Plan the window year around pollen, the summer lull and the fall run.
In a cold-winter market such as Minneapolis, homes ramp up in April, peak in May and June, go quiet from July 4 to Labor Day and come back in September. Each stretch gets its own job in the plan.
- Price page and Google profile ready by late March
- Plans and storefront routes sold in the summer dip
- The fall visit booked while the spring crew is on site
The order matters more than the channel list. First a page with your per window and whole house prices, and a complete Google profile. Then Google ads and Local Services Ads for the spring and fall peaks. Then Facebook for the plan and the gutter bundle nobody searches for. Storefront routes carry the cold months.
January to March: get the prices in writing
Buyers search cost per window far more often than cost per pane, so the price page leads with the window and explains panes underneath. Add your whole house price by window count, the charge for upper floors and your minimum. Finish the Google profile at the same time, with photos of real jobs, so both are live before the late March ramp.
July to December: plans, bundles and routes
The dip between July 4 and Labor Day is the time to sell what keeps the calendar full: a recurring plan with the discount written down, and a window and gutter bundle for the fall run. Where winters are cold, December through March is slow for homes. Storefront routes, priced per visit and repeated weekly or monthly, keep the crew working.
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A few things you might be wondering
What should a window cleaner pay for first?
The price page and the Google profile, because both keep working after the ads stop. Google Search ads come next: LocaliQ's 2024 to 2025 data gave window cleaning the best click-through rate of any home-services category, 10.04%. Facebook follows once there is a plan and a bundle to sell.
Where do storefront routes fit in the plan?
They are the steady part. Price guides put a small storefront stop at $25 to $75 a visit, with weekly service getting the lowest rate (Jobber, 2026). A route of them pays through the winter when homes go quiet, so it gets its own page and its own campaign.
Does the plan change in a warm-climate market?
Yes. Where winters are mild, demand stays steadier from month to month (Jobber, 2025), so spend is spread more evenly across the year. The spring and fall pushes still matter, but there is no long winter to cover with commercial work.
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The window cleaning year, and where the money is
Researched, not guessed. Every line names where it came from.
- Peak
- May and June, then September through November. Spring starts once the pollen is off the glass. Fall is the last run at the outside before the cold, and front windows have to be clear for company.awcmag.com
- Shoulder
- April, while the weather makes up its mind, and the flat stretch between the Fourth of July and Labor Day when nobody looks at their glass.
- Quiet
- December through March where winters are cold. Storefront routes keep the crew paid through it, and warm markets barely dip.
- What triggers a call
- Pollen finally off the glass in late spring; Listing photos next week and the glass looks cloudy; Holiday guests coming and the front windows are filthy; New build handed over with dust on every pane; Storefront glass that looks dirty from the sidewalk; Hard water spots that will not wipe off
- Typical residential job
- A whole house inside and out runs $150 to $302 a visit. Quoted by the window it is $8 to $16, and that is both sides of the glass.angi.com, 2026
- Commercial
- Storefront visits run about $80 each, and one account keeps paying all year (Fish Window Cleaning, 2024).
- Comes back
- Most homes book spring and fall. Homes on dusty roads or near the coast want it every three to four months (Angi, 2026). Storefronts come back on a set route, weekly or monthly, whether or not you sell them anything again.
Google first for window cleaning. Here is why.
- First channel
- Google first. Your customer ignores the windows until the sun hits them, then pulls out a phone and searches window cleaning near me. Meta picks up what search misses, your seasonal offers and the gutter and pressure washing bundles nobody thinks to go looking for.
- Second channel
- Facebook and Instagram sell what nobody is searching for yet. The spring wash and fall gutter bundle, the quarterly plan, the discounted first clean. Photos of the glass do the selling.