Let the roof you soft washed last week sell the whole street.
Nobody wakes up planning to wash the house. They see a clean one, look up at their own roof, and that is when they call.
- Bring in the homeowner who stopped seeing their own siding
- Fill the weeks before the holidays, not just the spring
- Get last spring's customers back on the calendar
Soft washing Facebook ads show one clear transformation: roof streaks removed or green siding cleaned. We combine your real photos with a relevant seasonal offer and follow-up that turns interest into quote conversations.
Show the surface, then the offer
Use a before and after from the same angle or a short phone clip of your process. Pair it with a clear service and a genuine booking offer, rather than asking the photo to explain everything.
Reach nearby homes and returning customers
Run the message in the areas your trucks cover, including neighbourhoods where you have finished work. Remind past customers when their wash is due, and adapt spring or pre-holiday campaigns to your local climate.
What clients say
“I highly recommend To The Max Media. He did an excellent job redesigning my website and rebranding my business, and I'm very happy with how everything turned out. He's also managing our advertising, and we're already seeing great traction and positive results.”
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Initial 90-day term, then month to month. Your ad accounts stay yours.
One soft washing company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
A few things you might be wondering
Does Meta replace Google for soft washing?
No. Google remains the first channel in this plan. Meta shows the result to people who may not yet be looking for a cleaner.
What photos should I send?
A roof with and without streaks, or green siding beside the cleaned surface. Use your own jobs and keep the viewing angle consistent.
Does the ad need a discount?
It needs a clear offer. If you use a saving or deadline, state the actual amount and booking conditions you can honour.
What does the lead form ask?
Contact details, the address and the work needed. Keep it short while collecting enough information to prepare the quote conversation.
What does Meta management cost?
$750 a month per service area plus your spend. One exterior cleaning company per service area, first come first served, while you are a client.
Explore the soft washing market details
The soft washing ad that works, and what it costs
- The creative
- One surface, split screen. Black roof streaks gone, or green siding back to white. A short phone video of the wash running is the next one to make. Give a date to book by instead of a free estimate.
- Cost per lead to expect
- $15 to $50 per lead with lead forms (leadsync.me 2024 to 2026); target $15 to $25, rework anything above $40 to $50 (clicksgeek.com 2026)clicksgeek.com, 2026
- When to run it
- Spring, March through May: pollen coats siding, winter grime and algae are visible, HOA season starts (softwashfla.com 2025; clicksgeek.com 2026). Shoulder: Fall, September through November. People want the house clean before guests arrive, and it is the natural window for roof streaks and gutter faces.
What the ad has to answer before they click
The objections homeowners raise in this trade, each one a line of copy in the ad or the landing page.
- It costs more than the pressure washing quote, and I could rent a machine myself for a day
- Is the bleach going to kill the shrubs and the grass under the wall
- Will this damage my roof or void the shingle warranty
- How long before the green comes back
- Who is actually on my roof, and are you insured if they fall
- Will the bleach fade my red front door or my trim
- Can you clean stucco without cracking it