Google Ads for Window Cleaning Companies (2026)
You should have the website right first.
TL;DR: Google Ads is the most efficient paid channel for window cleaning. LSAs deliver $20–$50 CPL in most US markets. Spring cleaning demand (March–May) drives peak booking economics, with subscription conversion (60–70% of new residential customers) making LTV math compelling.
LSA benchmarks for window cleaning
| Metric | Range |
|---|---|
| CPL | $20–$50 |
| Lead-to-quote | 65–80% |
| Close rate | 35–50% |
| Net cost per booked job | $60–$180 |
| Subscription conversion | 60–70% |
| Typical monthly spend | $800–$2,500 |
| ROAS with subscription | 12–22x |
Budget by stage
- $150k–$400k: $800–$1,500/mo
- $400k–$1M: $1,500–$3,500/mo
- $1M+: $3,500–$6,500/mo
Channel mix
- LSAs: "window cleaning near me," residential intent
- Search: Commercial window cleaning, brand defense, high-rise
- PMax: Retargeting + lookalike from subscription customers
Negative keywords
"diy," "rental," "products," "tutorial," "wholesale," competitor brands.
Want Google Ads run by an agency that ships your Stage 1 website first? /website-design. Book a strategy call.
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