Sell the evening on the patio, not the resale value.
Only 15% of renovating homeowners name resale as a reason, while 25% want room for more people (Houzz, 2026). So the ad shows friends outside after dark.
- Put the lights-on moment in the first seconds
- Film the yard tall for phones, and from a drone at dusk
- Time flights to spring, July 4th, Halloween and December
A lighting ad on Facebook is a reveal: the same yard, dark then lit, inside the first few seconds, filmed tall for phones. The message is evenings and hosting, which is what renovating homeowners say they want. The offer is a free evening design visit, and the copy deals with the worries before the click: glare, the runway look and a kit price.
The reveal, and the people in it
Two thirds of renovated outdoor lounge areas include lighting (Houzz, 2026). So the strongest frame is a patio in use: the lights come on and the table stays full. A drone shot at dusk covers a whole property at once (Savant Marketing). Keep the reveal at the start, before a thumb moves on.
Answer the runway worry on screen
Glare and too much light are frequent design complaints, and fixtures set too close together make a runway, as one post on the NALP blog puts it. Show soft, spaced light in the ad, and say in the copy that each design is drawn for the yard, not a row of stakes from a box.
Real work you can check
Straight from Meta Ads Manager
A client account as Ads Manager shows it, not a mockup. Every screenshot we have is on the results page, uncropped.
See all the client results
What clients say
“Ty has been absolutely amazing! He's helped me out with everything from GoHighLevel and Facebook to building a custom app for my business. Since working with him, my business has been bringing in a ton of high-quality leads. I've worked with several different people in the past, but Ty is on a completely different level. He knows his stuff, gets things done, and actually delivers results. This dude is awesome! I highly recommend him to anyone looking to grow their business.”
A few things you might be wondering
Which weeks deserve the lighting budget?
Before the times people spend outside: spring, the run-up to July 4th, Halloween and the holidays, per one agency's playbook for this trade (Savant Marketing). Spring and summer are the main install months, so most of the budget sits there.
Should past customers see the ads?
Yes, with a different offer: fixtures for the dark corners they skipped, or a smart control upgrade. Guides price an added fixture at $120 to $300 (Angi, 2026), a small yes for someone who already likes the result.
What about people who would rather buy a kit?
Show the difference instead of arguing it: even light, buried wire, fixtures aimed at the trees and the house. A kit buyer who sees that is comparing two products, and the ad can say what yours includes.
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Month to month, cancel anytime by email. Your ad accounts stay yours.
One outdoor lighting company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
Explore the outdoor lighting market details
The outdoor lighting ad that works, and what it costs
- The creative
- The same shot of the same house, lights off then lights on. Put the reveal in the opening moment, film it tall for phones, and offer a free evening walkthrough. A drone at dusk covers a whole property.
- Published cost per lead
- $41.26 Home & Home Improvement lead-gen cost per lead (cost per click $2.23, conv 5.22%) per LocaliQ Oct 2025; landscaping Meta leads $20 to $50 (watsonco.marketing, 2026)localiq.com, 2025
- When to run it
- Spring through summer: one national lighting franchise calls spring 'the perfect time' for landscape/architectural installs and summer 'peak season for outdoor living'; Google Ads landscaping cost per lead is cheapest April to June ($56 to $59 median, 99calls 2026). Shoulder: Fall. Plant growth has slowed, so an install disturbs the yard least, suppliers discount fixtures, and talk turns to holiday lights.
What the ad has to answer before they click
The objections homeowners raise in this trade, each one a line of copy in the ad or the landing page.
- I can buy a kit at Home Depot for a fraction of this
- Will it look like a runway with lights lined up down the path
- What is this going to do to my power bill
- Bulbs burn out and then I am chasing somebody to come fix them
- Do I really need to pay somebody to design it
- Will these fixtures corrode after a couple of winters
- I am not selling the house, so what am I actually getting