Stop buying clicks from people who plan to wash the roof themselves.
Your ads run only on the searches that end in a booked roof wash, in the towns you actually drive to.
- Show up the night an insurance letter lands on the counter
- Get the homeowner who wants it done, not done himself
- Pay when the phone rings, not when somebody clicks
Roof cleaning Google Ads should reach people hiring a cleaner, with ads and pages specific to their roof. We separate service enquiries from equipment shopping and report the cost of roofs actually booked.
Advertise the clean, not a replacement
Use roof cleaning, moss removal and relevant soft wash searches. Asphalt, tile and metal need matching proof and prices, while a notice-related enquiry needs a page that explains the service and documentation you provide.
Watch what the search budget buys
Review equipment, brush, solution and product searches to exclude poor-fit traffic. Check Local Services eligibility separately, prepare for the local booking season and compare enquiries with booked roofs in the weekly report.
What clients say
“I highly recommend To The Max Media. He did an excellent job redesigning my website and rebranding my business, and I'm very happy with how everything turned out. He's also managing our advertising, and we're already seeing great traction and positive results.”
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Initial 90-day term, then month to month. Your ad accounts stay yours.
One roof cleaning company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
A few things you might be wondering
What will a Google roof cleaning lead cost?
That depends on your market and services. Broad cleaning or roofing benchmarks are context; your report measures the actual cost of booked roof cleans.
Why separate cleaning from replacement searches?
They describe different work and different customers. An ad for cleaning should lead to cleaning prices and proof, not a roofing replacement page.
Can my roof company use Local Services Ads?
We confirm the appropriate cleaning category, rooftop job type and screening requirements before promising access or a launch date.
Which searches should be excluded?
Review equipment and product-shopping terms that spend without producing suitable enquiries. Build exclusions from the actual searches reaching your campaigns.
What is the Google Ads management fee?
$750 a month per service area plus spend. One roof cleaning company per service area, first come first served, while you are a client.
Explore the roof cleaning market details
What a roof cleaning click costs, and where it lands
- Cost per click
- $8 to $25 on pressure-washing-type keywords in mid-size markets (thevalleymarketinggroup.com 2026); Window Cleaning benchmark $9.12 a click, $66.69 a lead, 13.58% conversion; Roofing and Gutters $10.70 a click, $228.15 a lead (localiq.com, April 2024 to March 2025)localiq.com, 2025
- Local Services Ads
- There is no roof cleaning category. You apply under window cleaning and pick the rooftop and skylight job, the same slot pressure washers use. A lead there cost them about $44 (speedmobi, 2026).
- The searches we bid on
- roof cleaning near me, roof cleaning services near me, roof moss removal near me, soft wash roof cleaning near meGoogle autocomplete and note that 'roof cleaning' autocomplete is heavily do it yourself
- The modifiers that split the campaigns
- cost, soft wash, near me, services, moss removal, [city] (autocomplete surfaced 'soft wash roof cleaning naples fl')