Facebook Ads for Holiday Lighting Installation (2026)
You should have the website right first.
TL;DR: Holiday lighting is the most concentrated seasonal vertical — June through October booking window determines your entire November/December schedule. Facebook excels here because the visual product (lit-up homes) is the ultimate stop-power creative. Cold CPL $30–$80 during peak; retargeting $15–$40.
Performance benchmarks
| Metric | Range |
|---|---|
| Cold CPL (pre-season) | $30–$80 |
| Retargeting CPL | $15–$40 |
| Lead-to-quote | 35–55% |
| Close rate | 30–45% |
| Avg residential package | $500–$3,500 |
| Avg estate/commercial | $5,000–$25,000+ |
| Typical monthly spend (peak) | $1,500–$5,000 |
| Seasonal ROAS | 10–25x |
Timing strategy
- June: Early-bird booking campaigns (20% off lock-in)
- July–August: Acceleration on tiered package campaigns
- September: Peak ad spend — most contracts signed this month
- October: Final push for capacity-filling
- November–December: Install delivery (ads off)
- January–May: Off-season (pause campaigns)
The 3 campaign types
Retargeting
Site visitors during June–October. Tiered package gallery + early-bird discount.
Lookalike from customer list
1% lookalike from prior-year customers. Best with multi-year customer data.
Cold prospecting
Geo-targeted homeowners. Lit-up home photos + scarcity messaging ("only 15 spots remaining in [city]").
Creative strategy
- Lit-up home video (night, music) — highest stop-power
- Day-to-night transformation showing install + final result
- Estate-scale projects for premium positioning
Scarcity selling
"Only X routes available in [city]" outperforms generic CTAs by 30–50%. Real scarcity (your actual capacity limit) is your most powerful close mechanism.
Want Facebook ads run by an agency that ships your Stage 1 website first? /website-design. Book a strategy call.
Related reading: