Get the neighbors calling before the roof you washed is dry.
Nobody on Facebook woke up wanting a roof wash. Then they watch the black rinse off a roof like theirs down the street.
- Work the whole street, not just the house you washed
- Reach the homeowner who has stared at those streaks for years
- Bring back the customers whose roof has gone green again
Roof cleaning Facebook ads make the result visible to homeowners who have not called yet. We use your own before and after photos or rinse clips, then collect enough detail to start a useful quote conversation.
Show a roof like the customer's
Use asphalt, tile or metal examples from your actual jobs, shot from the same angle before and after. A short process clip can support the photo, with the method and service stated clearly.
Turn attention into the right enquiry
The form asks roof type, approximate size and whether a notice has a deadline. Seasonal messages and returning-customer reminders follow your local demand, while reporting counts booked roofs and their cost for each audience.
What clients say
“I highly recommend To The Max Media. He did an excellent job redesigning my website and rebranding my business, and I'm very happy with how everything turned out. He's also managing our advertising, and we're already seeing great traction and positive results.”
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Initial 90-day term, then month to month. Your ad accounts stay yours.
One roof cleaning company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
A few things you might be wondering
Does Meta replace roof cleaning search ads?
No. Google remains first for homeowners already looking. Meta introduces the transformation to people who have noticed streaks but have not acted.
What should my roof cleaning ad show?
Your own roof before and after from the same view, or a short clip of the cleaning process. Match the example to the roof type.
Do we need a video or a lead form?
They can work together: the video shows the service and the form collects roof type, size and contact details for follow-up.
Can the message mention an insurer letter?
Yes, if relevant to the enquiry. Describe the documentation you provide without implying that every notice can be resolved by cleaning.
What do you charge for Meta management?
$750 a month per service area plus spend. One roof cleaning company per service area, first come first served, while you are a client.
Explore the roof cleaning market details
The roof cleaning ad that works, and what it costs
- The creative
- The same roof, streaked and then clean, from the same spot. A short clip of the black rinsing off the shingles works even better, and it gets passed around neighborhood groups. Put a form on the ad, not just a view.
- Cost per lead to expect
- $15 to $50 per Facebook lead-ad lead for pressure washing (leadsync.me, 2026); home services Meta cost per lead averages $34, range $30 to $50, while roofing, gutters and AC exceed $116.75; lead forms $34.10 vs video $45.80 (adamigo.ai, 2026)adamigo.ai, 2026
- When to run it
- Spring, March to May, is the highest-demand window for exterior cleaning; campaigns should go live 2 to 3 weeks before it (leadsync.me, 2026). Early spring and late fall are named as the best times to clean (todayshomeowner.com, 2025).. Shoulder: Fall. September through November, when gutter work and the push to get the house right before the holidays bring the calls.
What the ad has to answer before they click
The objections homeowners raise in this trade, each one a line of copy in the ad or the landing page.
- Is this going to wreck my shingles or kill the warranty
- What does the bleach do to my plants and my paint
- The streaks are only ugly, why should I pay to fix that
- How long before it looks like this again
- My insurer gave me a deadline, does this actually satisfy them
- Do I really need this, or is somebody selling me something
- Can I just buy the spray at the store and do it myself
- Does the price include the gutters