Composite or wood? Show the buyer your own price per square foot.
Composite runs $35 to $70 a square foot installed and pressure-treated wood $25 to $40 (Ergeon, 2026). The buyer wants to know what the gap buys.
- Price both materials for a deck their size
- Run the test in winter, before the February rush
- Say who pulls the permit
Deck buyers weigh composite against wood by the square foot. Your ChatGPT ad leads them to prices for both materials, sized to their deck, with the permit explained. December and January, before the spring build season, are the months to start.
What the composite premium buys
A 300 square foot composite deck runs $10,500 to $21,000 (Ergeon, 2026). Wood costs less to build, but it needs restaining every 2 to 3 years at $550 to $1,250 a time (HomeAdvisor, 2026). Composite skips that cycle. An ad that shows both numbers, for a deck the buyer's size, matches what they came looking for.
A long sale needs a patient test
Deck builders close 20 to 35% of leads, against 60 to 70% for plumbers (Valley Marketing Group, 2026). So the test is read twice: design visits booked while it runs, then the decks signed from them. Replacement buyers deserve their own page. A replacement runs $4,000 to $16,000 (HomeAdvisor, 2026), and the reasons range from rot to a failed inspection.
Real work you can check
Straight from Meta Ads Manager
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This screenshot is from Meta (Facebook and Instagram) ads, not ChatGPT ads.
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What clients say
“Ty has been absolutely amazing! He's helped me out with everything from GoHighLevel and Facebook to building a custom app for my business. Since working with him, my business has been bringing in a ton of high-quality leads. I've worked with several different people in the past, but Ty is on a completely different level. He knows his stuff, gets things done, and actually delivers results. This dude is awesome! I highly recommend him to anyone looking to grow their business.”
A few things you might be wondering
Which months suit a deck test?
December or January. Those are the quiet months in cold climates, and February to May is the main build season, with a second peak in fall (Valley Marketing Group, 2026). Phoenix and other Sun Belt markets build most of the year.
Can a deck ad talk about safety?
With a source. NADRA estimates that about 30 million decks have outlived their useful life, and it runs Deck Safety Month every May. That makes spring a fair time for an inspection or replacement message, if you offer one.
Should the ad mention deck permits?
Yes. A permit runs $350 to $1,800 (HomeAdvisor, 2026), and buyers ask who handles it. If you pull permits and meet the inspector, put it in the ad. It removes one more reason to wait.
Does a new deck pay back at resale?
Partly. In Cost vs Value 2025, a wood deck addition at $18,263 recouped 95% and a composite one at $25,096 recouped 89% (Zonda, 2025). The page can show that; the ad stays on use and price.
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Month to month, cancel anytime by email. Your ad accounts stay yours.
One deck building & refinishing company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
Explore the deck building & refinishing market details
The product, from OpenAI itself
Nothing here is a result. It is what can be bought today, as OpenAI documents it.
- Where it shows, who buys it
- Labeled ads below ChatGPT answers for logged-in users on the Free and Go tiers. OpenAI's system decides which conversations an ad appears in, so no placement can be promised. Bought through a self-serve Ads Manager in beta, after a manual account review. Local services are a permitted category.openai.com, help.openai.com, 2026
- How it is priced and aimed
- Cost per click or per thousand views in a relevance-weighted second-price auction; OpenAI suggests a $3 to $5 maximum bid per click to start; $25 minimum daily budget; targeting by state, metro or ZIP.help.openai.com, 2026
- The deck building & refinishing questions people ask an AI
- how much does a deck cost; how much does a deck cost to build; how much does a deck cost per square foot; how much does a deck replacement cost; composite decking prices