Twenty seconds on a finished deck, with you doing the talking.
AdManage's advice to builders is that a 20-second clip of a real finished job often beats a polished stock-style ad (2026). Your phone and your last deck are enough to start.
- Before and after from the same angle
- A "what this project included" post for each build
- Planning ads through the winter
Deck ads on Facebook run on your own footage: the gray deck before, the new one after, a 20-second walk across it with you talking, and a post on what the job included. Each ad takes on one doubt, such as composite cost or the warranty. They matter most over winter, when searches drop and buyers start planning.
One finished deck, several ads
AdManage lists each of these for builders, and names real before and after in place of stock photos as the first fix when clicks are low (2026).
- Before and after, as a carousel, a split screen or a short video
- A 20-second walkthrough with you on camera
- "What this project included": size, boards, railing, stairs, permit
- Composite against wood, with your price for each
The doubts each ad takes on
Will it rot or fade? Show the capped board and name its warranty. Is composite worth it? HomeAdvisor says composite materials average about 40% more than wood (2026), so show both prices. Can I see it first? Show a drawing beside the deck it became. Are you licensed and insured? Say so in the ad.
Real work you can check
Straight from Meta Ads Manager
A client account as Ads Manager shows it, not a mockup. Every screenshot we have is on the results page, uncropped.
See all the client results
What clients say
“Ty has been absolutely amazing! He's helped me out with everything from GoHighLevel and Facebook to building a custom app for my business. Since working with him, my business has been bringing in a ton of high-quality leads. I've worked with several different people in the past, but Ty is on a completely different level. He knows his stuff, gets things done, and actually delivers results. This dude is awesome! I highly recommend him to anyone looking to grow their business.”
A few things you might be wondering
Can deck ads be shot on a phone?
Yes. For builders, real footage tends to beat polished production (AdManage, 2026). Shoot in good light, hold steady, and walk the deck the way a guest would.
What should run in December and January?
Planning ads. Searches drop in the cold months, so Facebook keeps decks in view: book a design visit now, build in spring. People who looked at your price page see a deck like the one they viewed.
Do pool and hot tub owners get their own ad?
If you build around them, yes. A new pool or hot tub is one of the reasons people start a deck. Show a deck built around one, with the railing and steps that came with it.
See what fits your business.
Management starts at $750 a month per service area, plus ad spend paid directly. Month to month, cancel anytime by email. Your ad accounts stay yours.
One deck building & refinishing company per service area, first come, first served, while you are a client.
About a minute of questions, then you pick a time.
Explore the deck building & refinishing market details
The deck building & refinishing ad that works, and what it costs
- The creative
- The rotten deck before and the finished one after, in the same frame. A short walkthrough of a real finished job, with you on camera. Stock photos of somebody else's deck get scrolled past.
- Published cost per lead
- $41.26 (Home & Home Improvement, Sep 2025) to $45.50 (Home Services, Mar to Jun 2025); no independent deck-specific Meta cost per lead was foundadmanage.ai, 2025
- When to run it
- February through May (spring planning and build season) and a second peak September through November. Shoulder: June through August. The builds you sold in spring are on the ground, crews are booked, and new quotes slow down while you work through them.
What the ad has to answer before they click
The objections homeowners raise in this trade, each one a line of copy in the ad or the landing page.
- Composite or wood, and what the jump actually costs me
- Do I need a permit, and who pulls it
- Will it rot or fade, and what does the warranty really cover
- Can I see it drawn up before I commit to anything
- Can I pay for it over time
- Are you licensed and insured, and still around next year
- How long from signing to a deck I can stand on