Build the deck, then wash it, seal it and replace the railing.
HomeAdvisor prices a yearly wash, a restain every two to three years on wood, and railing replacement (2026). The plan sells the build, then keeps the owner.
- Google and a dated price page for the build
- Facebook reveals to fill the winter
- A care list that brings each owner back
A deck plan runs in two loops. The first wins the build: a dated price page, Google in spring and fall, Facebook reveals through winter. The second keeps the owner: a yearly wash, sealing on wood, a railing upgrade, a spring safety check. Both loops feed the same customer list, so no past owner is forgotten.
Loop one: winning the build
A deck is a big purchase, and buyers take their time. Google catches them when they search for a builder. Facebook keeps your finished decks in view while they decide. The site carries the price table and the design steps, so the first visit is about their yard, not about what a deck costs in general.
Loop two: the years after
A note to each past customer in early spring keeps the crew busy between builds. HomeAdvisor's 2026 prices for that work:
- Power washing: $150 to $375 a year for a 500 sq ft deck
- Sealing: $550 to $1,300, or $800 to $1,700 with stain
- Railing replacement: $900 to $1,800
- Board repair: $700 to $2,600
Real work you can check
Websites we built
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Straight from Meta Ads Manager
A client account as Ads Manager shows it, not a mockup. Every screenshot we have is on the results page, uncropped.
See all the client resultsWhat clients say
“Ty has been absolutely amazing! He's helped me out with everything from GoHighLevel and Facebook to building a custom app for my business. Since working with him, my business has been bringing in a ton of high-quality leads. I've worked with several different people in the past, but Ty is on a completely different level. He knows his stuff, gets things done, and actually delivers results. This dude is awesome! I highly recommend him to anyone looking to grow their business.”
A few things you might be wondering
How do composite owners come back?
Not for stain. Composite skips the sealing cycle, so the reasons to call are railings, lighting and a friend who wants a deck too. Ask for a referral while the deck is new.
Where do deck referrals come from?
Guests. People want a deck ready for company in spring, so the one you built gets seen at every cookout. A card to hand out or a tagged photo makes your name easy to pass on.
Should we take small refinishing jobs?
From past customers, yes. From new leads, with care. Staining or sealing runs $550 to $1,700 (HomeAdvisor, 2026), a small part of a new build. It keeps you in touch, but it should not take spring crew days from a new deck.
See what fits your business.
One deck building & refinishing company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
Explore the deck building & refinishing market details
The deck building & refinishing year, and where the money is
Researched, not guessed. Every line names where it came from.
- Peak
- February through May, when homeowners want the deck ready before the entertaining season and May brings safety checks and repairs on aging decks. A second peak runs September through November.thevalleymarketinggroup.com
- Shoulder
- June through August. The builds you sold in spring are on the ground, crews are booked, and new quotes slow down while you work through them.
- Quiet
- December and January where it gets cold. Photos and ads keep quotes coming in for the February start. In Phoenix and the Sun Belt, work runs all year.
- What triggers a call
- Spring, and wanting the deck ready for company; Boards going soft or a railing that wobbles; Putting the house on the market; A new pool or hot tub going in; An inspector or an insurer flagging the deck; Finding out the job needs a permit
- Typical residential job
- Building a new deck runs $10,000 to $30,000. Staining or sealing a deck that is already standing is a much smaller job at $550 to $1,700 (HomeAdvisor, 2026).thevalleymarketinggroup.com, 2026
- Comes back
- Wood decks need restaining every two or three years (HomeAdvisor, 2026), and the same customer books sealing and a wash. Composite skips that, so those owners come back for railings, lights and the neighbor who saw the deck.
Google first for deck building & refinishing. Here is why.
- First channel
- Google first. Somebody stands in their backyard, decides this is the year, and types deck builders near me into their phone that night. Meta comes second, where your before and after photos do the selling and keep you busy in December and January.
- Second channel
- Facebook and Instagram show the work. Photos of finished decks reach people who were not searching yet, and they keep the phone ringing through the December to January slow stretch.