Pay for searches that end in a signed backyard.
Lead costs can sit $50 to $150 apart between services in one account (Valley Marketing Group, 2026). Give the big projects their own campaigns so the numbers stay honest.
- Split full yards, kitchens and walls into campaigns
- Keep "ideas" searches out of the paid budget
- Apply for Local Services Ads in winter
Buy the searches that name a project and a place, like backyard remodel companies near me, and give each project type its own campaign. Landscaping clicks averaged $8.42 in 99calls' data (2026). Local Services Ads covers some of the work under the Landscaper category, but full design-build projects belong in search.
One campaign per project type
Valley Marketing Group calls a single campaign for every service the biggest mistake landscapers make with Google Ads (2026), because the average hides the spread. A full backyard, an outdoor kitchen and a retaining wall each get their own keywords, budget and landing page. Then cheap wall leads cannot flatter the backyard campaign, and backyard costs cannot sink the wall one.
Where Local Services Ads fits
Landscaper is its own category, apart from Lawn care. Google's screening there can include checks on the business and the owner, liability insurance and, where the state requires one, a license. Approval took 2 to 10 weeks when NALP covered the program in 2020, so apply in winter.
Real work you can check
Straight from Meta Ads Manager
A client account as Ads Manager shows it, not a mockup. Every screenshot we have is on the results page, uncropped.
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What clients say
“Ty has been absolutely amazing! He's helped me out with everything from GoHighLevel and Facebook to building a custom app for my business. Since working with him, my business has been bringing in a ton of high-quality leads. I've worked with several different people in the past, but Ty is on a completely different level. He knows his stuff, gets things done, and actually delivers results. This dude is awesome! I highly recommend him to anyone looking to grow their business.”
A few things you might be wondering
Should "landscape design" get its own campaign?
Not at first. In 99calls' sample of 1,928 landscaping leads, landscape design was left out of the comparison because it produced only five (2026). Bid on the projects you build, and present design as the first step of each.
Are "backyard ideas" searches worth paying for?
Usually not. Phrases like "backyard ideas on a budget" come from people early in planning, which suits a free guide on your site more than a paid click. Keep the money on searches with a project and a place in them.
Is Local Services Ads enough for big projects?
Valley Marketing Group says no: it recommends search campaigns over Local Services Ads for high-ticket installation and design work (2026). Use Local Services Ads for the job types it lists, and let search carry the full backyards.
What does a click cost on these searches?
"Landscapers near me" averaged $8.14 a click in 99calls' data, and hardscaping terms $11.79, the highest group it measured (2026). Its yearly lead cost has swung widely, so set the budget from your own results after the first few weeks.
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Month to month, cancel anytime by email. Your ad accounts stay yours.
One landscape construction company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
Explore the landscape construction market details
What a landscape construction click costs, and where it lands
- Cost per click
- $8.14 ('landscapers near me') to $11.79 (hardscaping) in Jan to Jul 2026; landscaping search cost per click $8.76 in LocaliQ's Apr 2024 to Mar 2025 sample. Cost per lead: $54 blended across 1,928 landscaping leads, $108 for hardscaping (99calls, Jan to Jul 2026); $117.92 for landscaping search (LocaliQ, 2025)99calls.com and localiq.com, 2026
- Local Services Ads
- Landscaper is a category on Google's list, separate from Lawn care, and Google describes it as design, installation and upkeep of gardens and landscapes. Its screening can include background, insurance and license checks, so apply early.
- The searches we bid on
- landscape contractors near me, landscape contractors in my area, landscape designers near me, backyard remodel companies near me, hardscape companies near me, paver patio installers near meGoogle autocomplete
- The modifiers that split the campaigns
- cost, cost per square foot, ideas, ideas on a budget, near me, companies, installation, design, with fire pit, [city], ai (backyard remodel ai, landscape design ai)