Green siding on the left, white siding on the right, and a date to book by.
Split one surface down the middle. Make the next ad a phone clip of the wash running. Then give a booking deadline, because one guide rates a dated offer above a free estimate (ClicksGeek, 2026).
- One surface per photo: siding, roof streaks or stucco
- The shrubs question answered in the ad copy
- Spring and pre-holiday runs, salt spray near the coast
House washing ads on Facebook sell a change people can see from the street. One surface, split in half, green on one side and clean on the other. Copy that settles the shrubs and bleach worry in a line. A booking deadline instead of a free estimate. And a short form that asks the house size.
The objections the comments will raise
Put the answers in the ad or on the first screen of the form.
- Will the bleach hurt my plants? They are soaked first and rinsed after.
- Why not just pressure wash it? Low pressure protects siding, stucco and shingles.
- How long will it stay clean? Give your interval, in years.
- Is it more expensive? Yes, and say why in one sentence.
Seasons and places that sell a house wash
Spring hooks are pollen and winter grime. Fall hooks are guests and the holidays, with the roof and gutter faces cleaned before anyone arrives. Near the coast, salt spray filming the siding is its own reason to book. In Florida-type climates, hold the summer push, since the wet months are the slow stretch there (SoftWash FLA, 2025).
Real work you can check
Straight from Meta Ads Manager
A client account as Ads Manager shows it, not a mockup. Every screenshot we have is on the results page, uncropped.
See all the client results
What clients say
“Working with Ty has been truly great. Very communicative, patient, and easy to work with. Definitely recommend using his services.”
A few things you might be wondering
What does a house washing Facebook lead cost?
One guide sets a target of $15 to $25 and says to rework anything above $40 to $50 (ClicksGeek, 2026). Those are benchmarks, not a promise for your town. Your first two weeks of spend set the real number, and the photo is the first thing we change if it runs high.
Should the house wash ad show the roof?
In its own ad. Black roof streaks make one of the most striking before and after shots, but the roof buyer worries about the shingle warranty. That ad gets its own landing page, which says plainly that you never use a pressure washer on shingles.
Should a house wash ad name a price?
A starting price by house size can work, because it filters out people expecting a driveway price. Pair it with the dated offer. Leave the full table to the landing page, where each visitor can find their own size.
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Month to month, cancel anytime by email. Your ad accounts stay yours.
One soft washing company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
Explore the soft washing market details
The soft washing ad that works, and what it costs
- The creative
- One surface, split screen. Black roof streaks gone, or green siding back to white. A short phone video of the wash running is the next one to make. Give a date to book by instead of a free estimate.
- Published cost per lead
- $15 to $50 per lead with lead forms (leadsync.me 2024 to 2026); one agency aims for $15 to $25 and reworks anything above $40 to $50 (clicksgeek.com 2026), a target, not a forecastclicksgeek.com, 2026
- When to run it
- Spring, March through May: pollen coats siding, winter grime and algae are visible, HOA season starts (softwashfla.com 2025; clicksgeek.com 2026). Shoulder: Fall, September through November. People want the house clean before guests arrive, and it is the natural window for roof streaks and gutter faces.
What the ad has to answer before they click
The objections homeowners raise in this trade, each one a line of copy in the ad or the landing page.
- It costs more than the pressure washing quote, and I could rent a machine myself for a day
- Is the bleach going to kill the shrubs and the grass under the wall
- Will this damage my roof or void the shingle warranty
- How long before the green comes back
- Who is actually on my roof, and are you insured if they fall
- Will the bleach fade my red front door or my trim
- Can you clean stucco without cracking it