Fill your holiday lighting calendar without waiting on Google.
Nobody searches for lights until November, and by then your best dates are gone. We find them in October, before they look.
- Reach people who have not thought about lights yet
- Get the calls while your best dates are still open
- Stop fighting every installer in town for the same weeks
Holiday lighting lead generation should fill installation dates with suitable jobs. We use Meta for early package offers, Google for active searches, and separate permanent-lighting inquiries from seasonal bookings in the reporting.
Introduce the package before the rush
Real crew video and night examples show homeowners what you install. The offer leads to a design consultation with package pricing, a genuine deadline and clear availability. Address and roofline details help your team assess the job and arrange useful follow-up.
Capture searches while dates are still available
Google campaigns lead active shoppers to the relevant package page. Commercial work and permanent lighting need their own messages and calendars. Weekly reporting follows inquiries through to booked installations, while budgets change as crews fill instead of buying dates you can no longer deliver.
What clients say
“I highly recommend To The Max Media. He did an excellent job redesigning my website and rebranding my business, and I'm very happy with how everything turned out. He's also managing our advertising, and we're already seeing great traction and positive results.”
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Initial 90-day term, then month to month. Your ad accounts stay yours.
One holiday lighting installation company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
A few things you might be wondering
Is Google or Facebook better for holiday lighting leads?
Meta leads the early package offer; Google supports homeowners already searching for an installer. We judge both on the installations booked, not inquiry volume.
What does a holiday lighting lead cost on Meta?
We do not promise a rate from a single-agency example. Your report shows actual lead cost and the cost of a booked installation.
Can a holiday lighting company run Google Local Services Ads?
We check current eligibility for your actual business and services. A holiday-lighting offer should not be placed in an unrelated category to gain access.
When should holiday lighting ads start?
Before your local residential booking window, with commercial planning earlier. Permanent lighting has its own schedule wherever you offer that service.
What does holiday lighting lead generation cost to manage?
Management is $750 a month per service area, plus ad spend paid directly to the platform. One holiday lighting company per area while you are a client.
Explore the holiday lighting installation market details
Meta first. The numbers behind the verdict.
- Why it comes first
- Meta first. Nobody is searching for lights in September and October, but that is when your season gets booked, so a lit roofline on Facebook is what fills your calendar. Google matters in November, when people finally search and the prime dates are gone.
- Google Ads, cost per click
- $5.23 average across green-industry accounts including holiday lights, with no holiday-lighting-only cost per click range published; all-industry search cost per click is $5.42 and cost per lead $66.69 (localiq.com, 2026)evergrowmarketing.com, 2025
- Meta, cost per lead
- $20 per lead with Facebook lead forms per one agency playbook (about $120 per booked job at its 50 percent lead-to-estimate and 30 percent estimate-to-close rule); Google Search holiday-lights cost per lead mode is $100 to $150 with outliers at $44 and $200 (evergrowmarketing.com, 2025)savantmarketingagency.com, 2025
- Local Services Ads
- There is no holiday lighting category, so a company that only hangs lights has nothing to run under. If you also do landscaping, lawn care, handyman or electrical work, you can run under that one.
- Second channel
- Google search. It catches the November rush, when most people finally go looking, and it keeps running year round for homeowners shopping permanent lighting.