Google Ads for Contractors
A done-for-you Google Ads system for home-service contractors — Local Services Ads, Search, and conversion tracking wired to under-minute speed-to-lead follow-up, so the homeowner who searches at 9pm is on your calendar before a competitor calls back. Management scales with ad spend; quoted on a call.
Most contractors who try Google Ads don't have a bad-ads problem — they have a wasted-spend problem. Budget bleeds on broad clicks that never call, leads land in an inbox while you're on a job site, and the homeowner books whoever answered first. Or they hand it to a generalist agency that's learning the trade on their dime, runs Search when Local Services Ads would have cost half as much per lead, and reports clicks instead of booked jobs. The demand is there every time someone Googles "[your trade] near me" — the problem is capturing it at the lowest cost per booked job and answering it fast enough to win.
- Set up and manage Google Local Services Ads (LSAs) — the pay-per-lead, Google-Guaranteed units above the map that are the lowest cost-per-lead, highest-intent channel for most residential home-service trades, typically landing leads in the $25–$80 range depending on trade and market
- Run Google Search campaigns on high-intent, ready-to-hire terms ('[trade] near me', service + city, commercial and emergency queries) pointed at conversion-built landing pages instead of a slow homepage, so the click you pay for actually converts
- Install real conversion tracking — call tracking with recording, form-fill events, and offline conversion import from your CRM — so we optimize to cost per booked job, not vanity clicks, and you can see exactly what every dollar produced
- Wire speed-to-lead automation to every LSA lead and form fill — an instant text and call routing in under a minute — because home-service buyers request 3–5 quotes and book whoever responds first; it's the single biggest lever on close rate
- Manage budgets, bids, and seasonal pacing trade-by-trade with exclusive territory — one ads client per trade per service area — so your spend front-loads into your peak demand window and we're never funding a competitor next door
To The Max Media is an exterior and home-services specialist, not a general agency. We engineered this Google Ads system for exterior and outdoor home-service trades — turf, lawn, landscaping, pressure/soft/window/gutter/roof cleaning, tree, fence, deck, concrete, irrigation, snow, and lighting — and proved it with a real client, Murphys Turf, in turf cleaning. The same local-demand engine works for any local home-service contractor whose customer Googles them and books fast, so if that's your business we're a strong fit. We'll be straight on the call about where our depth is: we don't claim hands-on experience in trades we don't serve (like HVAC, plumbing, or electrical interiors), and we'd rather tell you we're not the right agency than learn your industry on your ad budget.
Frequently asked questions
How much does Google Ads management for contractors cost?
There's no flat fee — Google Ads management scales with your ad spend, channel mix, and service area, so we quote it on a strategy call after a free audit. What we guarantee: month-to-month after the first 90 days, no markup on your ad spend (pass-through only), and you own your ad accounts and tracking. As a benchmark, the leads themselves typically run in the $25–$80 cost-per-lead range on Local Services Ads depending on your trade and market.
How fast will Google Ads produce leads for my business?
Fast — that's the advantage over SEO. Google Search can produce leads within days of going live once the account is approved; Local Services Ads usually take 1–2 weeks for Google's verification. The first 30–60 days are an optimization window where we tune bids, keywords, and targeting against your actual booked jobs, so cost per lead drops and quality climbs as the system learns. You're buying demand that already exists instead of waiting months to rank for it.
Local Services Ads or Google Search — which is better for contractors?
For most residential home-service contractors, Local Services Ads (LSAs) are the workhorse: pay-per-lead, the Google-Guaranteed badge above the map, and usually the lowest cost per lead. We layer Google Search on top for commercial intent, brand defense, emergency queries, and higher-budget jobs LSAs don't cover. The right mix depends on your trade and market, which is exactly what we figure out in the audit before you spend a dollar.
Do I need a website before you run Google Ads for me?
You need a page that converts — running ads to a slow brochure site is the most common way contractors waste $2,000–$5,000 a month. A conversion-first page books 4–8% of paid traffic; a brochure books 0.5–1.5%, which means 4–6x worse cost per booked job on the same spend. We can run ads to dedicated landing pages, and if your site is the bottleneck we'll tell you honestly on the call whether to fix that first.
Why does speed-to-lead matter so much with Google Ads?
Because home-service homeowners usually request 3–5 quotes and book whoever responds first. A lead that sits for an hour while you're on a job is often already gone. We wire instant text and call routing to every LSA lead and form fill within about a minute, so you're the first conversation instead of the third callback — it's the single biggest factor in turning the leads you pay for into booked jobs.
Do you run Google Ads for any kind of contractor?
We specialize in exterior and outdoor home-service trades — turf, lawn, landscaping, pressure/soft/window/gutter/roof cleaning, tree, fence, deck, concrete, irrigation, snow, and lighting — and our proven client work is in turf cleaning (Murphys Turf). The same local-demand system works for most local home-service contractors whose customers search and book fast, so if that's you we're likely a fit. We won't claim deep experience in trades we don't serve, like HVAC or plumbing interiors — we'll be honest on the call about whether we're the right agency for your business.