Google Search first, then Facebook reveals, then a winter of follow-up.
By Ty Stevens, founder of To The Max Media · Updated
One agency estimates a won deck job at $100 to $389 through Search (Valley Marketing Group, 2026). An estimate, not a promise, but it sets the order.
- Search on build, replacement and cost terms
- Facebook second, with honest numbers
- Each inquiry sorted by job on arrival
Google Search comes first, since decks have no Local Services Ads category. Facebook second, for reveals and the winter months. Deck buyers take their time, so each lead is sorted when it arrives: a new build gets a design visit, a repair gets a price range, and anyone not ready gets follow-up until they are.
Lead price is not deck price
Deck lead costs by channel, each from its own source:
- Search: $30 to $70 a lead, 18 to 30% closed (Valley Marketing Group, 2026)
- Facebook: $41.26 for a home-improvement lead (WordStream, 2025), and no published deck close rate
Sorting a deck inquiry on arrival
Each inquiry gets sorted by job: new deck, replacement, repair or refinish, with rough size and material. New builds and replacements get a design visit offer. Repairs get a range. Anyone who goes quiet gets a note with a deck like theirs and a date you could start.
Real work you can check
Straight from Meta Ads Manager
A client account as Ads Manager shows it, not a mockup. Every screenshot we have is on the results page, uncropped.
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What clients say
“Ty has been absolutely amazing! He's helped me out with everything from GoHighLevel and Facebook to building a custom app for my business. Since working with him, my business has been bringing in a ton of high-quality leads. I've worked with several different people in the past, but Ty is on a completely different level. He knows his stuff, gets things done, and actually delivers results. This dude is awesome! I highly recommend him to anyone looking to grow their business.”
A few things you might be wondering
Why not start with Facebook, since decks are visual?
Because the numbers do not favor it yet. A Facebook home-improvement lead costs about what a deck search lead does, and no one publishes a deck close rate for it. It earns second place, with reveals and through winter, when deck searches drop.
What should count as a good deck lead?
The kind that books a design visit. Count visits booked each month, then decks signed from them, and judge each channel on both. Lead counts alone hide the long gap between first call and contract.
Which deck jobs get the fastest reply?
New builds and replacements. HomeAdvisor puts a new deck at $4,000 to $10,500, and sometimes $20,000 or more (2026). Those buyers get a call and a visit offer first. Repairs and refinishing get a range by text.
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Google first. The numbers behind the verdict.
- Why it comes first
- Google first. Somebody stands in their backyard, decides this is the year, and types deck builders near me into their phone that night. Meta comes second, where your before and after photos do the selling and keep you busy in December and January.
- Google Ads, cost per click
- $8.33 average cost per click for Home & Home Improvement; no deck-specific cost per click was sourcedthevalleymarketinggroup.com, 2026
- Meta, cost per lead
- $41.26 (Home & Home Improvement, Sep 2025) to $45.50 (Home Services, Mar to Jun 2025); no independent deck-specific Meta cost per lead was foundadmanage.ai, 2025
- Local Services Ads
- No deck category is on Google's list. Google's description of Carpenter includes decking (support.google.com, 2026), and General contractor is listed too; check which fits your work when you sign up for your region. The leads arrive as that category's job types. Deck builders near me still works as a Google Search ad.
- Second channel
- Facebook and Instagram show the work. Photos of finished decks reach people who were not searching yet, and they keep the phone ringing through the December to January slow stretch.