Paver leads cost the most in landscaping. Search still comes first.
A hardscaping search lead averaged $108, the highest of any landscaping group (99calls, 2026). That is a little over one percent of $8,000, the low end of a build in an agency estimate (Clicks Geek, 2026).
- Start with search, then maker finders
- Ask for size and photos before the site visit
- Be careful with leads sold to several crews
Search comes first. Hardscaping leads are the dearest in landscaping, but the person typed a paver job and a town, and one patio covers many leads. Any manufacturer contractor finder you qualify for comes next, since Local Services Ads have no paver category. Leads sold to several crews at once come last, if at all.
Where paver leads come from
Each source has its own cost and its own level of intent:
- Google search: homeowners pricing a patio, wall or driveway in your town
- Local Services Ads: no paver category, so only if Landscaper fits other work you do
- Manufacturer finders: Belgard lists its authorized contractors in its own search tool
- Shared-lead sites: one homeowner, sold to several firms
Vet the job before the drive
A useful enquiry says how big the job is, what is there now and why they are calling. Ask for rough square footage and two photos. A sunken paver patio, a cracked slab and a bare yard beside a new pool are three different jobs at three different prices. The photos also show how the equipment gets in.
Real work you can check
Straight from Meta Ads Manager
A client account as Ads Manager shows it, not a mockup. Every screenshot we have is on the results page, uncropped.
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What clients say
“Ty has been absolutely amazing! He's helped me out with everything from GoHighLevel and Facebook to building a custom app for my business. Since working with him, my business has been bringing in a ton of high-quality leads. I've worked with several different people in the past, but Ty is on a completely different level. He knows his stuff, gets things done, and actually delivers results. This dude is awesome! I highly recommend him to anyone looking to grow their business.”
A few things you might be wondering
Should we buy leads from lead-selling sites?
With care. Those leads are often sold to several firms at once, so you are competing from the first minute. If you use them, answer within minutes and track how many become jobs next to your own search leads.
Do Facebook leads work for paver jobs?
As a second source. Landscaping lead ads run $25 to $60 (Pipeline On, 2026), but no source we found publishes a paver-only figure. Use Facebook to reach past visitors and nearby homes, and judge it by estimates booked rather than cost per form.
What should the first reply include?
A price range for their size, a request for photos and two dates you could visit. A range up front saves a wasted trip for both sides, and the photos let you spot a base repair or a full rebuild before you load the truck.
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Month to month, cancel anytime by email. Your ad accounts stay yours.
One hardscaping & paver installation company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
Explore the hardscaping & paver installation market details
Google first. The numbers behind the verdict.
- Why it comes first
- Google first. By the time somebody looks up a paver patio, they have already decided they want one, and they call whoever Google shows them first. Meta does the quieter work, keeping your finished patios in front of people nearby so your name is already known when they go looking.
- Google Ads, cost per click
- $11.79 average for hardscaping keywords (99calls, Jan 2024 to Jul 2026); $9 to $25 in competitive metros (Clicks Geek, 2026); $8.33 Home and Home Improvement category (LocaliQ, 2026)99calls.com, 2026
- Meta, cost per lead
- $25 to $60 for landscaping Facebook lead ads, $45 to $80 in Arizona 2026 (pipelineon.com, 2026); no hardscape-specific Meta cost per lead is published by any source foundpipelineon.com, 2026
- Local Services Ads
- Pavers, masonry and hardscape are absent from Google's list. Landscaper and General contractor are listed; where your work spans either, test that during sign-up where you operate, since leads come in as that category's own job types. A paver company can buy Google Search ads as it is.
- Second channel
- Facebook and Instagram are where the before and after photos do their work. People who have watched your patios get built are the ones who hire you when they go searching for an installer.