The turf buyer has a tape measure and a cost guide number.
They arrive from Google with a rough size and a figure from a cost site. Your first reply has to explain your number next to theirs.
- Google search first, because that is where the yard gets priced
- A form that asks size, project type and a photo
- A reply with a real range, not just a request to book a visit
Put the first dollar into Google search. Someone typing "artificial turf installation cost" has a yard, a rough size and a reason. Facebook comes second, for neighbors and for people who priced a yard and went quiet. Every lead gets the same handling: size, project type and a photo up front, then a reply with your range.
Why search gets the first dollar
In WordStream and LocaliQ's 2026 benchmarks, search ads for home and home improvement turned 8.05% of clicks into leads at about $91 a lead. No turf-only figure is published, so take that as a rough guide. Aim the spend at installs. A $7,350 job (InstallArtificial, 2026) covers about 880 clicks at that $8.33 average, a $150 seam repair (TurFresh, 2026) about 18. That shows scale only.
How each turf lead is handled
The form asks for project type, rough square footage and a yard photo. That is enough to send a range the same day and book a visit to measure. Anyone who visits the price page and does not ask for a quote can be shown your finished yards on Facebook and Instagram for a few weeks after. Reports count leads, quotes and booked installs by channel.
Real work you can check
Straight from Meta Ads Manager
A client account as Ads Manager shows it, not a mockup. Every screenshot we have is on the results page, uncropped.
See all the client results
What clients say
“Ty has been absolutely amazing! He's helped me out with everything from GoHighLevel and Facebook to building a custom app for my business. Since working with him, my business has been bringing in a ton of high-quality leads. I've worked with several different people in the past, but Ty is on a completely different level. He knows his stuff, gets things done, and actually delivers results. This dude is awesome! I highly recommend him to anyone looking to grow their business.”
A few things you might be wondering
What if a lead quotes a cost site back to us?
Walk through the gap. The guides do not agree with each other, so show how your price breaks down: removing the old lawn, the base, the turf and the infill. A clear breakdown gives the buyer a reason to trust your number over a national one.
Do we need to visit before giving a price?
Not for the first reply. With the project type, a rough size and a yard photo, you can send a range the same day. The visit then measures and confirms it, instead of being the first time the buyer hears a number.
When does Facebook join a turf plan?
Once search is running and you have finished yards to show. Retargeting people who looked at your price page comes first. Wider reach comes later, with pet yard and putting green offers rather than general turf ads.
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Month to month, cancel anytime by email. Your ad accounts stay yours.
One turf installation company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
Explore the turf installation market details
Google first. The numbers behind the verdict.
- Why it comes first
- Google first. Somebody stands in their backyard, guesses the square footage, and types the cost per square foot into their phone right there. Meta comes after, when the finished yard shows up in a neighbor's feed and the before and after does the selling.
- Google Ads, cost per click
- $8.33 average cost per click for Home and Home Improvement (CTR 6.47%, CVR 8.05%, cost per lead $90.92; WordStream/LocaliQ Apr 2025 to Mar 2026). Green-industry: $4.11 cost per click, $90.30 cost per lead (Evergrow, 2022). No turf-only benchmark.theedigital.com and evergrowmarketing.com, 2026
- Meta, cost per lead
- $41.26 cost per lead Home and Home Improvement, $45.50 Home Services, $27.66 all-industry (WordStream 2025 lead-objective benchmarks via AdManage, July 2026). No turf-specific Meta benchmark.admanage.ai, 2025
- Local Services Ads
- Google's list has no artificial turf category. If you also build whole yards, check whether Landscaper is offered where you work and fits that work, using Google's sign-up tool; leads would follow its job types rather than turf. Any installer can run Google Search ads.
- Second channel
- Facebook shows the before and after to people who were not searching yet, pet yards and putting greens especially. It also puts you back in front of anyone who already asked for a price.