Sell landscape lighting to people who were not shopping for it.
Your lit yards run in front of the whole town all winter, because nobody wants landscape lighting until they see it.
- Fill the spring calendar while the yards are still bare
- Get the second phase from the yards you already lit
- Bring past customers back for holiday lights
Facebook ads for outdoor lighting show homeowners the transformation after dark. We use your real reveal videos and a clear consultation offer, then measure the appointments booked within the neighborhoods you serve.
Lead with the lights coming on
A short clip of the same property dark and lit gives the homeowner something concrete to imagine. Your own projects supply the footage. The ad explains the consultation and sends interested visitors to night examples, price guidance and a clear booking option.
Follow the project and the season
Campaigns can introduce lighting to local homeowners, revisit interested viewers and promote relevant expansions to past customers. Spring projects, summer entertaining and holiday work have different messages. Weekly reporting shows booked consultations and their cost, with spending adjusted to the work you can take.
What clients say
“I highly recommend To The Max Media. He did an excellent job redesigning my website and rebranding my business, and I'm very happy with how everything turned out. He's also managing our advertising, and we're already seeing great traction and positive results.”
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Initial 90-day term, then month to month. Your ad accounts stay yours.
One outdoor lighting company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
A few things you might be wondering
Do Facebook ads work for landscape lighting?
They can introduce a visual service through real night reveals. We measure booked consultations and compare the results with the Google plan.
Who should a lighting company target on Facebook?
Homeowners in the neighborhoods you serve, interested viewers and past customers with relevant expansion needs. The message should match the work and budget you offer.
What should the lighting ad offer?
A design consultation or night demonstration with clear terms. Explain what the visit includes and whether there is a fee before the homeowner books.
When should lighting Facebook ads run?
Match campaigns to your local installation season, summer projects and any holiday work you offer. Maintenance messages can serve existing customers when installation demand is quiet.
What do you charge to run Meta ads for outdoor lighting?
Management is $750 a month per service area, plus ad spend paid directly to the platform. One outdoor lighting company per area while you are a client.
Explore the outdoor lighting market details
The outdoor lighting ad that works, and what it costs
- The creative
- The same shot of the same house, lights off then lights on. Put the reveal in the opening moment, film it tall for phones, and offer a free evening walkthrough. A drone at dusk covers a whole property.
- Cost per lead to expect
- $41.26 Home & Home Improvement lead-gen cost per lead (cost per click $2.23, conv 5.22%) per LocaliQ Oct 2025; landscaping Meta leads $20 to $50 (watsonco.marketing, 2026); one landscape lighting startup hit $15 per Facebook message over 6 months, 100 messages (halsteadmedia.com, 2019)localiq.com, 2025
- When to run it
- Spring through summer: the largest franchise calls spring 'the perfect time' for landscape/architectural installs and summer 'peak season for outdoor living'; Google Ads landscaping cost per lead is cheapest April to June ($56 to $59 median, 99calls 2026). Shoulder: Fall. Plant growth has slowed, so an install disturbs the yard least, suppliers discount fixtures, and talk turns to holiday lights.
What the ad has to answer before they click
The objections homeowners raise in this trade, each one a line of copy in the ad or the landing page.
- I can buy a kit at Home Depot for a fraction of this
- Will it look like a runway with lights lined up down the path
- What is this going to do to my power bill
- Bulbs burn out and then I am chasing somebody to come fix them
- Do I really need to pay somebody to design it
- Will these fixtures corrode after a couple of winters
- I am not selling the house, so what am I actually getting