The install is the start. Upkeep, add-ons and holiday work come after it.
Every lighting system needs upkeep: lenses cloud, plants grow over fixtures, wire works loose. The plan sells the design first, then the years after it.
- Search first, for homeowners already asking the price
- The night reveal next, for the ones who never thought of it
- A maintenance plan offered on every finished job
The order for a lighting company: Google first, because people search with the job and the price already in mind. Facebook second, to show a lit yard to people who had not pictured one. Then the yards you already lit, which need regular upkeep and often more fixtures. Spring and summer carry installs; fall and winter fill with service.
Where each season's work comes from
Spring and summer carry the installs, as new patios, pools and planting go in. Fall is the gentlest time to dig, with plant growth slow, and suppliers discount fixtures. Winter brings holiday takedown, repairs, smart control upgrades and older systems moving to LED. Each season gets its own message and its own offer.
The yards you already lit
Every system needs care: cleaning lenses, re-aiming fixtures, trimming plants back and reburying wire. A yearly plan costs the homeowner $100 to $300 (Angi, 2026). A customer on a plan is the first call when they want more of the yard lit, and for holiday lights, if you sell them.
Real work you can check
Websites we built
Swipe
Straight from Meta Ads Manager
A client account as Ads Manager shows it, not a mockup. Every screenshot we have is on the results page, uncropped.
See all the client resultsWhat clients say
“Ty has been absolutely amazing! He's helped me out with everything from GoHighLevel and Facebook to building a custom app for my business. Since working with him, my business has been bringing in a ton of high-quality leads. I've worked with several different people in the past, but Ty is on a completely different level. He knows his stuff, gets things done, and actually delivers results. This dude is awesome! I highly recommend him to anyone looking to grow their business.”
A few things you might be wondering
Should a lighting company sell holiday lights too?
Many do. Holiday work averaged $1,809 a project across the reporting owners of one national lighting franchise in its 2024 fiscal year (Franchise Chatter, 2025). It fills the slow months and is sold to the same homeowners who already trust your crew on their property.
How does one install turn into repeat work?
Offer the maintenance plan before the crew leaves and book the first visit. Then send a fall note about holiday lights and a spring note about lighting the rest of the garden. Each one is about their own yard, so it reads as service, not a pitch.
Does commercial work belong in the plan?
As a smaller line. Commercial work made up 6% of one national lighting franchise's sales in its 2024 fiscal year, against 73% residential (Franchise Chatter, 2025). Storefronts and hotels buy differently, so give them a page of their own before a budget of their own.
See what fits your business.
One outdoor lighting company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
Explore the outdoor lighting market details
The outdoor lighting year, and where the money is
Researched, not guessed. Every line names where it came from.
- Peak
- Spring and summer, when new patios, pools and planting go in and people start living outside after dark. Fall stays busy as the work shifts to holiday lights.outdoorlightingfranchise.com
- Shoulder
- Fall. Plant growth has slowed, so an install disturbs the yard least, suppliers discount fixtures, and talk turns to holiday lights.
- Quiet
- January and February in cold country. Filled with holiday takedown, maintenance visits, smart control upgrades and turning seasonal lights permanent.
- What triggers a call
- New landscaping just went in; A new pool or patio nobody can see at night; A dark yard that feels unsafe; House about to go on the market; Holidays coming; Old halogen system dying one bulb at a time; A new smart home setup
- Typical residential job
- A whole yard lit from scratch runs $2,000 to $6,000. Repair work, a dead bulb or a failed transformer, runs $20 to $600.angi.com, 2026
- Commercial
- A small retail storefront runs $4,000 to $7,000, and hotels and campuses climb well past that (gslightled, 2025).
- Comes back
- Every system needs a visit. Lenses cloud over, plants swallow fixtures, old halogen lamps burn out within the year. That is a maintenance plan, then a repair, then more fixtures, then holiday lights on the same house.
Google first for outdoor lighting. Here is why.
- First channel
- Google first. Somebody sees a neighbor's yard lit up, gets home, and types landscape lighting near me into their phone. They already want it and are shopping for a price. Meta comes in behind that, showing what your work looks like after dark, before spring and at the holidays.
- Second channel
- Facebook and Instagram. Search finds the people already shopping for lighting. Social puts a night reveal in front of homeowners who never thought to look, before spring and before the holidays.