Google Ads for Fence Installation Companies (2026)
You should have the website right first.
TL;DR: Fence installation has $5k–$30k+ residential ticket sizes that justify higher CPL. LSAs deliver $35–$80 CPL with 30–45% close rates. Material-specific Search campaigns (wood, vinyl, aluminum) outperform generic 2–3x because buyers research materials before contractors.
LSA benchmarks for fence installation
| Metric | Range |
|---|---|
| CPL | $35–$80 |
| Lead-to-quote | 60–75% |
| Close rate | 30–45% |
| Avg residential ticket | $5k–$15k |
| Avg commercial ticket | $10k–$50k+ |
| Typical monthly spend | $1,500–$4,000 |
| ROAS | 12–25x |
Channel mix
- LSAs: "fence installation [city]," "fence company [city]"
- Search: Material-specific ("wood fence installation [city]," "vinyl fence [city]"), commercial intent, brand defense
- PMax: Retargeting after 60+ days
Budget by stage
- $250k–$600k: $1,500–$3,000/mo
- $600k–$1.5M: $3,000–$5,500/mo
- $1.5M+: $5,500–$10,000/mo
Negative keywords
"diy," "rental," "tools," "for sale," "wholesale," "rentals," "lumber," competitor brands.
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