Window cleaning lead generation.
By Ty Stevens, founder of To The Max Media · Updated
Search first, because window clicks turn into inquiries. In LocaliQ's 2024 to 2025 data, window cleaning search ads converted at 13.58%, against 7.33% for home services overall. The clicks cost more and turn into leads far more often.
- Google Search and Local Services Ads first
- Facebook added for plans and bundles
- Window count and stories asked on the first call
Google first. Window cleaning search ads convert at almost twice the home-services rate, and the trade has its own Local Services Ads category, where you pay per lead. Facebook comes second, for the plan and bundle offers nobody is searching for. Every lead gets the same two questions: how many windows, and how many stories.
Why search gets the first dollar
LocaliQ measured a $9.12 click for window cleaning against a $7.85 home-services average, and a $66.69 cost per lead against $90.92. The click is pricier and the lead is cheaper, because more searchers get in touch. Local Services Ads add a second slot where you pay for a call or message instead of a click.
How a window lead gets handled
Answer fast, and quote from two facts: window count and number of stories. Offer outside only when nobody can be home for the inside. Before the job ends, offer the next visit, since pros recommend spring and fall (Angi, 2026). Count booked visits and plan signups, not just form fills, so you can see which channel brings customers back.
Real work you can check
Straight from Meta Ads Manager
A client account as Ads Manager shows it, not a mockup. Every screenshot we have is on the results page, uncropped.
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What clients say
“Ty has been absolutely amazing! He's helped me out with everything from GoHighLevel and Facebook to building a custom app for my business. Since working with him, my business has been bringing in a ton of high-quality leads. I've worked with several different people in the past, but Ty is on a completely different level. He knows his stuff, gets things done, and actually delivers results. This dude is awesome! I highly recommend him to anyone looking to grow their business.”
A few things you might be wondering
When does Facebook join the plan?
Once Google is booking work and you have an offer worth showing: a first clean discount, free screens or a plan price. Built Right Digital reports Meta window cleaning leads at $20 to $50 (2026). Those people were not searching, so the ad has to give them a reason to book now.
What about storefront and new-build leads?
Give each its own path. A storefront wants a per visit price and a set frequency. Post-construction work runs $12 to $20 per window in price guides (Angi, 2026), above a standard clean. Mixing them into homeowner quotes blurs what each lead is worth.
Are insurance questions part of the first call?
Often, and they should be welcome. Buyers worry about who pays if a cleaner falls at their house. Have your certificate ready to send, and say on the call that you carry it. It removes a reason to keep shopping.
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Month to month, cancel anytime by email. Your ad accounts stay yours.
One window cleaning company per service area, first come, first served, while you are a client.
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Explore the window cleaning market details
Google first. The numbers behind the verdict.
- Why it comes first
- Google first. Your customer ignores the windows until the sun hits them, then pulls out a phone and searches window cleaning near me. Meta picks up what search misses, your seasonal offers and the gutter and pressure washing bundles nobody thinks to go looking for.
- Google Ads, cost per click
- $3 to $9 residential, $6 to $15 commercial (thevalleymarketinggroup.com, 2026); LocaliQ measured a $9.12 average cost per click, 10.04% CTR, 13.58% conversion rate and $66.69 cost per lead for window cleaning search campaigns, the best CTR of any home-services category (localiq.com, Apr 2024 to Mar 2025)thevalleymarketinggroup.com, 2026
- Meta, cost per lead
- $20 to $50 per lead for window cleaning in one agency's guide (builtrightdigital.com, 2026)builtrightdigital.com, 2026
- Local Services Ads
- Window cleaning is its own category. Google may check your general liability insurance, your business and the owner first. A verified call or message costs $20 to $50 (Valley Marketing Group, 2026).
- Second channel
- Facebook and Instagram sell what nobody is searching for yet. The spring wash and fall gutter bundle, the quarterly plan, the discounted first clean. Photos of the glass do the selling.