Sell the fence before the new pool gets filled.
A fence gets bought because something changed. A new pool, a new dog, a move. Your finished yards show up while it is fresh.
- Reach the pool owner who cannot fill it yet
- Show the yard you finished down the street
- Get in front of the family that just moved in
We create Facebook and Instagram ads around why someone needs a fence: privacy, pets, a pool, a move or damage. Your real installations support each message, with follow-up toward a booked estimate.
Show the job in context
A secure gate, a private yard or an old fence replaced gives the ad a clear purpose. We use photos and clips from your work, matching the message to the material and service you want to sell.
Let the first enquiry start a conversation
The form asks material and approximate footage so the response is relevant. Follow-up covers the next decision, and budgets reflect local demand and availability. Any scheduling or price offer must match what you can deliver.
What clients say
“I highly recommend To The Max Media. He did an excellent job redesigning my website and rebranding my business, and I'm very happy with how everything turned out. He's also managing our advertising, and we're already seeing great traction and positive results.”
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Initial 90-day term, then month to month. Your ad accounts stay yours.
One fence installation company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
A few things you might be wondering
What should we show in a fence ad?
Your finished yard, the gate working, installation progress or a damaged fence replaced. Use real jobs and connect each image to the homeowner’s reason for buying.
Can we run different ads for pools and pets?
Yes. Each message should lead to the relevant service information. Pool-code statements are checked locally rather than treated as universal rules.
How do you measure success?
By booked estimates and resulting jobs alongside enquiry costs. We do not judge a planning lead solely on whether it books immediately.
What does Meta management cost?
$750 a month per service area plus ad spend, paid direct. One fence company per area, first come first served, while you are a client.
Explore the fence installation market details
The fence installation ad that works, and what it costs
- The creative
- Before and after of a real yard, the sagging old fence and the new line. Then the reason people call: a dog that stays in, a pool gate that latches itself, a fence back up after a storm. Your jobs, not stock photos.
- Cost per lead to expect
- $15 to $35 (Home Service Direct May 2026); about $23 average (Andrew Ryan citing Service Allies); close 8 to 15% immediate, 18 to 28% with a 90-day nurturehomeservicedirect.net and andrewryanmarketing.com, 2026
- When to run it
- March to June (VibeAds 2026: April to June is peak demand; Valley Marketing 2026: March to May). Shoulder: September to November is a second run at it, weather still good and the calendar open. In hot climates it is midsummer that goes quiet instead.
What the ad has to answer before they click
The objections homeowners raise in this trade, each one a line of copy in the ad or the landing page.
- The other quote was cheaper per foot
- Home Depot said they could install it, why not just use them
- I do not know where my property line actually runs
- Do I need a permit, and do you pull it or do I
- The homeowners association has to approve the style first
- How long before this needs staining or starts leaning
- I hear lumber prices are all over the place right now
- It is spring, are you actually going to show up when you say