Tree clicks got cheaper. Tree leads got more expensive.
The average click fell from $20.69 in 2024 to $15.11 in 2026, while fewer clicks became leads (99calls, 2026). The landing page and the callback now matter more than the bid.
- Emergency, removal, trimming and stump work in separate campaigns
- Local Services Ads under the Tree services category
- A landing page for each service, built to turn clicks into calls
Split the account by job: emergency, removal, trimming and stump grinding. Each has its own cost per lead and needs its own landing page. Run Local Services Ads too, since Google lists Tree services as a category. Then watch what a booked job costs, because cheaper clicks have not meant cheaper leads.
Each tree job has its own lead cost
In one 2026 dataset, leads cost about $56 for debris cleanup, $80 for tree removal, $83 for stump grinding and $105 for trimming and pruning (99calls). Over the same years, the share of clicks that became leads fell from 25.3% in 2024 to 15.9% in 2026. Separate campaigns let you back the jobs that pay best and fix the pages that leak.
Local Services Ads under Tree services
Tree services is a listed category in the US. Google's list for it shows business and owner checks, a general liability certificate, and state licenses where the law asks for them, some for select advertisers only (Google, 2026). One small sample puts these leads near $46 each, from four campaigns (99calls, November 2026). Have the papers ready so verification does not stall.
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What clients say
“Ty has been absolutely amazing! He's helped me out with everything from GoHighLevel and Facebook to building a custom app for my business. Since working with him, my business has been bringing in a ton of high-quality leads. I've worked with several different people in the past, but Ty is on a completely different level. He knows his stuff, gets things done, and actually delivers results. This dude is awesome! I highly recommend him to anyone looking to grow their business.”
A few things you might be wondering
Which month do tree leads cost the least?
In 99calls' 2026 table, median advertisers paid least in June, about $85 a lead, and most in March, about $110. Use it as a guide, not a rule. Your storms, crews and town matter more than a national table.
Which searches should a tree company block?
Job seekers. "Tree service jobs near me" and "tree service hiring near me" show up in Google's suggestions (November 2026). Add jobs, hiring and careers as negative keywords so ad money goes to homeowners, and send applicants to a careers page.
Should emergency tree searches have their own campaign?
Yes. Those searches come at all hours and need a phone answered at all hours. A campaign of their own can run only while someone can take the call, and pause when no crew is free.
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Month to month, cancel anytime by email. Your ad accounts stay yours.
One tree services company per service area, first come, first served, while you are a client.
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Explore the tree services market details
What a tree services click costs, and where it lands
- Cost per click
- $15.11 average in 2026 (down from $18.59 in 2025 and $20.69 in 2024); click-to-lead fell from 25.3% to 15.9% over the same period so cost per lead rose about 16% to an $85 to $110 median, with top performers at $51 to $92. By service: debris cleanup $56, land clearing $65, tree removal $80, stump grinding $83, 'tree service near me' $94, trimming $10599calls.com, 2026
- Local Services Ads
- Tree services is its own category, so you can apply there. Leads have averaged about $46 in 99calls' estimator (2026). Ads go live only after Google screens the business.
- The searches we bid on
- tree service near me, tree removal near me, tree trimming near me, emergency tree removal, tree removal service near me, stump grinding near me, emergency tree service near me, tree service companies near meGoogle autocomplete
- The modifiers that split the campaigns
- cost, near me prices, cost calculator, stump grinding, emergency, companies, [city], price chart, after a storm