Google Ads for window cleaning

Google Ads for window cleaning, the trade with the best click-through in home services.

A 10.04 percent click-through rate and a 13.58 percent conversion rate, both the best of any home-services category, at $9.12 a click and $66.69 a lead (LocaliQ, 2024 to 2025). Clicks cost a little more than average and convert twice as well.

Residential, commercial and post-construction campaigns on the near-me, service and cost phrasings
Local Services Ads under the Window Cleaning category, Google Verified badge, $20 to $50 a lead
Budget weighted to late March through June and September through November

Google Ads for a window cleaning company means Search on the near-me, service and cost phrasings, split into residential, commercial and post-construction, plus Local Services Ads under the Window Cleaning category. The trade posts the best click-through and conversion rates in home services, 10.04 and 13.58 percent, at $9.12 a click and $66.69 a lead (LocaliQ, 2024 to 2025).

The one dataset that names the trade

Most exterior trades have to borrow a benchmark from a bigger category. Window cleaning has its own line in LocaliQ’s home-services study, April 2024 to March 2025, and it is the best line on the table: click-through 10.04 percent against 6.37, conversion 13.58 against 7.33, cost per lead $66.69 against $90.92, cost per click $9.12 against $7.85. The click is dearer than average because the searcher is decided and everyone wants them. Against a $150 to $302 visit and a plan behind it, the lead pays on the first visit, and the page that quotes by window count is what turns the 13.58 into a booking.

What a window cleaning click costs, and where it lands

Cost per click: $3 to $9 residential, $6 to $15 commercial (thevalleymarketinggroup.com, 2026); LocaliQ measured a $9.12 average cost per click, 10.04% CTR, 13.58% conversion rate and $66.69 cost per lead for window cleaning search campaigns, the best CTR of any home-services category (localiq.com, Apr 2024 to Mar 2025) (thevalleymarketinggroup.com, 2026)
Local Services Ads: Confirmed. Google's US screening page lists 'Window cleaning' under Home services with business and owner background checks (select users), a business representative check, general liability and professional liability insurance, and state-level business and owner license checks where the state requires one (support.google.com, fetched 2026-09-04). Job types under the vertical are Window cleaning, Glass and mirror cleaning, Gutter cleaning, Power/pressure washing, Rooftop/skylight cleaning, and Other (omgnational.com, 2022; Google does not publish the per-category job type list, so confirm in the Local Services Ads dashboard). Google's getting-started page now calls the consumer badge 'Google Verified' and says it is unavailable only for auto, beauty and dining, so window cleaning qualifies (support.google.com, fetched 2026-09-04). Local Services Ads leads run about $20 to $50 per verified call or message (thevalleymarketinggroup.com, 2026).
The searches we bid on: window cleaning near me, window cleaning service, window cleaning services near me, window washing near me, window washing services near me, window washing companies near me (Google autocomplete via suggestqueries)
The modifiers that split the campaigns: cost, cost per window, cost per pane, near me prices, residential, for 2 story house, 4 bedroom house, calculator, [city] (autocomplete surfaced chicago)

Three campaigns on the hiring phrasings

Residential gets “window cleaning near me”, “window cleaning service” and “cost per window”, at $3 to $9 a click (Valley Marketing Group, 2026), landing on the calculator page. Commercial gets the storefront and office terms at $6 to $15 a click, landing on the route page priced per visit. Post-construction gets its own small campaign, because it prices at $12 to $20 a window (Angi, 2026) and the searcher is a builder, not a homeowner. The bare term and anything with robot, squeegee or solution in it is a negative keyword, since that is product shopping. The budget rises from late March, peaks May and June, rests between July 4th and Labor Day, and returns September through November.

The badge, under a category built for the trade

Google’s US Local Services list has a Window Cleaning category with business and owner background checks, a business representative check, general and professional liability insurance, and state licences where required (Google, read 2026-09-04); the consumer badge is now labelled Google Verified. The job types under it, per a 2022 agency write-up Google does not publish itself, include window, glass and mirror, gutter, pressure washing and rooftop and skylight cleaning, so the gutter and pressure washing lines run on the same badge. Leads run about $20 to $50 per verified call or message (Valley Marketing Group, 2026), and calls that were not window cleaning get disputed.

Residential, commercial and post-construction campaigns with their own pages
Product-intent terms as negatives
Two-season budget curve, rest in the summer lull
Local Services Ads under Window Cleaning, gutter and washing job types on
Weekly cost per lead and per booked visit, both channels

Questions about google ads for window cleaning companies

What does a Google Ads window cleaning lead cost?

$66.69 at a 13.58 percent conversion rate and a $9.12 click (LocaliQ, April 2024 to March 2025), the best-converting category in home services. Local Services Ads leads run about $20 to $50.

When should window cleaning Google Ads spend the most?

Late March through June, then September through November. Demand lulls between July 4th and Labor Day and drops in cold-winter markets from December to March (American Window Cleaner Magazine, Jobber).

Can a window cleaner get the Google badge?

Yes. Window Cleaning is its own Local Services Ads category with background checks, general and professional liability insurance and state licences where required. The badge is now labelled Google Verified.

Which terms should be negative keywords?

The bare term and anything with robot, squeegee, kit or solution in it. Six of ten autocompletes for “window cleaning” are product shopping, and they will spend the budget without booking a visit.

What does Google Ads management cost for window cleaning?

$750 a month per service area plus your ad spend, paid direct. One window cleaning company per service area, first come first served, while you are a client.

More for this trade: Window Cleaning Marketing, Window Cleaning Website, Window Cleaning Lead Generation, Window Cleaning Facebook Ads, Window Cleaning SEO, Window Cleaning AI Search, Window Cleaning ChatGPT Ads.