Start the season with your holiday lighting route already full.
Nobody is thinking about Christmas in September. That is when your route gets sold, so November is installs, not selling.
- Keep the customers whose lights are in your storage
- Sign the storefronts and plazas before summer is over
- Rebook the route in January, while you take it down
Holiday lighting marketing should book installation dates before the season fills. We lead with Meta for the early offer, use Google for active searches, and sell a clearly priced package with service, takedown and storage terms.
Sell the complete season
Your site prices the actual package by house size and explains design, lights, installation, in-season service, takedown and storage. Lease and ownership terms stay clear. Night galleries show the result, while the booking deadline and remaining dates reflect real crew capacity.
Give each buyer the right calendar
Commercial and HOA offers are prepared early, with returning customers invited to rebook. Meta introduces the residential package before the busiest search weeks; Google captures people actively looking for an installer. Permanent lighting gets a separate year-round offer where you provide it.
What clients say
“I highly recommend To The Max Media. He did an excellent job redesigning my website and rebranding my business, and I'm very happy with how everything turned out. He's also managing our advertising, and we're already seeing great traction and positive results.”
See what fits your business.
One holiday lighting installation company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
A few things you might be wondering
What is the best marketing channel for a holiday lighting company?
Meta leads the early booking offer, with Google supporting active installer searches. The schedule follows your local selling window and available installation dates.
When is the holiday lighting season actually sold?
Prepare before installation season: commercial prospects often plan earlier, followed by returning customers and new residential bookings. Use your actual deadline and capacity.
Why not quote the national average price?
Your full-service package may include more than the quoted service in a national guide. Publish your own price and inclusions so the comparison is fair.
What keeps a holiday lighting customer year to year?
Clear service, takedown and storage arrangements make returning easier. Rebooking messages after the season give the customer a straightforward next step.
Do you work with more than one holiday lighting company in an area?
No. We work with one holiday lighting company per service area, first come first served, while you remain a client.
Explore the holiday lighting installation market details
The holiday lighting installation year, and where the money is
Researched, not guessed. Every line names where it came from.
- Peak
- Lights go up October through December, and those weeks carry most of the year's revenue. The work is sold earlier: commercial books by August, and the best residential dates go by mid-September.christmaslightshq.com
- Shoulder
- Late September into early October, before the crew fills up, and again in January, when the lights come down and you ask for next year.
- Quiet
- February through July. The work is a winter line for landscaping, lawn care and pressure washing crews, and summer is when you prep and buy lights.
- What triggers a call
- The neighbors' lights went up first; First Christmas in a new house; Nobody in the house should be on a ladder; The neighborhood decorating contest; A property manager needs the plaza lit; Saw a permanent system and wants the price
- Typical residential job
- A season of lights put up, serviced, taken down and stored runs $1,200 to $4,500. A permanent system fitted to the roofline runs $2,500 to $5,000.ctacquisitions.com, 2026
- Commercial
- $4,500 and up (CT Acquisitions, 2026). Storefronts, plazas and community entrances. They book in August.
- Comes back
- Every year, if you store the lights for them. Customers who buy the whole package, install through takedown and storage, rebook at 75 percent or better (CT Acquisitions, 2026). Ask for next season right after takedown.
Meta first for holiday lighting installation. Here is why.
- First channel
- Meta first. Nobody is searching for lights in September and October, but that is when your season gets booked, so a lit roofline on Facebook is what fills your calendar. Google matters in November, when people finally search and the prime dates are gone.
- Second channel
- Google search. It catches the November rush, when most people finally go looking, and it keeps running year round for homeowners shopping permanent lighting.