Stop hoping the gutter calls find you on their own.
Search gets the first dollar because the overflow does not wait. Facebook comes after the storm, where the guard jobs get sold.
- Be the name they find while the water is still pouring
- Sell guards to the homeowner who called for a cleaning
- Know what is filling October and what is filling July
Gutter cleaning leads need a different campaign from guard installations. We use Google first for active searches, then add seasonal and storm-related Meta ads, measuring booked cleans, plans and guard enquiries separately.
Give cleaning and guards separate budgets
A homeowner needing an overflowing gutter cleared is buying a different job from someone comparing guard systems. Send each to the right price and service page, with bids that reflect the work you want.
Be ready when the weather changes
Prepare the seasonal message and follow-up before leaf drop or heavy rain. Respond promptly, then compare actual booked work by channel so an increase in enquiries does not hide poor-fit jobs or missed calls.
What clients say
“I highly recommend To The Max Media. He did an excellent job redesigning my website and rebranding my business, and I'm very happy with how everything turned out. He's also managing our advertising, and we're already seeing great traction and positive results.”
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Month to month, cancel anytime by email. Your ad accounts stay yours.
One gutter cleaning company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
A few things you might be wondering
Google or Facebook for gutter leads?
Google first for homeowners already searching. Meta supports timely reminders after rain, the fall booking window and guard comparisons.
Can a gutter cleaner use Local Services Ads?
We confirm the available categories and job types for your services. Setup depends on the required business, insurance and screening checks.
What will a gutter cleaning lead cost?
Your town, season and service affect the cost. We report your actual enquiries and booked cleans instead of promising a benchmark from another business.
When should campaigns run?
Around local leaf drop and spring demand, with relevant storm messages when you can take the work. Capacity matters as much as the calendar.
What does lead management cost?
$750 a month per service area plus ad spend. One gutter cleaning company per service area, first come first served, while you are a client.
Explore the gutter cleaning market details
Google first. The numbers behind the verdict.
- Why it comes first
- Google first. When water pours over the edge in October, somebody types gutter cleaning near me into their phone and calls whoever comes up first. Meta comes in after a storm, putting your before and after photos back in front of the people who looked, where the bigger gutter guard jobs come from.
- Google Ads, cost per click
- $6 to $18 per click on gutter keywords (clicksgeek.com 2026); LocaliQ category averages are $9.12 for window cleaning and $10.70 for roofing & gutters, with cost per lead $66.69 (window cleaning) vs $228.15 (roofing & gutters, dominated by roofing), Apr 2024 to Mar 2025 datalocaliq.com, 2025
- Meta, cost per lead
- $18 to $55 per lead depending on campaign: storm-damage $18 to $32, before/after retargeting $22 to $35, seasonal fall $25 to $38 (off-season $35 to $50), guard campaign $35 to $55; client average $33 at 42 leads a monthhomeservicedirect.net, 2026
- Local Services Ads
- No gutter category exists. You enroll under Window cleaning, Roofing if you install guards. Google checks insurance and background. Busy markets run $25 to $60 a lead (Valley Marketing Group, 2026).
- Second channel
- Facebook earns its keep on the big jobs. Guard installs, and the storm calls after heavy rain. Put your before and after photos back in front of people who already visited your site.