Google Ads for Roof Cleaning Companies (2026)
You should have the website right first.
TL;DR: Roof cleaning is a trust sale. LSAs deliver $40–$90 CPL — higher than other cleaning trades because buyers shop heavily on credentials and warranty preservation. Higher CPL is offset by $600–$1,800 avg ticket. A $1,500/mo budget produces 17–37 qualified leads with 30–45% close rates for operators with strong ISA/insurance positioning.
LSA benchmarks for roof cleaning
| Metric | Range |
|---|---|
| CPL | $40–$90 |
| Lead-to-quote | 60–75% |
| Close rate | 30–45% |
| Avg ticket | $600–$1,800 |
| Net cost per booked job | $150–$400 |
| Typical monthly spend | $1,000–$3,000 |
| ROAS | 10–20x |
Channel mix
- LSAs: "roof cleaning [city]," residential intent
- Search: Educational queries ("black streaks on roof," "moss on roof"), brand defense
- PMax: Retargeting after 60+ days
Budget by stage
- $200k–$500k: $1,000–$2,000/mo
- $500k–$1M: $2,000–$4,500/mo
- $1M+: $4,500–$8,000/mo
Negative keywords
"diy," "products," "supplier," "tutorial," "for sale," "rental," "replacement" (different intent), competitor brands.
Want Google Ads run by an agency that ships your Stage 1 website first? /website-design. Book a strategy call.
Related reading: