Same window, same spot, before and after.
Glass is easy to photograph and hard to fake. Shoot the pair from one position, add an offer, and show it on the streets your crew already drives.
- Two before and after pairs tested against each other
- Streaks, screens and the window robot answered in the copy
- The spring wash and fall bundle run as separate ads
A window cleaning ad on Facebook has to stop a scroll with proof, then remove the reason not to book. Same-angle before and after pairs do the first job. The copy does the second: no streaks, screens included or priced, and an outside-only option for people who are never home. The offer changes with the season.
The objections the ad answers
Sunny-day streaking is the top complaint from people who clean their own glass (HomeAdvisor, 2026), so say how you leave it. DIY kits start near $75 and window robots run $150 to $450 (Fixr, 2025), which is the price your ad is really up against. Say whether screens and tracks are in the price, because buyers expect them to be extra.
A different offer for each part of the year
Spring and fall are when homes book. The summer dip is when a plan offer earns its spend.
- Spring: a first clean offer once the pollen is off the glass
- Summer dip: the recurring plan, with the discount stated
- Fall: windows and gutters on one visit, before the cold
Real work you can check
Straight from Meta Ads Manager
A client account as Ads Manager shows it, not a mockup. Every screenshot we have is on the results page, uncropped.
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What clients say
“Ty has been absolutely amazing! He's helped me out with everything from GoHighLevel and Facebook to building a custom app for my business. Since working with him, my business has been bringing in a ton of high-quality leads. I've worked with several different people in the past, but Ty is on a completely different level. He knows his stuff, gets things done, and actually delivers results. This dude is awesome! I highly recommend him to anyone looking to grow their business.”
A few things you might be wondering
Should the ad sell a plan or a single clean?
Test both, one at a time. Pros say once or twice a year, and many buyers do not know a quarterly plan exists. Price guides show quarterly plans at 10% to 15% off a single visit (Jobber, 2026), so the plan ad can show a real saving.
Does a window and gutter bundle work on Facebook?
Bundles suit Facebook because nobody searches for them. Window Genie reports more than 35% of its window customers also buy pressure washing (Vet My Franchise, 2026). If you do gutters or pressure washing, a fall bundle is the ad to test.
Is video better than photos for window ads?
Test it. A short sped-up clip of one pane going clear is worth running against the photo pair. Keep whichever brings booked visits, not just clicks, and refresh it when the cost per booking starts to climb.
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Month to month, cancel anytime by email. Your ad accounts stay yours.
One window cleaning company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
Explore the window cleaning market details
The window cleaning ad that works, and what it costs
- The creative
- The same window before and after, shot from the same spot so nothing looks staged. A sped up clip of one pane going clear works too. Pair it with a first clean discount or free screens.
- Published cost per lead
- $20 to $50 per lead for window cleaning in one agency's guide (builtrightdigital.com, 2026)builtrightdigital.com, 2026
- When to run it
- May and June, then September through November; residential demand ramps in late March and April and races the weather to a finish in October and November (awcmag.com, 2021). Pros recommend cleaning twice a year, spring and fall (angi.com, 2026; thisoldhouse.com, 2026). Shoulder: April, while the weather makes up its mind, and the flat stretch between the Fourth of July and Labor Day when nobody looks at their glass.
What the ad has to answer before they click
The objections homeowners raise in this trade, each one a line of copy in the ad or the landing page.
- I could do it myself with a bucket, or buy one of those window robots
- The last clean left it streakier than before anyone touched it
- Are screens and tracks in that price or is that extra
- Somebody has to be home for the inside and I work days
- If he comes off a ladder at my house, who pays for that
- Nobody has told me how often this actually needs doing
- I only have a handful of windows, is there a minimum charge
- The per pane price sounded cheap until I counted panes and sides