Google Ads for Irrigation & Sprinkler Companies (2026)
You should have the website right first.
TL;DR: Irrigation customers touch you 3–5 times per year (install, repair, blowout, smart-controller upgrade). LSAs deliver $25–$70 CPL with strong economics on emergency repairs ($20–$40 CPL specifically). Multi-service campaign architecture captures different intent types.
LSA benchmarks for irrigation
| Metric | Range |
|---|---|
| CPL (overall) | $25–$70 |
| CPL (emergency repair) | $20–$40 |
| Lead-to-quote | 65–80% |
| Close rate | 35–55% |
| Avg ticket (varies by service) | $150–$8,000 |
| Touches per customer/year | 3–5 |
| Typical monthly spend | $1,000–$3,500 |
| ROAS | 15–30x |
Channel mix
- LSAs: "sprinkler repair [city]," "irrigation [city]"
- Search: Smart-controller upgrades (Rachio, Hydrawise), commercial intent, brand defense
- PMax: Retargeting site visitors during seasonal peaks
Budget by stage
- $200k–$500k: $1,000–$2,000/mo
- $500k–$1M: $2,000–$4,500/mo
- $1M+: $4,500–$8,000/mo
Seasonal strategy
Spring startup (March–May): heavy on Search "spring sprinkler startup [city]." Fall blowout (October–December): "sprinkler winterization." Emergency repair: year-round.
Negative keywords
"diy," "parts," "supplier," "wholesale," "rental," "tutorial," competitor brands.
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