At $11.79 a click, every paver search needs the right page.
Hardscaping had the highest click price and the lowest click-to-lead rate in 99calls' landscaping data (2026). Patios, walls and driveways each get a campaign and a page to match.
- Test "landscapers near me" in its own campaign
- Keep sealing jobs out of the patio budget
- Walls and driveways in campaigns of their own
Bid on searches that name the job and a place, like paver patio installers near me, with a campaign and a page for each job type. In 99calls' 2026 data, hardscaping clicks averaged $11.79 and 10.9% became leads, about one in nine. Local Services Ads has no paver category, so search carries the paid work.
Why sealing needs its own budget
At $108 a lead (99calls, 2026), the ad cost is about a tenth of a $1,000 clean-and-seal job, the low end in one Central Florida guide (Castle Clean and Seal, 2026), but around one percent of an $8,000 build. So sealing and repair get a small campaign of their own, or go to past clients by email and text. The hardscape budget stays on new builds.
Pavers and Local Services Ads
Google's list has no paver, masonry or concrete category. A firm that also designs and plants yards could qualify as a Landscaper, and one that mostly builds outdoor kitchens might fit General contractor. Google decides that at sign-up, by service and area, and those leads are for the listed trade, not patios. Without that overlap, paver work runs on search.
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Straight from Meta Ads Manager
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What clients say
“Ty has been absolutely amazing! He's helped me out with everything from GoHighLevel and Facebook to building a custom app for my business. Since working with him, my business has been bringing in a ton of high-quality leads. I've worked with several different people in the past, but Ty is on a completely different level. He knows his stuff, gets things done, and actually delivers results. This dude is awesome! I highly recommend him to anyone looking to grow their business.”
A few things you might be wondering
Should we bid on "landscapers near me"?
Test it in its own campaign. It was the biggest single source in 99calls' landscaping data, 516 leads at $54 each (2026). It also brings mowing calls, so the ad and landing page should say plainly that you build patios, walls and driveways.
What do paver clicks cost in a big metro?
More than the average. Clicks Geek says hardscaping clicks routinely clear $9 to $25 in competitive metros (2026). That is an agency estimate, so the real number comes from your account in the first weeks, weighed against what each job type sells for.
Do retaining walls belong in the patio campaign?
No. A wall is priced per square foot of face, $30 to $50 for concrete block in one guide (HomeAdvisor, 2026), and taller walls bring an engineer into the job. Give walls their own ad group, page and budget.
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Month to month, cancel anytime by email. Your ad accounts stay yours.
One hardscaping & paver installation company per service area, first come, first served, while you are a client.
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Explore the hardscaping & paver installation market details
What a hardscaping & paver installation click costs, and where it lands
- Cost per click
- $11.79 average for hardscaping keywords (99calls, Jan 2024 to Jul 2026); $9 to $25 in competitive metros (Clicks Geek, 2026); $8.33 Home and Home Improvement category (LocaliQ, 2026)99calls.com, 2026
- Local Services Ads
- Pavers, masonry and hardscape are absent from Google's list. Landscaper and General contractor are listed; where your work spans either, test that during sign-up where you operate, since leads come in as that category's own job types. A paver company can buy Google Search ads as it is.
- The searches we bid on
- hardscape contractors near me, paver installers near me, paver patio installers near me, landscapers near me (the largest single lead cluster in 99calls' data, 516 leads)99calls.com and clicksgeek.com
- The modifiers that split the campaigns
- cost, near me, design, [city], installers, companies