Put the money where roof washes actually get booked.
A roof wash gets bought the moment something forces it, so Google goes first and Facebook fills the spring behind it.
- Get in front of homeowners already looking for a wash
- See which ad put each roof on the schedule
- Turn it up for spring and down when it goes quiet
Roof cleaning leads start with Google searches from homeowners ready to address streaks, moss or a notice. Meta adds the visible transformation, while we track which enquiries become booked roofs in your service area.
Qualify the roof before the quote
Match search ads to the roof material and service requested. Collect the type, approximate size and any deadline so the follow-up starts with useful information instead of another call about a job you cannot take.
Compare channels by booked roofs
Use real roof photos for seasonal Meta campaigns and send visitors to pages that explain your method and prices. Respond promptly, then review the cost of booked work beside Google before increasing the budget.
What clients say
“I highly recommend To The Max Media. He did an excellent job redesigning my website and rebranding my business, and I'm very happy with how everything turned out. He's also managing our advertising, and we're already seeing great traction and positive results.”
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Month to month, cancel anytime by email. Your ad accounts stay yours.
One roof cleaning company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
A few things you might be wondering
Google or Facebook for roof cleaning leads?
Google first for active searches. Meta supports seasonal demand by showing homeowners the result of a roof like theirs being cleaned.
Can roof cleaning use Local Services Ads?
We check the available rooftop cleaning job types and category requirements. Approval depends on the current business, insurance and screening checks.
How much will each roof lead cost?
Your actual cost depends on market, roof type and campaign. We report enquiries and booked roofs rather than promise another trade's benchmark.
Which roof searches do you target?
Roof cleaning services, moss removal and relevant soft wash searches. Separate people hiring a cleaner from those shopping for equipment or products.
What is the lead-generation management fee?
$750 a month per service area plus ad spend. One roof cleaning company per service area, first come first served, while you are a client.
Explore the roof cleaning market details
Google first. The numbers behind the verdict.
- Why it comes first
- Google first. Nobody wakes up wanting a roof cleaned. They see the streaks from the driveway, or get a letter from the insurer, and start typing that night. Before and after photos on Meta fill out spring, but that homeowner is not looking yet.
- Google Ads, cost per click
- $8 to $25 on pressure-washing-type keywords in mid-size markets (thevalleymarketinggroup.com 2026); Window Cleaning benchmark $9.12 a click, $66.69 a lead, 13.58% conversion; Roofing and Gutters $10.70 a click, $228.15 a lead (localiq.com, April 2024 to March 2025)localiq.com, 2025
- Meta, cost per lead
- $15 to $50 per Facebook lead-ad lead for pressure washing (leadsync.me, 2026); home services Meta cost per lead averages $34, range $30 to $50, while roofing, gutters and AC exceed $116.75; lead forms $34.10 vs video $45.80 (adamigo.ai, 2026)adamigo.ai, 2026
- Local Services Ads
- There is no roof cleaning category. You apply under window cleaning and pick the rooftop and skylight job, the same slot pressure washers use. A lead there cost them about $44 (speedmobi, 2026).
- Second channel
- Facebook fills the spring calendar and puts several jobs on one street. Your before and after photos do the selling. Nobody on Facebook is holding an insurer letter yet, so it runs behind Google.