On Facebook, a sprinkler ad is a reminder with a price on it.
"Facebook creates demand, Google captures it," as Runovate puts it (2026). For sprinkler work that means a priced, dated offer, shown to your area and past customers ahead of each window.
- Put the price in the ad, the way a $79 tune-up does
- Run the spring and fall offers ahead of the rush
- Say in one line what a freeze can break
On Facebook, sprinkler work sells as a reminder, not a rescue. A priced offer for a startup, a blowout or a summer leak check belongs in the feed before the homeowner starts looking. Run each ahead of its window, to your service area and past customers, and show a real system from your own jobs.
The offer has a price and a week
Runovate's sample ad leads with a "$79 Irrigation Tune-Up & Leak Check," a price before any repair. Landscaping leads on Meta average about $58, while spring cleanup offers commonly land at $20 to $40 (Runovate, 2026). There is no irrigation-only benchmark, so treat those as landscaping figures and judge your ads on booked visits.
Make the blowout look cheap next to the damage
Replacing a backflow preventer, often the priciest sprinkler repair, runs $280 to $1,550 in LawnStarter's guide (2026). Put that beside your blowout price. In zones 8 and 9, where hard freezes are brief, offer a drain-down 24 to 48 hours before a forecast freeze night instead of a full blowout (What Grass Is This, 2026).
Real work you can check
Straight from Meta Ads Manager
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What clients say
“Ty has been absolutely amazing! He's helped me out with everything from GoHighLevel and Facebook to building a custom app for my business. Since working with him, my business has been bringing in a ton of high-quality leads. I've worked with several different people in the past, but Ty is on a completely different level. He knows his stuff, gets things done, and actually delivers results. This dude is awesome! I highly recommend him to anyone looking to grow their business.”
A few things you might be wondering
Who should see sprinkler ads first?
Past customers, then homeowners in the towns you cover, then people who visited the site. Someone who had a startup last spring is the likeliest blowout booking.
What should a sprinkler ad picture?
Your own jobs. Heads running on the first warm week, a dry brown patch in July, a technician at a valve box. Put the price and the booking week on the image, and skip stock lawn photos.
Should the fall ad sell the yearly plan?
Yes. The customer booking a blowout already needs next spring's startup, and a plan books both. Show the plan price beside the single-visit price and let the homeowner choose.
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Month to month, cancel anytime by email. Your ad accounts stay yours.
One irrigation & sprinklers company per service area, first come, first served, while you are a client.
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Explore the irrigation & sprinklers market details
The irrigation & sprinklers ad that works, and what it costs
- The creative
- A dated seasonal offer with the price on it. Show the dry brown patch a lawn gets in July, or heads running on the first warm week of spring. Name the tune-up or blowout price and book that same week.
- Published cost per lead
- $20 to $60: no irrigation-specific Meta benchmark exists; landscaping Meta cost per lead averages $58.56 (AdAmigo 2026) and $58 (Runovate 2026), with priced seasonal offers landing at $20 to $40; Meta home services overall $34, $2.30 a click (AdAmigo 2026)adamigo.ai and runovate.net, 2026
- When to run it
- Two windows: spring startup March to May (startups, install quotes, first repairs after winter) and fall winterization September to November (blowouts). ClicksGeek (2026) says the two windows produce 60 to 70 percent of annual revenue; Evergrow (2025) shows Google cost per lead drops in March, April, September and October because search volume surges. Shoulder: Summer, June through August. Dry patches, leaks and controller upgrades as water bills climb. Warm states stay busy all year and rarely need winterizing.
What the ad has to answer before they click
The objections homeowners raise in this trade, each one a line of copy in the ad or the landing page.
- I could do this myself with a kit from the hardware store
- What is this going to do to my water bill?
- Will it even work on my well when the pressure drops?
- Who looks after it once it is in? I do not want to chase anyone.
- Do I really have to get it blown out every fall?
- Is the backflow test actually required, or is that an upsell?
- Does a sprinkler system add anything to what the house is worth?