A phone video of your crew on the ladder beats a polished photo.
Short vertical videos shot like selfies are beating static images in nearly every market one agency works in (Savant Marketing, 2025). Before and after stills have lost their pull.
- Film yourself talking, then the lights coming on at dusk
- Offer a free design visit, not a discount
- Mock up their own roofline in lights
The holiday light ad that works is plain: you or your crew on video, lights going up, the house lit at dusk. The offer is a free design visit. It runs from early October, before searches start, and it speaks to what stops people: the cost of a few weeks of lights, the ladder and the roof.
Their house, lit, before they call
A mockup of the prospect's own home with lights on the roofline, peaks and windows can lead them to choose more, according to Savant Marketing, which names tools like Jolly Lights for it. The same playbook finds a free design consultation beats a discount, which tends to bring in the wrong customers (Savant Marketing, 2025).
The ladder belongs in the pitch
About 14,900 people were treated in emergency rooms for holiday decorating injuries in the 2023 season, and nearly half of those injuries involve falls (CPSC, 2024). An ad can state that plainly, then show your crew doing the climbing. If you carry insurance, say so. Keep it factual, not frightening.
Real work you can check
A holiday lighting client, October 2026
The client’s text after a lead from the Facebook ads turned into a sold job. Cropped only to keep names out.
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What clients say
“Ty and the team at To The Max Media have been great to work with. They're easy to communicate with, full of smart ideas, and always deliver on time. Their work has helped our holiday lighting business grow and book terrific jobs we simply wouldn't have landed otherwise. Highly recommend them to any business looking to take its marketing to the next level.”
A few things you might be wondering
Should the ad mention a price?
A starting price by house size, yes, so the design visit begins from a real figure. National guides often quote per-foot labor, so name what your package adds next to the number: service calls, takedown and storage.
When should the holiday ad stop?
When the route is full. Pause new-customer ads as dates fill, then move the budget to a waiting list, or to permanent lighting if you sell it. Leads you cannot install waste money and leave people annoyed.
Does Nextdoor belong in the October push?
It can. Evergrow recommends Facebook or Nextdoor from the start of October for temporary lights, to stay in view before search demand picks up (Evergrow, 2025). Use the same video and offer on both.
What does a dark strand in December do to the ad?
Nothing, if the ad already answered it. Buyers worry about bulbs going out mid-season, so say how fast you fix one and whether service calls are part of the package.
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Month to month, cancel anytime by email. Your ad accounts stay yours.
One holiday lighting installation company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
Explore the holiday lighting installation market details
The holiday lighting installation ad that works, and what it costs
- The creative
- Shoot it on your phone. You talking, the crew on ladders, the lights coming on at dusk. A mockup of the customer's own house lit up works. Polished before and after stills are wearing thin. Offer a free design visit.
- Published cost per lead
- We found no published Facebook cost-per-lead benchmark for holiday lighting. For comparison, Google Search holiday-lights leads averaged $129.57 and most often cost $100 to $150 in one agency's 2025 benchmarksevergrowmarketing.com, 2025
- When to run it
- Installs run October through December; one business guide says 10 to 14 weeks carry 80 to 90 percent of annual revenue, and about 80 percent of search volume lands in November (creativelyinnovative.com, 2026). The season is actually sold August through mid-October: commercial books by August, preferred residential install dates lock by mid-September (christmaslightsexpertsdfw.com, 2026). Shoulder: Late September into early October, before the crew fills up, and again in January, when the lights come down and you ask for next year.
What the ad has to answer before they click
The objections homeowners raise in this trade, each one a line of copy in the ad or the landing page.
- That is a lot of money for a few weeks of lights
- Do I own these lights at the end, or am I renting them
- Is anyone going to fall off my roof or put a hole in it
- It is already November, can you even fit me in
- What happens if a strand goes out in the middle of December
- When do you take them down, and who stores them
- Is the permanent system worth it, or do I just book you every year