A weed control lead can be worth years, so quote it that way.
By Ty Stevens, founder of To The Max Media · Updated
A program buyer signs for a season of visits, and many renew. That makes Google the first channel, and the first phone call the step that decides the sale.
- Lead with Search and Local Services Ads in spring
- Use Facebook to add stops between treated lawns
- Quote only the visits left for a mid-season start
Google comes first, because a person typing weed control services near me has weeds today, and Google describes its Local Services Ads Lawn care category as including weed control. Facebook comes second, adding stops between treated lawns. Programs run $400 to $1,600 or more a year by lot size in the price guides, so every lead gets a same-day call.
What one signed program is worth
RealGreen, a lawn software company, values a customer as the yearly contract times the years they stay; its worked example is $1,500 a year for five years, or $7,500 (2026). Judge each channel by signed programs and renewals, not by the price of a form.
Quoting a lead in the middle of the season
A homeowner who calls in June has missed the spring visits. Quote the visits left this year, say what each one does, and say when the program renews and at what price. Purdue notes that cool-season lawns take most of their nitrogen from late August into early December, so a summer start still catches the main feeding window.
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What clients say
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A few things you might be wondering
What should the first call on a treatment lead cover?
Lot size, the weeds or bare spots they see, kids and pets in the yard, and whether they had a program before. Then the price for the visits left, the renewal terms and the licence number. Someone switching from another provider has a reason, so ask what it was.
Which treatment leads should be turned down?
Addresses off the route, and work your licence does not cover. A tick or mosquito add-on can fall under a different licence category, so check your state before quoting it.
Is Facebook worth funding for weed control?
After Google is working. Its leads come from people who were scrolling, not searching, so expect fewer of them to sign. Use it for spring volume and for people who got a price and stalled, and judge it on programs signed.
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Google first. The numbers behind the verdict.
- Why it comes first
- Google first. Nobody thinks about weed control until the weeds are up. Come late April a homeowner spots them, pulls out their phone, and hires whoever answers. Facebook runs alongside in the rush, filling the empty stops on your route.
- Google Ads, cost per click
- $3.65 to $8.76localiq.com, 2026
- Meta, cost per lead
- $30 to $50pipelineon.com, 2026
- Local Services Ads
- Yes. Google lists Lawn care as a category and describes it as covering weed control, mowing and seeding. One agency reports Google asking for a pesticide applicator license (Evergrow, 2025). Leads there run under $40 (SkillMammoth, 2026).
- Second channel
- Facebook fills the route in the spring rush and stays in front of everyone who got a price from you and never signed. Fewer of those leads turn into customers, so fund it after Google.