Facebook Ads for Hardscaping & Paver Companies (2026)
You should have the website right first.
TL;DR: Hardscaping is one of the highest-ticket Facebook performers in exterior services. $15k+ patio and $30k+ outdoor kitchen projects justify higher CPL because LTV is huge. Cold CPL $40–$120; retargeting $25–$60. Lookalike from customer email list outperforms interest targeting 2–3x.
Performance benchmarks
| Metric | Range |
|---|---|
| Cold CPL | $40–$120 |
| Retargeting CPL | $25–$60 |
| Lookalike CPL | $35–$80 |
| Lead-to-quote | 25–45% |
| Close rate | 20–35% |
| Avg patio | $8k–$25k |
| Avg outdoor kitchen | $15k–$60k+ |
| Typical monthly spend | $2,000–$6,000 |
| ROAS | 8–20x |
The 3 campaign types
Retargeting
Site visitors + Houzz/Pinterest visitors if pixel coverage exists. Project gallery + design consultation offer.
Lookalike from customer list
1% lookalike from closed customers in HNW neighborhoods.
Cold prospecting
Geo-targeted HNW homeowners. Project gallery carousel or drone footage.
Creative strategy
- Drone flyover of finished hardscape — high stop-power
- Project gallery carousel with budget ranges visible
- Before/after backyard transformation if dramatic enough
Material brand positioning
Use specific manufacturer names (Belgard, Techo-Bloc, Unilock) in copy — homeowners who recognize brands are higher-intent and lower-friction to close.
Want Facebook ads run by an agency that ships your Stage 1 website first? /website-design. Book a strategy call.
Related reading: