Local Services averaged $43.60 in August 2026, median $49.24, range $29.75 to $65.48 (Speedmobi), and roof cleaning rides the same vertical. Search in the window cleaning category, where Google files exterior cleaning, runs $9.12 a click and $66.69 a lead at a 13.58 percent conversion (LocaliQ, April 2024 to March 2025); the roofing and gutters category runs $228.15 a lead, a number dominated by roofers, and the account is built to avoid it. Against a $296 to $626 typical job (HomeAdvisor, 2026) and a four to five year re-treatment cycle, a $44 to $67 lead pays on the first job.

Google first. The numbers behind the verdict.

Why it comes first: Google first. Nobody wakes up wanting a roof cleaned. They see the streaks from the driveway, or get a letter from the insurer, and start typing that night. Before and after photos on Meta fill out spring, but that homeowner is not looking yet.
Google Ads, cost per click: $8 to $25 on pressure-washing-type keywords in mid-size markets (thevalleymarketinggroup.com 2026); Window Cleaning benchmark $9.12 a click, $66.69 a lead, 13.58% conversion; Roofing and Gutters $10.70 a click, $228.15 a lead (localiq.com, April 2024 to March 2025) (localiq.com, 2025)
Meta, cost per lead: $15 to $50 per Facebook lead-ad lead for pressure washing (leadsync.me, 2026); home services Meta cost per lead averages $34, range $30 to $50, while roofing, gutters and AC exceed $116.75; lead forms $34.10 vs video $45.80 (adamigo.ai, 2026) (adamigo.ai, 2026)
Local Services Ads: There is no roof cleaning category. You apply under window cleaning and pick the rooftop and skylight job, the same slot pressure washers use. A lead there cost them about $44 (speedmobi, 2026).
Second channel: Facebook fills the spring calendar and puts several jobs on one street. Your before and after photos do the selling. Nobody on Facebook is holding an insurer letter yet, so it runs behind Google.

Search on the right words, the badge as a rooftop cleaner

The bare term is a trap: “roof cleaning” autocompletes to equipment, brush, solution and machine, and “roof moss” to remover, killer, spray and scraper. The service-intent slice is “roof cleaning near me”, “roof cleaning services near me”, “roof moss removal near me” and “soft wash roof cleaning near me”, plus the symptom searches, “black streaks on roof cause”, which a page can own. Google’s US Local Services list has Window Cleaning and Roofers but no roof cleaning category; roof cleaning runs as the rooftop and skylight cleaning job type under Window Cleaning, with a licence, insurance and background-check screen that approves in one to two weeks (ZenMaid, 2025).

Meta, for the spring and the street

Before and after is the top-performing format, 15 to 30 second grime-removal clips drive engagement and travel well in local groups, lead forms beat video on cost per lead at $34.10 against $45.80 (LeadSync, Speedmobi, AdAmigo, 2026), and a five-minute response makes a lead 21 times more likely to qualify. Pressure washing lead-ad leads run $15 to $50 (LeadSync, 2026) and home services average $34, while roofing, gutters and air conditioning exceed $116.75 (AdAmigo, 2026), so the account is built as a cleaner, not a roofer. Meta goes live two to three weeks before the March to May window, and again in September for the roof and gutter push, with a small radius around every completed roof.

Search on near-me, services, soft wash and symptom terms
Local Services Ads under Window Cleaning, rooftop and skylight job type
Meta before and after, lead forms, two to three weeks before spring
Neighbours of every completed roof, fall roof and gutter push
Weekly cost per lead and per booked roof by channel

Questions about lead generation for roof cleaning companies

Is Google or Facebook better for roof cleaning leads?

Google. The purchase is triggered and searched, Local Services charged leads averaged $43.60 in August 2026 (Speedmobi), and about 14 of every 100 clicks in that search category turn into a lead. Meta at $15 to $50 a lead is second, for the spring reveal.

Can a roof cleaner run Google Local Services Ads?

Under Window Cleaning, with rooftop and skylight cleaning as the job type. There is no roof cleaning category. Screening covers licence, insurance and background checks and approves in one to two weeks (ZenMaid, 2025).

What does a roof cleaning lead cost?

$43.60 average on Local Services Ads in August 2026 (Speedmobi), $66.69 on Search in the window cleaning category (LocaliQ, 2025), $15 to $50 on Meta (LeadSync, 2026). Build the account as a cleaner, not a roofer, or you pay roofing prices.

Which keywords should a roof cleaner bid on?

“Roof cleaning near me”, “roof cleaning services”, “roof moss removal near me”, “soft wash roof cleaning”, and the symptom searches like “black streaks on roof”. Not the bare term, which is do it yourself equipment shopping.

What does roof cleaning lead generation cost to manage?

$750 a month per service area plus your ad spend, paid direct. One roof cleaning company per service area, first come first served, while you are a client.

More for this trade: Roof Cleaning Marketing, Roof Cleaning Website, Roof Cleaning Facebook Ads, Roof Cleaning Google Ads, Roof Cleaning SEO, Roof Cleaning AI Search, Roof Cleaning ChatGPT Ads.