A fence click averages about $9. Spend it on searches that end in a fence.
VibeAds puts fence clicks at about $9.00, in a range of $3.50 to $20.00 (2026). At that price, every search term has to earn its place.
- Local Services Ads in Google's Fencing pro category
- Search split by material, gates and replacement
- Panel and DIY searches blocked
Two parts. Local Services Ads in Google's Fencing pro category, where you pay per lead instead of per click. Then Search, split by what the buyer typed: near me, cost per foot, privacy, gates, replacement. Searches from people buying materials, like fence panels, get blocked unless you sell them.
The Fencing pro listing, and how to get it
On Google, Fencing pro is a Local Services Ads category in its own right, and you pay only when a buyer contacts you. Google's U.S. screening for fencing can include a business and owner check, a business representative check, general liability insurance, and a state license where the law asks for one (Google, 2026).
One campaign per kind of search
We read the search terms each week in spring and block junk as it shows up.
- "Near me" and "free estimates": the town page and your service area
- "Cost" and "per foot": the price table by material and height
- "Privacy": wood and vinyl privacy runs
- "Gate" and "replacement": their own pages and bids
- "Panels": blocked, since that buyer is usually shopping for material
Real work you can check
Straight from Meta Ads Manager
A client account as Ads Manager shows it, not a mockup. Every screenshot we have is on the results page, uncropped.
See all the client results
What clients say
“Ty has been absolutely amazing! He's helped me out with everything from GoHighLevel and Facebook to building a custom app for my business. Since working with him, my business has been bringing in a ton of high-quality leads. I've worked with several different people in the past, but Ty is on a completely different level. He knows his stuff, gets things done, and actually delivers results. This dude is awesome! I highly recommend him to anyone looking to grow their business.”
A few things you might be wondering
Why do fence clicks cost more in a big city?
More companies chase the same searches. Andrew Ryan Marketing puts high-intent fence clicks at $5 to $15 in mid-tier markets and $15 to $40 in competitive metros. In a metro, the budget goes to the most direct searches first.
Do fence campaigns stop in winter?
Not fully. VibeAds rates December fence demand at 0.4 times an average month, against 1.4 in April and May (2026). Keep Local Services Ads on for repairs, cut Search to the core near-me terms, and raise bids in late winter.
Should gate work get its own budget?
Yes. A gate repair runs $100 to $400 (HomeAdvisor, 2026), far less than a new run of fence. A job that size cannot carry an install bid, so gate searches get a lower bid and a page of their own.
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Month to month, cancel anytime by email. Your ad accounts stay yours.
One fence installation company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
Explore the fence installation market details
What a fence installation click costs, and where it lands
- Cost per click
- $5 to $20 (Home and Home Improvement avg $8.33, WordStream Apr 2025 to Mar 2026; fencing-specific avg $9.00, $3.50 to $20, VibeAds 2026; ready to hire terms $5 to $15 in mid-tier markets, $15 to $40 in competitive metros, Andrew Ryan Marketing)wordstream.com and localiq.com, 2026
- Local Services Ads
- Fencing pro is its own category in Google's Local Services Ads, for companies that pass Google's screening. Home Service Direct, a marketing agency, estimates those leads at $20 to $45 and says more of them become jobs than search leads do (2026). It does not say how it got either figure.
- The searches we bid on
- fence installation near me, fence installation cost, fence installation company near me, fence companies near me, fence companies near me free estimates, fence companies in my area, fence contractors near me, fence contractors in my areaGoogle autocomplete
- The modifiers that split the campaigns
- cost, cost calculator, near me, free estimates, [city], privacy, panels, gate, per foot, replacement