Search finds the broken zone. Reminders find next season's startup.
Two kinds of sprinkler lead, two kinds of channel. Google takes the urgent repair; your customer list and Facebook fill the seasonal windows before anyone searches.
- Google first for repairs and install quotes
- Reminders to past customers before each window
- Three questions that sort every call
Google comes first, because sprinkler buyers search with the problem in front of them, and every main search adds near me or a town. Your own customer list and Facebook come second, as priced reminders before startup and blowout. Every lead then gets sorted on the first call: repair, seasonal visit or a new system.
Rank the channels by how ready the buyer is
The closer the buyer is to a decision, the earlier that channel gets money.
- Google Search: a head snapped or a zone died today
- Your own list by text and email: they know you, and they need the next visit
- Facebook: a priced startup or blowout offer to the towns you cover
- Local Services Ads: only if Landscaper or Lawn care fits work you already do
Sort the lead on the first call
A dead zone, a geyser and a new-system quote need different trucks and different prices. Three questions sort them: is water running now, is it one head or a whole zone, and is the supply city water or a well. Then quote from your flat price list, and offer the yearly plan before you hang up.
Real work you can check
Straight from Meta Ads Manager
A client account as Ads Manager shows it, not a mockup. Every screenshot we have is on the results page, uncropped.
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What clients say
“Ty has been absolutely amazing! He's helped me out with everything from GoHighLevel and Facebook to building a custom app for my business. Since working with him, my business has been bringing in a ton of high-quality leads. I've worked with several different people in the past, but Ty is on a completely different level. He knows his stuff, gets things done, and actually delivers results. This dude is awesome! I highly recommend him to anyone looking to grow their business.”
A few things you might be wondering
What is a sprinkler lead worth?
It depends on the job behind it. Most repairs cost the homeowner $130 to $360, and a four-zone system $2,335 to $5,665 (LawnStarter, 2026). A plan customer adds both seasonal visits every year. One cost-per-lead target for every kind of sprinkler lead misleads.
Should a sprinkler company buy leads from directories?
Sparingly. Directory best-of pages can sit above company sites in best-in-town searches. Track each one by booked jobs, and move the money to your own pages and ads as those start to produce.
How fast should a repair lead get a call back?
Fast enough that the homeowner never needs to try another number, and sooner if water is running. Give repair leads a phone line that rings a person during the busy windows, and a text reply when nobody can pick up.
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Month to month, cancel anytime by email. Your ad accounts stay yours.
One irrigation & sprinklers company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
Explore the irrigation & sprinklers market details
Google first. The numbers behind the verdict.
- Why it comes first
- Google first. A head snaps off or a wet patch spreads across the lawn, and they stand right there typing sprinkler repair near me into their phone. Meta comes in at startup and blowout time, putting a priced offer in front of your area and the customers you already have.
- Google Ads, cost per click
- $2.69 (Evergrow, 2025 green-industry benchmark; irrigation cost per lead $43.17, 6.24 percent conversion) to $9.65 (99calls, Jan to Jul 2026, 150 irrigation leads; cost per lead $60, 16.2 percent click-to-lead)evergrowmarketing.com and 99calls.com, 2026
- Meta, cost per lead
- $20 to $60: no irrigation-specific Meta benchmark exists; landscaping Meta cost per lead averages $58.56 (AdAmigo 2026) and $58 (Runovate 2026), with priced seasonal offers landing at $20 to $40; Meta home services overall $34, $2.30 a click (AdAmigo 2026)adamigo.ai and runovate.net, 2026
- Local Services Ads
- Sprinklers and irrigation are not among Google's categories. Crews that also mow or landscape can look up Lawn care and Landscaper when they sign up for their service area, knowing the leads are for those categories' jobs. Google Search ads cover sprinkler repair near me for any business.
- Second channel
- Facebook and Instagram are the reminder. A priced startup or blowout offer, sent to your service area and to past customers a month or more before each window opens.