Every fence you build faces a street. The plan puts that to work.
One fence marketing agency puts the close rate on referred buyers at 50 to 65%, and on calls from yard signs at 40 to 55% (Home Service Direct, 2026). So the plan starts with the yards you have already fenced.
- A sign, a review ask and a referral ask on every job
- A priced page for each material before any ad runs
- A calendar set by the dig season
A fence plan has an order. First, the jobs you finish: a yard sign, a review request and a referral ask on every one. Next, a page for each material with your price per foot. Then Google, where buyers look for a fence company. Facebook comes last, aimed at the streets around your recent work.
Why the finished job comes first
A fence stays in plain view for decades. Cedar lasts 20 to 25 years with care and redwood 25 to 30 (Fence Advisors, 2026), so one yard rarely buys twice, and the plan looks for the next sale on the same street. Ask each customer for a review that names the material and the town, and leave the sign up as long as they allow.
A year in four parts
Fence work follows the ground. Spring is the dig season, fall is the second run, and frozen ground stops installs where winters are hard.
- January to March: book spring estimates, finish pages and reviews
- April to June: Google at full budget, crews on installs
- September to November: the second run, sold on shorter waits
- December: repairs, staining and next spring's bookings
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“Ty has been absolutely amazing! He's helped me out with everything from GoHighLevel and Facebook to building a custom app for my business. Since working with him, my business has been bringing in a ton of high-quality leads. I've worked with several different people in the past, but Ty is on a completely different level. He knows his stuff, gets things done, and actually delivers results. This dude is awesome! I highly recommend him to anyone looking to grow their business.”
A few things you might be wondering
How much should a fence company put into ads?
Valley Marketing Group suggests $1,000 to $1,500 a month to start in a city under 150,000 people, $2,000 to $3,500 in a mid-size metro and $3,500 to $6,000 in a large one (2026). That is the ad spend itself, paid to Google or Meta.
Does staining belong in the plan?
For wood, yes. Fence Advisors gives a pressure-treated pine fence 15 to 20 years with upkeep and 8 to 12 without (2026). That gap is the case for offering past customers a stain every few years. HomeAdvisor's average fence staining job is $1,700 (2026).
What gets cut first when spring is full?
The Search budget, not the follow-up. When the crew is booked out, lower bids and keep collecting estimates for later dates. Valley Marketing Group gives the same advice for winter: drop spend to a base level and retarget people who got a quote but did not sign (2026).
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The fence installation year, and where the money is
Researched, not guessed. Every line names where it came from.
- Peak
- March to June, then a second run from September to November. Spring is when the ground has thawed enough to dig post holes, and in hot states buyers wait out the summer and book the fall.getvibeads.com and thevalleymarketinggroup.com
- Shoulder
- September to November is a second run at it, weather still good and the calendar open. In hot climates it is midsummer that goes quiet instead.
- Quiet
- December through February. Where the ground freezes, nobody plans a yard. Fill it with repairs, staining, and spring jobs booked early at off-season prices.
- What triggers a call
- A new dog, or a toddler who now gets out the back door; A pool going in, and the gate an inspector will check; Just moved in, back yard wide open; A storm took a section down; A letter from the homeowners association; A dispute with a neighbor, or just wanting the yard private
- Typical residential job
- A new fence for a normal yard runs $1,860 to $4,833, more on a long privacy run. Repairs, a leaning post or a dragging gate, run $304 to $948.homeadvisor.com and ergeon.com, 2026
- Commercial
- Chain link built to commercial spec runs about $75 a foot, nearly double the residential build (Ergeon, 2026).
- Comes back
- A new fence is not due for replacement for well over a decade. What comes back is repair work, a leaning post or a dropped gate, plus staining wood every few years. Then referrals, which close better than any lead you buy.
Google first for fence installation. Here is why.
- First channel
- Google first. A panel rots through or a gate quits latching, and that night somebody types fence companies near me into their phone and calls the first name they see. Meta comes later, for the pool owner and the recent mover who are not looking for you yet.
- Second channel
- Facebook and Instagram reach people who have not started searching yet: a new pool, a new dog, storm damage, a quiet fall to fill. Cheaper leads, slower to close, so it fills in around Google.