When the gutters overflow, they search. Be the first number.
By Ty Stevens, founder of To The Max Media · Updated
Search interest in gutter cleaning can jump about 300% from summer to the fall peak in northern markets (Nizam Ud Deen, 2026). Google takes the first dollar. Facebook follows the storms and the guard jobs.
- Google Search through the leaf drop
- Facebook after heavy rain and for guard installs
- Cleaning leads and guard leads tracked apart
Google first, because a gutter call starts with a search when water comes over the edge. Paid search does that work, because Local Services Ads list no gutter category. Facebook comes second, timed to heavy rain and aimed at guard installs. Cleaning and guard leads are counted apart, because one is a $168 average visit and the other a far bigger job.
Where gutter leads come from
Gutters have no category on Google's Local Services Ads list. A crew that also washes windows can see in Google's sign-up tool whether Window cleaning fits those services, but its leads would be window work. On Facebook, storm and guard campaigns earn their place on the bigger jobs, while Search catches the homeowner who needs it done this week.
The callback decides the job
A fall lead goes cold fast: a homeowner with water over the edge keeps dialing until someone answers. Ask the number of stories, the tree cover and whether they want guards priced, then book the date on the call.
Real work you can check
Straight from Meta Ads Manager
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What clients say
“Working with Ty has been truly great. Very communicative, patient, and easy to work with. Definitely recommend using his services.”
A few things you might be wondering
How much of the gutter year is worth paying for?
Fall carries the most, then spring after the snowmelt and seed drop. Summer and deep winter are slow, so cut spend there and lean on off-season prices and plan reminders to past customers instead.
Can realtors and property managers send gutter leads?
Yes, and they are worth asking. A house going on the market is a common reason to call, and property managers book commercial work on contracts. A referral list sits beside the ads, not in place of them.
What do we ask a guard lead that differs from a cleaning lead?
Feet of gutter, the trees over the roof and whether they have priced guards elsewhere. A guard buyer is comparing products and may hold a national brand's quote, so the callback needs your price per foot and the cleaning that will still be needed.
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Month to month, cancel anytime by email. Your ad accounts stay yours.
One gutter cleaning company per service area, first come, first served, while you are a client.
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Explore the gutter cleaning market details
Google first. The numbers behind the verdict.
- Why it comes first
- Google first. When water pours over the edge in October, somebody types gutter cleaning near me into their phone and calls whoever comes up first. Meta comes in after a storm, putting your before and after photos back in front of the people who looked, where the bigger gutter guard jobs come from.
- Google Ads, cost per click
- $6 to $18 per click on gutter keywords (clicksgeek.com 2026); LocaliQ category averages are $9.12 for window cleaning and $10.70 for roofing & gutters, with cost per lead $66.69 (window cleaning) vs $228.15 (roofing & gutters, dominated by roofing), Apr 2024 to Mar 2025 datalocaliq.com, 2025
- Meta, cost per lead
- $18 to $55 per lead by campaign type in one agency's guide (its estimates, not a forecast): storm-damage $18 to $32, before/after retargeting $22 to $35, seasonal fall $25 to $38 (off-season $35 to $50), guard campaign $35 to $55homeservicedirect.net, 2026
- Local Services Ads
- Gutters have no category of their own on Google's list, though its descriptions of Window cleaning and Roofing mention them (support.google.com, 2026). Google's sign-up page, set to your area, shows whether either fits your work; leads are for that category's jobs. Google Search ads take gutter companies too.
- Second channel
- Facebook earns its keep on the big jobs. Guard installs, and the storm calls after heavy rain. Put your before and after photos back in front of people who already visited your site.