Your buyers may type "outdoor lighting," not "landscape lighting."
An agency that runs these campaigns found its target keyword was outdoor lighting, not landscape lighting (Evergrow, 2025). Test both, and let the booked visits decide.
- Block kit, Costco and Home Depot searches
- Keep the budget modest, since volume is low
- Weight the budget toward spring and summer
In Evergrow's 2025 benchmarks, landscape lighting clicks averaged $4.39 and leads $77.39, with about 3.7% of clicks becoming leads. Volume was low. So the campaign stays small and tight: installer searches, "outdoor lighting" phrasing, kits and big box stores blocked, and the most spend in the spring and summer install months.
Search terms that end in a kit
Google's suggestions for landscape lighting included Costco, Home Depot, kits, transformer and wire in September 2026, so part of that traffic wants to do it alone. Those words go on the negative list. Keep phrases that name the job, such as "low voltage lighting installers near me".
No lighting slot in Local Services Ads
Google's Local Services Ads list has no landscape or outdoor lighting category. It does list Landscaper and Electrician (Google, checked November 2026). A crew that also does landscaping or electrical work can find out at sign-up whether it qualifies locally, and those leads would be for that work rather than lighting. Otherwise, search ads carry the work.
Real work you can check
Straight from Meta Ads Manager
A client account as Ads Manager shows it, not a mockup. Every screenshot we have is on the results page, uncropped.
See all the client results
What clients say
“Ty has been absolutely amazing! He's helped me out with everything from GoHighLevel and Facebook to building a custom app for my business. Since working with him, my business has been bringing in a ton of high-quality leads. I've worked with several different people in the past, but Ty is on a completely different level. He knows his stuff, gets things done, and actually delivers results. This dude is awesome! I highly recommend him to anyone looking to grow their business.”
A few things you might be wondering
Which months should a lighting campaign spend most?
Spring through summer, when installs peak. For landscaping as a whole, search leads were cheapest from April to June, at a median of $56 to $59, and dearest in January, at $64 (99calls, 2026). Lighting installs peak in the same months.
Should the ad text mention the design visit fee?
If you charge one, yes. For scale, LawnStarter puts a landscape designer at $200 to $500 on average (2026). A fee named in the ad saves you paying for clicks from people expecting a free quote, and the people who still click know what the visit costs.
How big should a lighting search budget be?
Start modest and grow it only on evidence. With few searches to buy, extra budget mostly reaches broader, weaker terms. Judge it on evening visits booked, and raise it when those visits turn into designs.
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Month to month, cancel anytime by email. Your ad accounts stay yours.
One outdoor lighting company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
Explore the outdoor lighting market details
What a outdoor lighting click costs, and where it lands
- Cost per click
- $4.31 to $11.79 by landscaping service, average $8.42 across 1,928 landscaping leads (99calls 2024 to 2026); Home & Home Improvement search average $8.33 cost per click, $90.92 cost per lead (localiq.com, June 2026); landscaping search cost per lead ran about $46 (2024), about $81 (2025), about $61 (2026 through July)99calls.com, 2026
- Local Services Ads
- Outdoor and landscape lighting are not Local Services Ads categories. Electrician and Landscaper are listed; if you hold an electrical license or build landscapes, start Google's sign-up for your market and see whether one fits, expecting leads for that category's work. Any lighting company can still run Google Search ads.
- The searches we bid on
- landscape lighting near me, landscape lighting companies near me, landscape lighting installers near me, outdoor lighting company near me, outdoor lighting installers near me, low voltage lighting installers near me, landscape lighting repair near me, landscape lighting installation companies near meGoogle autocomplete
- The modifiers that split the campaigns
- cost, prices, installation, installers, company, near me, low voltage, transformer, kits (Costco, Home Depot: do it yourself intent), design, repair, reviews, [city]