Same roof, same angle, black streaks gone. That is the whole ad.
Shoot before and after from the same spot on the street. Before and after clips travel well in local groups (Speedmobi, 2026).
- Same spot, same lens, before and after
- A lead form on the ad, not just views
- Book the street around every scheduled roof
Roof cleaning ads on Facebook show one roof from the same spot twice: streaked, then clean. A short clip of the black rinsing off is the follow-up, and those get shared in neighborhood groups. A lead form beats sending people to a page. The audience is cold, so the ad has to settle the shingle worry in one line.
Lead forms over video, on cost
Across home services, Meta lead forms have run about $34.10 a lead against $45.80 for video (Adamigo, 2026). Use the clip to earn attention and the form to collect the lead: roof type, rough size, town. Roofing and gutter advertisers pay far more, above $116.75 a lead in the same data, so judge cleaning ads against the home services number.
One line for the shingle worry
The person scrolling did not ask for roof cleaning. They need a reason to trust a stranger on their roof. One line does it: no pressure washer on shingles, following the method the roofing association publishes. Add that the crew works from ladders or walkboards and carries insurance. In spring, have the ad running before the rush, not during it.
Real work you can check
Straight from Meta Ads Manager
A client account as Ads Manager shows it, not a mockup. Every screenshot we have is on the results page, uncropped.
See all the client results
What clients say
“Ty has been absolutely amazing! He's helped me out with everything from GoHighLevel and Facebook to building a custom app for my business. Since working with him, my business has been bringing in a ton of high-quality leads. I've worked with several different people in the past, but Ty is on a completely different level. He knows his stuff, gets things done, and actually delivers results. This dude is awesome! I highly recommend him to anyone looking to grow their business.”
A few things you might be wondering
Which roofs make the best roof cleaning ads?
The ones neighbors can see: a front-facing slope with heavy black streaks, shot from the street. Mossy roofs suit wet, shaded markets. Tile and metal roofs deserve their own shots, because their owners want to see their own roof type cleaned.
How wide should a roof cleaning audience be?
Start around the jobs you have booked. Ads aimed at the streets near a scheduled roof let you fill a day on one block. Widen to your whole service area once the creative is working, and keep the copy aimed at homeowners.
Should a roof ad mention insurance letters?
Not in cold ads. The person scrolling probably has no letter, and fear copy reads badly. Keep the letter for Google and for a page on your site. On Facebook, sell the clean roof and the safe method.
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Month to month, cancel anytime by email. Your ad accounts stay yours.
One roof cleaning company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
Explore the roof cleaning market details
The roof cleaning ad that works, and what it costs
- The creative
- The same roof, streaked and then clean, from the same spot. A short clip of the black rinsing off the shingles works even better, and it gets passed around neighborhood groups. Put a form on the ad, not just a view.
- Published cost per lead
- $15 to $50 per Facebook lead-ad lead for pressure washing (leadsync.me, 2026); home services Meta cost per lead averages $34, range $30 to $50, while roofing, gutters and AC exceed $116.75; lead forms $34.10 vs video $45.80 (adamigo.ai, 2026)adamigo.ai, 2026
- When to run it
- Spring, March to May, is the highest-demand window for exterior cleaning; campaigns should go live 2 to 3 weeks before it (leadsync.me, 2026). Early spring and late fall are named as the best times to clean (todayshomeowner.com, 2025). Shoulder: Fall. September through November, when gutter work and the push to get the house right before the holidays bring the calls.
What the ad has to answer before they click
The objections homeowners raise in this trade, each one a line of copy in the ad or the landing page.
- Is this going to wreck my shingles or kill the warranty
- What does the bleach do to my plants and my paint
- The streaks are only ugly, why should I pay to fix that
- How long before it looks like this again
- My insurer gave me a deadline, does this actually satisfy them
- Do I really need this, or is somebody selling me something
- Can I just buy the spray at the store and do it myself
- Does the price include the gutters