Eight ways to type "near me," and one map to win.
Google suggests installers, companies, repair and low voltage, all followed by near me. Those searches are won on the map, with a profile full of night photos and a page for each service.
- A repair page for the repair near me searches
- Town pages only where you have lit yards to show
- A plain answer to how low voltage lighting is wired
Landscape lighting SEO starts with the map, because the top searches end in "near me". Then come the pages: one for repair, one for low voltage systems, one per town with real night photos, and a cost page with your numbers. The competition is a franchise with a large ad budget, landscapers who added lighting, electricians and kit sellers.
A franchise with a $55,000 ad floor
One national lighting franchise requires each territory to spend at least $55,000 a year on local advertising (Franchise Chatter, 2025). Landscapers and irrigation crews sell lighting through dealer programs. Electricians hold a Local Services Ads category of their own. Big box kits show up in the suggestions. Organic pages are where a local designer can stand out without matching that spend.
Questions worth a page each
People ask how landscape lighting works, how it is wired and whether it is bad for plants. Each deserves a short, honest page written by someone who installs it, with photos of your own wire runs and fixtures. Those pages answer a curious homeowner and give the profile something useful to link to.
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A client account as Ads Manager shows it, not a mockup. Every screenshot we have is on the results page, uncropped.
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“Ty has been absolutely amazing! He's helped me out with everything from GoHighLevel and Facebook to building a custom app for my business. Since working with him, my business has been bringing in a ton of high-quality leads. I've worked with several different people in the past, but Ty is on a completely different level. He knows his stuff, gets things done, and actually delivers results. This dude is awesome! I highly recommend him to anyone looking to grow their business.”
A few things you might be wondering
Does a lighting company need a repair page?
Yes. "Landscape lighting repair near me" is one of the common searches, and a repair customer can become a design customer. List what you fix, from bulbs to transformers, and say whether you service systems you did not install.
Should a lighting company build a page for every town?
Only for towns with finished work to show. Three lit yards from that town make a page worth reading. A page with a swapped town name and no photos helps nobody.
Landscape lighting or outdoor lighting on the profile?
Both, as separate services, and both phrases on the site. Google suggests each: "landscape lighting near me" and "outdoor lighting company near me". A homeowner may use either, and the profile should match.
See what fits your business.
One outdoor lighting company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
Explore the outdoor lighting market details
What people type when they need outdoor lighting
Head terms first, then the words that get added to them, then the questions. Each one is a page or a section. Source: Google autocomplete.
- landscape lighting near me
- landscape lighting companies near me
- landscape lighting installers near me
- outdoor lighting company near me
- outdoor lighting installers near me
- low voltage lighting installers near me
- landscape lighting repair near me
- landscape lighting installation companies near me
- how much does landscape lighting cost
- how much does landscape lighting cost to install
- how much is low voltage lighting installation
- how much is professional landscape lighting
- how much does permanent outdoor lighting cost
- is landscape lighting worth it
- why is landscape lighting so expensive
- is landscape lighting bad for plants
- how does landscape lighting work
- how is landscape lighting wired
Who you are ranking against
- The field
- The national lighting franchise, bound by contract to spend heavily on local advertising. Landscapers and irrigation crews who bolted lighting onto the list. Electricians, who have their own Electrician category in Local Services Ads. Angi and Yelp, in the same results. And the kit aisle at Costco and Home Depot.