Facebook Ads for Outdoor Lighting Companies (2026)
You should have the website right first.
TL;DR: Outdoor lighting is the most visually-driven trade in exterior services. NIGHT photo galleries are the conversion + ranking driver — day photos prove install quality, night photos prove design value. Cold CPL $40–$100; retargeting $20–$50. Free design preview offers convert 2–3x better than free estimate offers.
Performance benchmarks
| Metric | Range |
|---|---|
| Cold CPL | $40–$100 |
| Retargeting CPL | $20–$50 |
| Lead-to-consultation | 35–55% |
| Close rate | 25–40% |
| Avg residential install | $3k–$12k |
| Avg high-end project | $15k–$50k+ |
| Typical monthly spend | $1,500–$4,500 |
| ROAS | 8–18x |
The 3 campaign types
Retargeting
Site visitors. Night-photo gallery + free design preview offer.
Lookalike from customer list
1% lookalike from closed customers. Best with 100+ customers in seed.
Cold prospecting
Geo-targeted HNW homeowners. Night-photo gallery carousel.
Creative strategy
- Night-photo gallery carousel — highest performing
- Day-to-night transformation video — high stop-power
- Smart-lighting demo video for premium positioning
Offer strategy
"Free design preview" beats "free estimate" 2–3x. Outdoor lighting is a design service first — lead with the design value.
Want Facebook ads run by an agency that ships your Stage 1 website first? /website-design. Book a strategy call.
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