Get the call in October, not the search in November.
About 80% of holiday light searches land in November (Creatively Innovative, 2026). By then the best install dates are gone, so the leads have to start on Facebook a month sooner.
- Run Facebook lead forms from the start of October
- Call every new lead within five minutes
- Get the address and a front photo before the quote
Facebook comes first for Christmas lights because the season is sold before people search. Run lead forms from early October, call each lead within minutes, and quote from the address and a photo of the house. Google comes second, for the people who wait until November and still need a date.
Lead forms, not Messenger
One agency's playbook for this trade finds Facebook lead forms work best: they load fast and keep the homeowner inside the app. Message campaigns can bring very cheap leads, but many are not serious buyers, and a separate landing page usually costs more per lead (Savant Marketing, 2025).
Five minutes, then the roofline
Homeowners ask several installers at once, and the first to call back usually has the edge, so the same playbook says to call within five minutes (Savant Marketing, 2025). The form asks for the address and a photo of the front of the house. With those, your estimator can rough out the roofline before anyone drives out.
Real work you can check
A holiday lighting client, October 2026
The client’s text after a lead from the Facebook ads turned into a sold job. Cropped only to keep names out.
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What clients say
“Ty and the team at To The Max Media have been great to work with. They're easy to communicate with, full of smart ideas, and always deliver on time. Their work has helped our holiday lighting business grow and book terrific jobs we simply wouldn't have landed otherwise. Highly recommend them to any business looking to take its marketing to the next level.”
A few things you might be wondering
Why not wait for Google to fill the calendar?
Because by the time people search, the crews are booked. Commercial work is set by late summer and returning customers rebook in the fall, so a November search mostly sells the dates nobody else took.
What should a holiday lighting lead form ask?
Address, rough house size, whether the lights are theirs or yours, and the week they want them lit. Keep it to a few taps. The rest comes out on the callback.
How do I tell a planner from a late shopper?
Ask when they want the lights up and whether they have hired an installer before. Someone asking in early October about a full package is planning. Someone asking in mid-December wants whatever is left. Both get a call, with different offers.
Who should make the callback?
Whoever can quote on the spot, with the package sheet and the open weeks in hand. A callback that only books another call gives the next installer a chance to price the job first.
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Explore the holiday lighting installation market details
Meta first. The numbers behind the verdict.
- Why it comes first
- Meta first. Nobody is searching for lights in September and October, but that is when your season gets booked, so a lit roofline on Facebook is what fills your calendar. Google matters in November, when people finally search and the prime dates are gone.
- Google Ads, cost per click
- $5.23 average cost per click for holiday lights, against $4.14 blended across all services in the same 2025 benchmarks (evergrowmarketing.com); all-industry search cost per click is $5.42 and cost per lead $66.69 (localiq.com, 2026)evergrowmarketing.com, 2025
- Meta, cost per lead
- We found no published Facebook cost-per-lead benchmark for holiday lighting. For comparison, Google Search holiday-lights leads averaged $129.57 and most often cost $100 to $150 in one agency's 2025 benchmarksevergrowmarketing.com, 2025
- Local Services Ads
- Holiday lighting is not on Google's category list. A company that also mows, landscapes or does electrical work can check Lawn care, Landscaper or Electrician at sign-up for its area, for leads in that work, not lights. Search ads on Google are open to anyone.
- Second channel
- Google search. It catches the November rush, when most people finally go looking, and it keeps running year round for homeowners shopping permanent lighting.