Show them their own house in Christmas lights before they call.
They are not shopping for lights yet. Your crew on a ladder at night stops the scroll, and October is when they call.
- Get the neighbours calling once the lights go on
- Reach the ones who are done climbing the ladder
- Sell the family that just moved in and knows nobody
Facebook ads for holiday lighting introduce your package before homeowners start searching in a rush. We use real crew video, night examples and a clear booking deadline, then measure the installation dates actually sold.
Help them picture their own roofline
The ad shows your crew installing lights and the finished property after dark. A design consultation gives the homeowner a way to discuss their own house. Package pricing and inclusions are clear, with an address field to check coverage before the quote.
Move the message with the booking calendar
Commercial prospects, returning customers and new residential buyers need different timing. Rebooking follows the previous season, while new-customer offers show genuine availability. As the route fills, ads change or stop. Reporting counts seasonal bookings and relevant storage packages rather than treating every inquiry as a sale.
What clients say
“I highly recommend To The Max Media. He did an excellent job redesigning my website and rebranding my business, and I'm very happy with how everything turned out. He's also managing our advertising, and we're already seeing great traction and positive results.”
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Initial 90-day term, then month to month. Your ad accounts stay yours.
One holiday lighting installation company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
A few things you might be wondering
Do Facebook ads work for holiday lighting?
They can introduce the package before the busy search weeks. We judge the campaign on booked installations, with Google supporting active installer searches.
What should a holiday lighting Facebook ad show?
Your own crew and completed work after dark. A relevant house mockup can help explain the design, with prices and inclusions kept accurate.
What offer works best in holiday lighting ads?
A clearly explained design consultation and package, with a genuine deadline. Any available-slot count must match the dates your crews can actually deliver.
When should holiday lighting Facebook ads run?
Prepare commercial offers early, then returning-client and residential campaigns before the local selling window. Rebooking messages can follow takedown after the season.
What do you charge to run Meta ads for holiday lighting?
Management is $750 a month per service area, plus ad spend paid directly to the platform. One holiday lighting company per area while you are a client.
Explore the holiday lighting installation market details
The holiday lighting installation ad that works, and what it costs
- The creative
- Shoot it on your phone. You talking, the crew on ladders, the lights coming on at dusk. A mockup of the customer's own house lit up works. Polished before and after stills are wearing thin. Offer a free design visit.
- Cost per lead to expect
- $20 per lead with Facebook lead forms per one agency playbook (about $120 per booked job at its 50 percent lead-to-estimate and 30 percent estimate-to-close rule); Google Search holiday-lights cost per lead mode is $100 to $150 with outliers at $44 and $200 (evergrowmarketing.com, 2025)savantmarketingagency.com, 2025
- When to run it
- Installs run October through December; 10 to 14 weeks carry 80 to 90 percent of annual revenue, and about 80 percent of search volume lands in November (creativelyinnovative.com, 2026). The season is actually sold August through mid-October: commercial books by August, preferred residential install dates lock by mid-September (christmaslightsexpertsdfw.com, 2026), and returning clients are booked in September and October (bigstarlights.com, 2025).. Shoulder: Late September into early October, before the crew fills up, and again in January, when the lights come down and you ask for next year.
What the ad has to answer before they click
The objections homeowners raise in this trade, each one a line of copy in the ad or the landing page.
- That is a lot of money for a few weeks of lights
- Do I own these lights at the end, or am I renting them
- Is anyone going to fall off my roof or put a hole in it
- It is already November, can you even fit me in
- What happens if a strand goes out in the middle of December
- When do you take them down, and who stores them
- Is the permanent system worth it, or do I just book you every year