Local SEO for Contractors
Done-for-you local SEO built to rank home service and exterior contractors in the local 3-pack for the "near me" searches that actually book jobs — Google Business Profile optimization, review velocity, citations, on-page SEO, and a content engine. Most clients see the 3-pack inside 60–90 days.
Most contractors are invisible at the exact moment a homeowner is ready to hire. They search "[your trade] near me," tap one of the top three map results, and call. If you are not in that 3-pack, you do not exist — and being a great contractor does not put you there. The usual story: an unclaimed or half-finished Google Business Profile, a handful of old reviews with no system to get new ones, name-address-phone details that disagree across directories, and a website with nothing for Google to crawl. So the jobs go to whichever competitor did the local SEO work, not whoever does the best install.
- Google Business Profile optimization — the #1 local ranking factor — done right: correct primary and secondary categories, full services and descriptions, geo-tagged photos, weekly posts, and Q&A, so you surface for 'near me' and map searches in your service area
- A review velocity system: an automated request flow that turns every completed job into a fresh review, plus response templates — because review count and recency are among the strongest map-pack signals for contractors
- Local citations and NAP consistency across Google, Yelp, BBB, Angi, Nextdoor, and the directories that matter for your trade, so Google trusts your listing instead of distrusting conflicting data
- On-page and technical SEO on your site: title tags, schema markup, fast mobile load, plus dedicated service pages and city/service-area pages that each rank for their own local search
- A done-for-you content engine — monthly blog posts and service-area content targeting the questions and searches your customers actually type — written by us, approved by you, with monthly rank and GBP reporting in plain English
We are an exterior and home-services specialist agency — our deepest experience is in outdoor trades like turf, lawn, landscaping, pressure/soft/window/gutter/roof cleaning, tree, fence, deck, concrete, irrigation, snow, and lighting, and our one proven client credential is Murphys Turf in turf cleaning. The local-demand system behind that work — GBP, reviews, citations, and locally targeted content — is the same engine that ranks any local home-service contractor, so we apply it directly across exterior and home-service trades. What we will not do is pretend to be specialists in trades we do not serve, like HVAC, plumbing, or electrical interiors. If your trade is outside our lane, we will tell you honestly on the call rather than sell you experience we do not have.
Frequently asked questions
What is local SEO for contractors, and how is it different from regular SEO?
Local SEO is the work that gets you into the Google Map Pack (the top 3 local results) and ranking for 'near me' searches in your service area — which is where contractor jobs actually come from. The ranking factors are different from generic SEO: a complete Google Business Profile, proximity, review velocity, consistent name-address-phone citations, and locally relevant content matter far more than backlinks or national domain authority. Most generic SEO agencies optimize for the wrong things for a local contractor.
How long until I see ranking improvements?
Most contractors see first meaningful movement inside 30 days — Google Business Profile visibility and early keyword movement. The local 3-pack target is typically 60–90 days for most service trades. Highly competitive metros can take longer, and we will tell you upfront based on what we see in your specific market on the audit.
What does local SEO for contractors cost?
Local SEO is a monthly retainer priced by your metro size and competition level — we do not quote a flat number sight-unseen because a low-competition suburb and a major metro are very different jobs. We walk through exact pricing and monthly deliverables on the strategy call. If you also need the website underneath it, our conversion-first contractor sites are a separate $2,500 build plus $47/mo, but the SEO retainer is quoted on the call.
Do I have to write the content myself?
No. We write all of it — service pages, city and service-area pages, blog posts, and Google Business Profile posts — based on the keyword strategy for your trade and market. You review and approve; you never have to sit down and write.
Do you specialize in my trade?
We specialize in exterior and home-service contractors — turf, lawn, landscaping, pressure, soft, window, gutter and roof cleaning, tree, fence, deck, concrete, irrigation, snow, and lighting — and our proven client work is in turf cleaning (Murphys Turf). The same local-demand system ranks any local home-service contractor. If your trade is one we do not serve, like HVAC or plumbing interiors, we will be straight with you on the call rather than overselling.
I already tried SEO and it didn't work. Why would this be different?
Most contractors have never actually had real local SEO done — they had a 'website guy' add a few meta tags and call it SEO. Real local SEO is GBP optimization, citation cleanup, on-page work, a content engine, and a review system, all run together and tracked monthly. On the strategy call we run a free audit and show you exactly which of those pieces was missing before — so you can see the gap whether or not you hire us.