Stop losing house washing jobs to the guy with a pressure wand.
Homeowners do not search soft washing. They search pressure washing and hire whoever comes up. Be the one who comes up.
- Bring in the roof jobs, not just another driveway
- Be the name a homeowner knows when the siding goes green
- Know next spring is booked before this one ends
We market soft washing using the words homeowners know: house washing, pressure washing and roof cleaning. Google reaches those searches; your pages explain the method, and real job photos support Meta campaigns.
Meet the homeowner with green siding
They want the staining gone but may not know what soft washing means. Explain your method, pricing and plant protection in plain language, with separate proof for roofs, stucco and painted siding.
Build around your washing season
Prepare the site and profile before the local rush, then run search campaigns and before and after ads. Include maintenance reminders so the customer who booked a house wash knows when to call you again.
What clients say
“I highly recommend To The Max Media. He did an excellent job redesigning my website and rebranding my business, and I'm very happy with how everything turned out. He's also managing our advertising, and we're already seeing great traction and positive results.”
See what fits your business.
One soft washing company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
A few things you might be wondering
Which channel comes first for soft washing?
Google, using house washing, pressure washing and roof cleaning searches. Meta follows with the visible transformation from your own jobs.
Why use the words pressure washing?
Homeowners often know the result they want before they know the method. The page should explain when your service uses low pressure.
Can you include Local Services Ads?
We check the available cleaning categories and job types in the dashboard before promising access, then handle the required setup and screening.
How do we handle roof warranty questions?
Use the relevant manufacturer's guidance and explain your actual process. Avoid blanket warranty promises or presenting every surface as needing the same treatment.
Do you work with a local competitor?
One exterior cleaning company per service area, first come first served, for as long as you are a client.
Explore the soft washing market details
The soft washing year, and where the money is
Researched, not guessed. Every line names where it came from.
- Peak
- Spring, March through May, when pollen coats the siding and winter grime and algae show. Fall picks up before the holidays, and winter is quiet, except in Florida where summer rain shuts it down.softwashfla.com
- Shoulder
- Fall, September through November. People want the house clean before guests arrive, and it is the natural window for roof streaks and gutter faces.
- Quiet
- Winter, December through February, in most of the country. Open dates and off season pricing fill it. In Florida it flips, because summer rain undoes the work.
- What triggers a call
- A letter from the homeowners association; Black streaks running down the roof; The house going on the market; Green algae creeping up the siding; Yellow pollen coating the walls in spring; Family coming for the holidays; Salt spray filming a house near the coast
- Typical residential job
- A house wash runs $250 to $800 depending on size and story count. A roof soft wash is quoted on its own and runs $300 to $1,500.housecallpro.com and tbcccorp.com, 2026
- Commercial
- Storefronts run a few hundred dollars. A big facility with a lot of wall and roof runs into the thousands.
- Comes back
- The same house goes green again on a clock, about every 12 to 24 months for siding (Cajun Soft Wash, 2026). The roof runs slower. Put the customer on a plan with the month named, or they hire whoever knocks next.
Google first for soft washing. Here is why.
- First channel
- Google first, through the badge rather than the search ads. Somebody looks up at the green creeping across their siding, types pressure washing near me into their phone, and calls the first company on the screen. You want to be that name for the price of a badge lead, not the price of a bidding war. Facebook runs alongside it, cheaper again, for the neighbors who were never going to look.
- Second channel
- Facebook and Instagram, once search is running. A photo of one roof, half streaked and half clean, sells people who were not looking. It fills spring, and the weeks before the holidays.