Get the house washing calls the week the pollen lands.
You are at the top of the page when the phones start ringing. You pick the towns, the weeks, and what a call is worth to you.
- Get in front of the homeowner the day they decide
- Stop paying to be found by people renting a machine
- Know what a booked wash actually costs you to get
Soft washing Google Ads should match the customer's search to the right surface page. We separate house, roof and commercial work, then use booked washes to judge which campaigns deserve the budget.
Bid on the job they recognise
House washing and roof cleaning searches bring people who may not know the soft wash term. Explain your method after the click, with prices by size and the manufacturer guidance relevant to their roof.
Spend around your local season
Set separate campaigns for house, roof and commercial enquiries, and adjust them to weather and capacity. We also check Local Services eligibility, then report enquiries and booked jobs by channel each week.
What clients say
“I highly recommend To The Max Media. He did an excellent job redesigning my website and rebranding my business, and I'm very happy with how everything turned out. He's also managing our advertising, and we're already seeing great traction and positive results.”
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Initial 90-day term, then month to month. Your ad accounts stay yours.
One soft washing company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
A few things you might be wondering
Should I advertise only on soft washing?
No. Include the house washing, roof cleaning and relevant pressure washing terms customers use, then make the cleaning method clear on the page.
What will a booked wash cost?
We need your market, services and budget before setting expectations. The weekly report shows actual costs instead of treating another advertiser's results as yours.
Can you get my business into Local Services Ads?
We confirm category and job-type availability first. Account approval depends on the required business, insurance and background checks.
When should I increase the budget?
Around the periods when your local customers book, with enough crew capacity to take the work. Spring and fall timing must fit your climate.
What is the management fee?
$750 a month per service area plus ad spend. One exterior cleaning company per service area, first come first served, while you are a client.
Explore the soft washing market details
What a soft washing click costs, and where it lands
- Cost per click
- $8 to $25 on competitive pressure washing terms in mid-size metros (thevalleymarketinggroup.com 2026); five pressure washing advertisers averaged $19.54 a click and $136 a lead at 14.4% click-to-lead, January to August 2026 (99calls.com); home improvement benchmark $8.33 a click, $90.92 a lead (localiq.com 2026)99calls.com, 2026
- Local Services Ads
- There is no soft washing category. You sign up under window cleaning and turn on pressure washing as a job type. Background checks and proof of insurance first. Leads averaged $41 (99calls, 2026).
- The searches we bid on
- pressure washing near me (165,000/mo, 2025), power washing near me (165,000/mo, 2025), house pressure washing near me (8,100/mo, 2025), soft washing near me (4,400/mo, 2025), soft wash pressure washing (2,900/mo, 2025), roof cleaning services near me (2,400/mo, 2025)marketkeep.com and question phrasing
- The modifiers that split the campaigns
- near me, cost, vs pressure washing, [city], roof, house