Google Ads for Soft Washing & House Washing (2026)
You should have the website right first.
TL;DR: Soft washing buyers are more educated than pressure washing buyers — they search for specific chemistry, safety, and longevity benefits. LSAs deliver $25–$55 CPL with healthier close rates (40–55%) because educated buyers self-qualify. A $1,500/mo budget produces 30–60 leads with 20–40% pricing premium over pressure washing competitors.
LSA benchmarks for soft washing
| Metric | Range |
|---|---|
| CPL | $25–$55 |
| Lead-to-quote | 70–85% |
| Close rate | 40–55% |
| Avg ticket | $300–$1,200 |
| Recurring conversion | 35–50% |
| Typical monthly spend | $800–$2,500 |
| ROAS with recurring | 15–30x |
Channel mix
- LSAs: "soft washing [city]," "house washing near me"
- Search: Educational queries ("soft wash vs pressure wash"), brand defense, premium intent
- PMax: Retargeting after 60+ days
Budget by stage
- $150k–$400k: $800–$1,800/mo
- $400k–$1M: $1,800–$4,000/mo
- $1M+: $4,000–$7,500/mo
Negative keywords
"diy," "products," "tutorial," "wholesale," "rental equipment," competitor brands.
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