Stop paying winter prices for a mowing customer.
The same click that is cheap in May costs a fortune in February. Your budget moves with the grass, not evenly all year.
- Show up first when someone needs a mow this weekend
- Spend the most in the weeks the season gets decided
- Stop burning budget in the months nobody mows
Google Ads for lawn care reaches homeowners searching for mowing, cleanup or aeration. We separate those services, adjust spending to your season and capacity, and measure the customers each campaign books.
Give each search the right page
A weekly mowing customer needs different information from someone pricing overseeding. We separate their campaigns and landing pages, showing your lot-size prices, coverage and booking options. Local Services Ads is considered after eligibility and current screening requirements are checked.
Spend when there is room on the schedule
The budget follows your climate, spring signups and fall services. As routes fill, we adjust spending to avoid buying work you cannot serve. Reporting separates services and shows which clicks become inquiries, bookings and useful additions to the route.
What clients say
“I highly recommend To The Max Media. He did an excellent job redesigning my website and rebranding my business, and I'm very happy with how everything turned out. He's also managing our advertising, and we're already seeing great traction and positive results.”
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Initial 90-day term, then month to month. Your ad accounts stay yours.
One lawn care company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
A few things you might be wondering
What does a Google Ads lawn care lead cost?
Lead costs change with the market, season and landing page. We report your actual cost per lead and booked customer by service.
Should lawn care Google Ads run all year?
The schedule depends on your climate and services. Warm-season mowing and fall cleanup may justify spending when a colder market is quiet.
Can a mowing company get the Google Guaranteed badge?
We confirm current Local Services Ads eligibility and verification requirements for your business. The plan does not assume approval or a particular badge.
Why split mowing and overseeding into separate campaigns?
They involve different job values, prices and booking decisions. Separate campaigns make it easier to see which service earns its advertising budget.
What does Google Ads management cost for lawn care?
Management is $750 a month per service area, plus ad spend paid directly to the platform. One lawn care company per area while you are a client.
Explore the lawn care market details
What a lawn care click costs, and where it lands
- Cost per click
- $4.67 (lawn care, Evergrow 2025 benchmark) to $9.19 (lawn care and mowing, 99calls 2024 to Jul 2026); cost per lead $84.24 (Evergrow 2025) vs $51 on 512 lawn-care leads at 18.1% click-to-lead (99calls)evergrowmarketing.com and 99calls.com, 2026
- Local Services Ads
- Lawn care has its own category. Leads run $10 to $40, the cheapest in the program (SkillMammoth, 2026). The gate is paperwork. Insurance, licenses, and usually a pesticide license even for mow only.
- The searches we bid on
- lawn care near me, lawn care services near me, lawn mowing service near me, lawn care services, lawn mowing servicesGoogle autocomplete
- The modifiers that split the campaigns
- near me, cost, services, [city], landscaping