A new dog. A pool. A move. A storm. Each one gets its own ad.
Pet and child safety is the top reason people give for a new fence (Arcsite, 2025). So the ad names the reason first and the material second.
- Your own yards, not stock photos
- Shown on the streets around your latest jobs
- Spring planning ads, fall ads with shorter waits
Facebook sells a fence by the reason behind it. We build one ad for each: the dog that gets out, the pool that needs a barrier, the new house with an open yard, the section a storm knocked flat. Each uses your own photos and runs on the streets near your recent jobs, where neighbors have already seen the work.
Four reasons, four ads
Shoot each one on a real job. A phone clip of the old fence coming out is enough to start.
- The dog or the toddler: the gate closing and latching behind them
- The pool: barrier height and a self-latching gate, with your local rule linked
- The move: an open back yard, then the same yard closed in
- The storm: the downed section, then the new run, shown only after a storm hits
The doubts the ad has to settle
Spring buyers worry the crew will not show, so give a real start window. HOA buyers need the style approved, so say if you send the drawing to the board. Buyers holding a store quote want to see your own crew and your warranty. In fall the message turns to shorter waits, and lower prices if you offer them (Andrew Ryan Marketing).
Real work you can check
Straight from Meta Ads Manager
A client account as Ads Manager shows it, not a mockup. Every screenshot we have is on the results page, uncropped.
See all the client results
What clients say
“Ty has been absolutely amazing! He's helped me out with everything from GoHighLevel and Facebook to building a custom app for my business. Since working with him, my business has been bringing in a ton of high-quality leads. I've worked with several different people in the past, but Ty is on a completely different level. He knows his stuff, gets things done, and actually delivers results. This dude is awesome! I highly recommend him to anyone looking to grow their business.”
A few things you might be wondering
Who should see a fence ad?
Homeowners near the jobs you just finished. Andrew Ryan Marketing suggests aiming ads at subdivisions with a recent visible project, and a fence is visible from the street. Site visitors who did not call get a second look too.
Should a storm ad run all year?
No. A storm is a trigger, not a season. Run the ad during and after severe weather in your area, with photos of storm repairs you have done, and pause it when the calls stop.
Should the ad promise free estimates?
If you give them, yes. "Fence companies near me free estimates" is one of Google's top suggestions for fence searches (observed 2026-09-04), so it is a phrase buyers use. If you charge, say what the fee covers.
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Month to month, cancel anytime by email. Your ad accounts stay yours.
One fence installation company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
Explore the fence installation market details
The fence installation ad that works, and what it costs
- The creative
- Before and after of a real yard, the sagging old fence and the new line. Then the reason people call: a dog that stays in, a pool gate that latches itself, a fence back up after a storm. Your jobs, not stock photos.
- Published cost per lead
- $15 to $35 (Home Service Direct May 2026, an agency's estimate with no method given); about $23 average (Andrew Ryan citing Service Allies)homeservicedirect.net and andrewryanmarketing.com, 2026
- When to run it
- March to June (VibeAds 2026: April to June is peak demand; Valley Marketing 2026: March to May). Shoulder: September to November is a second run at it, weather still good and the calendar open. In hot climates it is midsummer that goes quiet instead.
What the ad has to answer before they click
The objections homeowners raise in this trade, each one a line of copy in the ad or the landing page.
- The other quote was cheaper per foot
- Home Depot said they could install it, why not just use them
- I do not know where my property line actually runs
- Do I need a permit, and do you pull it or do I
- The homeowners association has to approve the style first
- How long before this needs staining or starts leaning
- I hear lumber prices are all over the place right now
- It is spring, are you actually going to show up when you say