Your next turf job starts the day they measure the backyard.
Google first, because the homeowner pricing turf is already typing. Then Facebook, for the neighbor who has not looked yet.
- See which channel booked the yards you installed last month
- Bring in the yards nobody else is bidding on yet
- Scale up when you can take on more installs
We generate turf installation enquiries through Google searches and local visibility, with Meta supporting project discovery and follow-up. Campaigns are judged on quoted installations so a cheap enquiry does not hide a poor fit.
Match the enquiry to the project
Lawn installations, pet yards and putting greens need different pages and ads. Each visitor sees relevant work and cost information, then shares the project type and approximate size so your first conversation starts with the basics.
Keep the comparison moving
Homeowners often price turf before they are ready to book. We follow up promptly and use your completed projects to stay in view. Reporting separates channels and project types so you can see which enquiries become quotes.
What clients say
“The Demand Capture System transformed how we handle leads. The instant response time and automated booking has allowed us to capture opportunities we were missing before. Highly recommend their approach.”
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Initial 90-day term, then month to month. Your ad accounts stay yours.
One turf installation company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
A few things you might be wondering
Should I start with Google or Facebook?
Google first for homeowners actively pricing turf. Meta supports the plan with transformation ads and retargeting; your results guide the ongoing mix.
Can you check Local Services Ads for my business?
Yes. We check the available categories and your eligibility before including it. Search campaigns and your Google profile are considered alongside it.
What will each turf lead cost?
That depends on your area, project mix and campaign results. We track cost per enquiry and quoted installation instead of promising a fixed lead price.
What does management cost?
$750 a month per service area plus ad spend, paid direct. One turf installer per area, first come first served, while you are a client.
Explore the turf installation market details
Google first. The numbers behind the verdict.
- Why it comes first
- Google first. Somebody stands in their backyard, guesses the square footage, and types the cost per square foot into their phone right there. Meta comes after, when the finished yard shows up in a neighbor's feed and the before and after does the selling.
- Google Ads, cost per click
- $8.33 average cost per click for Home and Home Improvement (CTR 6.47%, CVR 8.05%, cost per lead $90.92; WordStream/LocaliQ Apr 2025 to Mar 2026). Green-industry: $4.11 cost per click, $90.30 cost per lead (Evergrow, 2022). No turf-only benchmark.theedigital.com and evergrowmarketing.com, 2026
- Meta, cost per lead
- $41.26 cost per lead Home and Home Improvement, $45.50 Home Services, $27.66 all-industry (WordStream 2025 lead-objective benchmarks via AdManage, July 2026). No turf-specific Meta benchmark.admanage.ai, 2025
- Local Services Ads
- No turf category of its own. You run under Landscaping, and Google checks your license and your general liability insurance before your name shows there.
- Second channel
- Facebook shows the before and after to people who were not searching yet, pet yards and putting greens especially. It also puts you back in front of anyone who already asked for a price.