Streaks, moss or a letter from the insurer: be the answer to all three.
Roof cleaning gets bought when something forces the question. The plan meets each trigger with its own page, then keeps you on that roof between washes.
- Pages for streaks, moss and insurer letters
- Spring campaigns live two to three weeks early
- A preventive spray visit between full washes
A roof cleaning job usually starts with a trigger: black streaks, moss after a wet winter, an association notice or an insurer letter. So the plan gives each trigger its own page and ad, puts Google first and adds Facebook for spring streets. A soft wash can hold four to five years, so the plan also keeps in touch between washes.
Climate decides how often you return
One 2026 guide says a soft wash holds 4 to 5 years against 6 to 18 months for a high-pressure wash. It puts re-cleaning at every 1 to 2 years in humid Gulf, Southeast and Pacific Northwest markets, 2 to 3 in temperate ones and 3 to 5 where it is dry (Capital Pro Pressure Washing, 2026). Set your follow-up calendar to your climate, not a national rule.
What to sell between washes
A preventive spray visit runs $100 to $250 (HomeAdvisor, 2026) and keeps you on the roof in the years between. Zinc strip retrofits are not the upsell: the asphalt roofing association advises against adding them to an existing roof and points to strips or algae-resistant shingles at re-roof time instead (ARMA, 2012).
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“Ty has been absolutely amazing! He's helped me out with everything from GoHighLevel and Facebook to building a custom app for my business. Since working with him, my business has been bringing in a ton of high-quality leads. I've worked with several different people in the past, but Ty is on a completely different level. He knows his stuff, gets things done, and actually delivers results. This dude is awesome! I highly recommend him to anyone looking to grow their business.”
A few things you might be wondering
When should roof cleaning campaigns go live?
Two to three weeks before spring demand, which runs March to May (LeadSync, 2026). Fall is the second wave, when homeowners book the roof with the gutters. Winter is slower, though humid markets keep going because roofs green up again quickly.
Is insurer pressure fair to market on?
Yes, if you sell the proof, not fear. Some insurers send letters over algae or biological growth (Pasco Pressure Washing), and at least one state regulator, Connecticut's, says aerial images of a cosmetic stain alone should not drive underwriting action. So the honest pitch is a clean, documented roof, not a promise about the policy.
Who is a roof cleaner really competing with?
Pressure washers who added roofs, roofers whom insurers point homeowners toward, shared-lead marketplaces, and the bottle you spray and leave. Google's suggestions for roof cleaning are mostly equipment and product searches, so your pages have to say why a pro is worth it.
See what fits your business.
One roof cleaning company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
Explore the roof cleaning market details
The roof cleaning year, and where the money is
Researched, not guessed. Every line names where it came from.
- Peak
- Spring, March through May, is the busiest stretch, when moss from a wet winter and black streaks are both showing. Fall is the second wave, when homeowners book the roof along with the gutters.leadsync.me
- Shoulder
- Fall. September through November, when gutter work and the push to get the house right before the holidays bring the calls.
- Quiet
- Winter. Book the spring list early to fill it. In humid markets, where roofs green up again within a year or two, the work never fully stops.
- What triggers a call
- Black streaks running down the shingles; A letter from the homeowners association; An insurance inspection or a non-renewal letter; Listing the house for sale; Moss after a wet winter
- Typical residential job
- A soft wash of a typical shingle roof runs $296 to $626. Moss that has to be lifted off by hand adds $150 to $400 on top.homeadvisor.com, 2026
- Commercial
- A big roof runs $450 to $2,700 (Fixr, 2025). Commercial work starts there.
- Comes back
- Most roofs need it again every 2 to 5 years (HomeAdvisor, 2026), sooner where it is humid or shaded. That is a long wait between jobs, so a preventive treatment in between is what keeps you on that roof.
Google first for roof cleaning. Here is why.
- First channel
- Google first. Nobody wakes up wanting a roof cleaned. They see the streaks from the driveway, or get a letter from the insurer, and start typing that night. Before and after photos on Meta fill out spring, but that homeowner is not looking yet.
- Second channel
- Facebook fills the spring calendar and puts several jobs on one street. Your before and after photos do the selling. Nobody on Facebook is holding an insurer letter yet, so it runs behind Google.