The homeowner holding a deadline searches tonight. Be the first answer.
By Ty Stevens, founder of To The Max Media · Updated
Insurer and association letters, and streaks seen from the driveway, turn into searches. Google gets the first budget, and Facebook fills spring streets behind it.
- A complete Google profile beside the ads
- Search ads on service words, not product words
- Deadline leads answered and booked first
Google comes first for roof cleaning because the purchase is triggered and searched: streaks, moss, or a letter with a deadline. That money goes to search ads, because Local Services Ads have no roof cleaning category. Facebook follows to fill spring and cluster jobs by street. Leads with a deadline get answered first.
No roof cleaning slot in the per-lead ads
Roof cleaning is not one of Google's Local Services Ads categories. Where a company also cleans windows, the Window cleaning category may suit it; Google confirms that by service and area at sign-up, and those leads arrive as window jobs. A pure roof cleaner buys search instead, where a $296 to $626 typical roof (HomeAdvisor, 2026) leaves room for the clicks.
Sort leads by deadline, then by roof
Ask three things on every form: roof type, rough size or story count, and whether there is a letter with a date. Deadline leads get a call within the hour. Others get a text with your range for that roof and a booking link. The CRM follows each lead to a booked job, so spend moves toward whatever books.
Real work you can check
Straight from Meta Ads Manager
A client account as Ads Manager shows it, not a mockup. Every screenshot we have is on the results page, uncropped.
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What clients say
“Ty has been absolutely amazing! He's helped me out with everything from GoHighLevel and Facebook to building a custom app for my business. Since working with him, my business has been bringing in a ton of high-quality leads. I've worked with several different people in the past, but Ty is on a completely different level. He knows his stuff, gets things done, and actually delivers results. This dude is awesome! I highly recommend him to anyone looking to grow their business.”
A few things you might be wondering
How do roofers fit into roof cleaning leads?
They are rivals in search and a referral source in person. Roofers have their own Roofing category in Local Services Ads, and insurers can steer letter holders toward them (Call The Local, 2026). A roofer who does not clean roofs may pass those jobs on, so ask.
Is Facebook worth it for roof cleaning?
As the second channel. Home services Meta leads average about $34 (Adamigo, 2026), and before and after posts work, but the person scrolling is not holding a letter. Use it to fill spring and to book neighbors near roofs you already have scheduled.
Should moss removal leads be priced on the spot?
Give a range, not a fixed price, until you see the roof. Moss removal runs $0.20 to $0.70 a square foot (Fixr, 2025), and lifting thick moss by hand adds $150 to $400 (Capital Pro Pressure Washing, 2026). Photos sent with the form tighten the range.
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Month to month, cancel anytime by email. Your ad accounts stay yours.
One roof cleaning company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
Explore the roof cleaning market details
Google first. The numbers behind the verdict.
- Why it comes first
- Google first. Nobody wakes up wanting a roof cleaned. They see the streaks from the driveway, or get a letter from the insurer, and start typing that night. Before and after photos on Meta fill out spring, but that homeowner is not looking yet.
- Google Ads, cost per click
- $8 to $25 on pressure-washing-type keywords in mid-size markets (thevalleymarketinggroup.com 2026); Window Cleaning benchmark $9.12 a click, $66.69 a lead, 13.58% conversion; Roofing and Gutters $10.70 a click, $228.15 a lead (localiq.com, April 2024 to March 2025)localiq.com, 2025
- Meta, cost per lead
- $15 to $50 per Facebook lead-ad lead for pressure washing (leadsync.me, 2026); home services Meta cost per lead averages $34, range $30 to $50, while roofing, gutters and AC exceed $116.75; lead forms $34.10 vs video $45.80 (adamigo.ai, 2026)adamigo.ai, 2026
- Local Services Ads
- Roof cleaning is missing from Google's category list. Roofing and Window cleaning are there; ask the sign-up tool what it offers in your area and whether either matches services you actually sell. Leads follow that category, not roof cleaning. Google Search ads are open to you either way.
- Second channel
- Facebook fills the spring calendar and puts several jobs on one street. Your before and after photos do the selling. Nobody on Facebook is holding an insurer letter yet, so it runs behind Google.